The Internet has become a perfect place for money making and more and more people tend to enter the digital world to generate additional income. CPA networks and Facebook ads are one of such solutions that help to drive traffic to various marketplaces to boost sales of products and services.
Read this guide and learn how to promote CPA offers with Facebook ads.
How to Make Money with CPA Networks and Facebook Ads?
CPA (Cost per Action/Acquisition) marketing is a business model based on partnership relations between an advertiser and its affiliate partners who are paid for making visitors perform particular actions like a click on the ad, purchase, entering personal data, complete registration, download, software install and so on. The variety of possible paid actions makes it less complicated than affiliate marketing where affiliates are paid only when customers buy something.
Being a business, CPA marketing has its own tools like CPA networks and Facebook ads that give an excellent opportunity to make money and generate more traffic with minimum or even zero investment. But it doesn’t mean that you have to just sit and wait till money starts generating itself – you have to work hard to succeed. Having your own website may be beneficial as it allows you to monetize it with CPA offers, but it is not obligatory.
CPA marketing starts on a CPA marketing network – a place where you receive offers for promotion. The advertiser who is looking for the leads for the brand and the content publisher who is promoting the offer on Facebook through the ads meet here. And both of them are ready to make some money.
Read further to know what the network is and how to choose the right platform.
Choosing a CPA Marketing Network
The first piece of advice before choosing a CPA marketing network is not to hurry: conduct comprehensive analysis of what is available on the market. And here are some aspects that you should pay your utmost attention to.
- Primary analysis and data collection.
This stage starts with understanding what CPA networks exist, what features they have and what they can offer to you. Compare their financial models, payouts, conditions, etc. Study the top lists of these networks if you have no clue where to begin. But don’t believe everything you see on top search ratings as there can be promoted posts which makes them biased. Read some reviews and visit thematic forums where real people share their opinions and experience. Take a look at big marketing events – if the platform participates, it can be considered as trustworthy.
- Deeper research.
Once you have created the list of the networks you are ready to work on, make some deeper research. Pay attention to such things as interface and what data concerning your performance the platform provides. It is also advisable to study verticals and GEOs to be sure that the network has some quality offers which are numerous and updated regularly. The platforms that provide landing pages, banners and other tools for the promotion process are much easier to collaborate with. Don’t forget about payouts (why else would we be here?) – their frequency and available options must be convenient for you.
- Specific details.
You have to be able to create your own list by this very moment. The time has come to make the final choice. Several platforms may meet your basic requirements, but what about the details? Ease of being approved by the platform can be a good indicator of its activity. Both extremes are bad: approving everyone and approving practically no one can be a feature of ineffective operational activity. Customer support is also important – if you have some questions, you should be able to get your answers quickly. Cybersecurity is crucial for any online activity too.
Best CPA Offers for Facebook Ads
Let’s have a closer look at the best ways to promote CPA offers with the help of Facebook ads. But what offer can be considered “the best”? The answer is quite simple – the one which requires the least amount of effort from the visitor and completely true. If it promises a free trial for registration without credit card information, it should be totally legit. In other cases, the audience will be frustrated and no new traffic will be generated.
Such offers can be found on such CPA networks as Maxbounty, Maxweb, CPAgrip, CPAfull, Peerfly and many others. Some of them like MaxBounty or Peerfly require proven marketing experience like a successful website or YouTube channel for account approval. If you have no such experience, don’t worry – there are networks that accept you at once. CPAgrip and CPAfull are very good examples. Facebook is a perfect platform for CPA offers promotion thanks to 1 billion unique users per day.
How to Start a Facebook Ads Campaign
An ads campaign is very easy to start: the main condition is access to the Internet. But where to begin and what is the exact strategy? Here are three simple steps that will help you to start an effective Facebook ads campaign on your way to traffic generation.
Choose a CPA Network
As we have already mentioned, the number of available CPA networks is really huge and they differ in their requirements to promoters and terms of partnership. However, not all of them are reliable and trustworthy. And access to a wide range of niches with various offers for promotion can be granted only on the largest of them. OfferVault or Mobidea are one of the biggest players on the market and a good place to start.
Find an Offer for Promotion
After you have decided to work in a particular niche, the next step is to surf the chosen CPA network for available offers. Pay attention to top-performing offers that are approved by other marketers. They will help you to earn good commission fees and enjoy higher than the average conversion rate.
Create a Page or Group on Facebook for Advertising
When you start to promote the offer, you are getting paid for the leads that fulfilled a particular condition: clicked the link, left their email or registered on a website. CPA offers from the niches like “healthy lifestyle” or “fitness” cost from $0.5 to $10 per lead.
In order to make the process faster, you have to develop a theme page or group with a thematic content which you will use for promotions. To increase the number of subscribers, you can join similar groups, friend their audiences and invite them to you group. Unfortunately, it may take time. But if you want faster results, you can use cross-group advertising.
Define the Details
Create a portrait of a buyer persona on the basis of age, location, interests and so on to avoid cost inefficiency of advertising. Make sure that the ads and images match the website with the offer to make the online experience as smooth as possible. And never stop the process of website improvement – it is proven that it helps to increase conversions. If you want to know what else can increase conversions, click here.
How to Make your Facebook Campaign more Profitable
One day you may find yourself in a situation when your Facebook campaign is not profitable enough. Is there a way out? Definitely, yes.
- Add some mainstream verticals to your CPA portfolio.
- Define your target audience in the most precise way.
- Mind the terms of the offer: whether they are short, mid or long. It defines your strategy and goals.
- Leave only transparent messages and tell people directly what you want them to do.
- Study Facebook guidelines to avoid being banned.
- Always test every part of the campaign.
Paying attention to small details will always put you and your campaigns in a winning position. Don’t stop trying new approaches and you will not have to wait long for success.
FAQ
How to get Facebook accounts?
You can get Facebook accounts through the following types of advertising activity: pay-per-click, social media, SEO and contextual.
How to set an auto reply message?
Different CPA networks have different configurations. So, you have to study the functions they offer – it is the only way to auto reply message in the right way.
How much money can I make using this method?
Your results depend on the chosen strategy and skill. $3000 per month is not a limit for those who try. The numbers can grow and be even higher.
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