![Why affiliate networks win against direct advertisers?](https://affiliatevalley.com/storage/images/posts/YFQk3ZTlqFkyYHBXI4s92o4bTuMUzt3oQFI7BSVm.png)
In the last few weeks our colleagues from affiliate marketing mentioned that there were less and less reliable advertisers in the finance niche. We’ve found out about some of these cases and the present material is to explain why it is safer and more lucrative to work with affiliate networks than with direct advertisers.