Today gambling is one of the most popular industries in the affiliate marketing sphere. Its cost is estimated at billions of dollars, and this sum is continuously increasing. COVID-19 pandemic measures made countries close offline casinos and change laws in favor of online platforms for gambling.
Isn’t it the right time to join an evergreen vertical if you are still hesitating?
Our advertiser – affiliate marketer Varun Keskar – prepared a great case study in the gambling vertical with ready-made examples of creatives and landing pages. Varun is the author of his own Ultimate Guide to Gambling Offers on Push. You can download it here, via this link 📚
And in the end of this post you'll get a link to a webinar from RichAds on how to reach a MUCH HIGHER ROI on push traffic 🔥👇🏼
Stats for January
This case study was prepared with multiple campaigns (push traffic and email marketing). Of course, it was much easier to achieve such a high ROI by combining these two traffic sources. But from the start, Varun used just one traffic source and also had great results. Pay attention that different traffic types require different targeting settings for both campaigns.
Stats for January (part 1)
Varun has also started working with the KeyAffiliates affiliate network on CPA/RevShare hybrid. RevShare showed nice performance, but this strategy is more long-term, so the results must be even better by the end of the year.
Only 10% of the traffic volume is sent to the email list, so the stats look great.
Stats for January (part 2)
First-time deposits: 15
Revenue Share: 25% (€72.41)
CPA: 7 (Met the baseline of €25)
The most important point here is to remember that push notifications are not about many targeting options, and your offer should be attractive for a broad audience.
Below you can find settings that will help to increase your profit:
Time targeting. Usually, we recommend running campaigns during the day's active hours (usually 8 AM to 10 PM). During the pandemic, people spend most of their time at home, so this period may be flexible.
Connection. We advise you to launch separate campaigns for mobile operators and WiFi. Run at least two separate campaigns (3G and WiFi). It’s important as 3G may have a really slow connection, and you won’t get any conversions. With campaigns splitting, you will be able to pause the 3G campaign and run just mobile.
Browser language. For example, if your casino language is English, we recommend targeting people whose browser language is English as well. Casinos usually have landing pages in different languages, so it’s reasonable to ask your AM for the offer page in the language you need.
Creatives and landing pages
Payout: CPA $180 per FTD (MD $15)
Strategy: Push + Email
As you can see, Varun doesn’t use main images in his creatives as with just icons options, split tests are made quicker. Approaches used are quite standard (“check your new balance”, free spins, and new messages icons).
Pay attention that Varun didn’t use the word “FREE” anywhere as it spoils the creatives’ reputation and decreases their quality.
What concerns landing pages, email opt-in types were used. There were some more variants, but these showed the best results. Of course, it will be easier to decide which type you should run if you already have some experience.
A direct single opt-in
Spin + survey + email opt-in
After users opted in to the list, they were sent emails. Varun used Sendy for email marketing, and it changed the game and significantly increased profit. To see the examples of emails, register for our “Gambling Ad Campaigns for PROs: Make A LOT MORE ROI on push traffic” webinar.
Push ads are an excellent way to run your profitable and long-lasting campaigns with cheap rates and high-quality traffic. You may not be experienced and may not have huge budgets, but as soon as you know the basics, it will be easier to determine working tactics. Don’t get upset or stop your campaigns when you are in the red. Just wait and continue trying to get results as they won’t be immediate. The same strategy will likely work with other verticals, too.
To know even more pro tips and wider explanation of this case study, download RichAds' webinar “Gambling Ad Campaigns for PROs: Make A LOT MORE ROI on push traffic” 🎰
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