telegram meta rollerads case study Meta Ads + Crypto Telegram Channel = 1.79 ROAS: Case Study

Running crypto or forex campaigns with Facebook Ads to TG Channels in 2025? Then you know how unpredictable the traffic can be, especially when you’re pushing it into Telegram without any visibility back from Meta.

That’s exactly the situation a mid-sized media buyer faced who contacted TG Tracker this year. They were driving traffic from Facebook ads to a crypto trading signals Telegram channel, burning through $10-13 per Tier 1 subscriber… with no clear view on what worked, no stats, and no reliable events in Meta Ads. On his Meta ads panel, all he saw were fake “leads” - landing page button clicks of which only 20-25% converted to real telegram joins.

At that rate, he was about to give up. He saw almost 0% ROI - all the revenue received from the affiliate commissions were spent on ads.

Meta pixel was not being fed the correct data, of real users and their actions inside telegram, such as “subscribe to channel”, or “first time deposit”. Until they implemented TG Tracker.

After integrating TG Tracker and launching conversion ads per subscriber and per purchase, they didn’t just cut costs - they gained real attribution, leading to a 58% decrease in the cost per real subscriber - increasing the ROAS go from 1.08 to 1.79

Instantly, the cost per FTD (purchase) decreased by almost 50%: from $650 to $370, driving real profit for the first time. For the first time ever - the Meta pixel started getting correct data from inside Telegram, and the marketer could finally see which campaigns & creatives resulted in the biggest profit, the true performance of his sales funnels and real CPA for subscribers, DM events and purchases on the Meta dashboard.

Here is what he saw on the Clicks page in TG Tracker, where one can see and filter all clicks, and check the stats:

Before: Traffic to t.me/ links and landing pages with “Lead” event to pixel upon button click.

The client was promoting:

• FX education offer, country: CA, FTD payout: $500

• A premium crypto signal Telegram channel

• Tier 1 traffic (CA/AU/UK/UAE)

• $500-700/day Facebook budget

Before TG Tracker:

• No way to tell which creatives, ad groups/ ad sets drove actual subscribers or deposits

• All optimization was done on clickthrough rate and landing page “fake leads” metric, not channel subscribers or purchase (deposit) events.

• ROAS hovered around 1.04-1.08

Setup: Tracking Telegram Joins and Deposits

Here’s what we set up:

• A direct TG Tracker deep link pointing to the Telegram channel

• TG Tracker tracked real channel joins and sent them back as "Subscribe" events to Facebook Pixel via CAPI

• Setup with the affiliate platform to receive registration/deposit postbacks

Execution: Creative + Funnel

We launched Conversion Leads campaigns, with optimization for “Subscriber” events

Structure: 1-5-1

• 1 campaign, 5 duplicate, identical adsets around $8 each: 

Adset config:

Each adset: $8 budget each, Tier 1 countries coupled together, wide age range, broad targeting (no interests), Advantage+ off, same creative on all adsets.

VERY IMPORTANT! You should launch new campaigns from 00:00 next day in your ads manager timezone, to ensure that the budget is being spent over 24 hours smoothly. If you, for example, start your ads at 17:00, Meta will force the full day’s spend within the next 7 hours (24-17).

Here are some results some of the campaigns that were launched with various creatives

Results: Lower CPA, Higher Insight

• Cost per real subscriber dropped from $13 to $6 🔥

• ROAS rose to 1.79, with top ad set hitting 2.1

• Channel grew 2,200 users in 14 days, tracked in real-time

Bonus Outcome: Better Creative Direction

Thanks to tracking:

• Finally started being profitable.

• They can finally kill unprofitable ad sets and creatives based on real cost per subscriber.

• Started launching Sales campaigns, optimized for purchases, not just subs.

• Understood exactly what creatives drove most purchase and registration events.

Final Thoughts

For forex, crypto signal groups, and info channels - Telegram is the best destination to convert users. But unless you can see who joins and where they came from, you're guessing.

With TG Tracker, Facebook ads to Telegram channels become measurable, optimizable, and profitable.

Want to try the same setup? Get started with TG Tracker

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