Mobile devices have become extremely popular so rapidly that not everyone had enough time to understand what an efficient marketing tool they actually can be. Just recently the thought that marketing experts would soon have an opportunity to send messages to the customers’ pockets and capture their attention with just one click seemed something unreal. But that’s what push notifications actually propose. There have already been a lot of examples of marketers making a good profit from using them.
What actually are push notifications?
Even though this term may still seem new to you, you have definitely come across push notifications. Push notification is a small notification that popups on your mobile device or personal computer.
You must have noticed that when you visit a website on your phone or computer, you get a notification asking you to allow or block messages from the site. If you accept the request, you will start receiving push notifications from that site.
There are millions of users who have accepted the push notification request. So, affiliate marketers are using this as an advantage to promote goods and services using push traffic. The ads are sent straight to the audience so it has nothing to do but to interact with it.
What niches are better to promote using pushes?
It is difficult to say which niches work better with push traffic because it is not possible to narrow targeting. It all depends on the kind of traffic itself or the source. This will decide if the offers will do well or bad. Some of the most promising niches to use push notification are the following:
- Dating: In the digital age, most of our interactions with others take place on the Internet. Life is busy, and that can be a problem when it comes to dating. Given the importance we attach to online social interactions, it is not surprising that online dating is one of the biggest niches. Many people are willing to spend hundreds of dollars a year on membership in dating sites. So, you will be able to reach those millions faster by using push notifications.
- Sweepstakes: Sweepstakes is an opportunity to get something cool and expensive for free: from the last gadgets from Apple and tickets to some exotic countries to gifting cards and vouchers of the famous shops. Usually, users are asked to enter a name, email address, or credit card information. This vertical is especially good as you don’t need to set up detailed targeting, everyone wants a free phone.
- Gambling: When people find out that they can win huge amounts on a small bet, they constantly look for online casinos to become rich. The gambling niche has received a lot of positive results and great interest in recent years.
- Adult: Like online dating, Adult promotes products and services that revolve around romantic online interactions. However, this is a lot less PG than online dating. The adult industry costs about $ 100 billion, which means that it requires a ton of advertising. This vertical is competitive and you will stand a chance by using push notifications.
The best thing to do is to test your landing pages and creatives with other traffic sources, then start using push notifications for them and do more testing. Make sure you change the messages on a regular basis as they may become irrelevant through time.
Benefits of using push notifications
- They have a high open-rate when compared to other forms of adverts. And they are prioritized over other notifications.
- Millions of people all over the world are subscribed to push notifications. This means that you can reach a wide range of users.
- They have a lower cost.
- It is very simple and convenient to format. All the information you need is the subject, description, and image.
- It is easy to personalize because you can schedule the notifications to fit the users’ activities. That is you can schedule the notifications to pop-up when the user is free and has time to check it.
- It eliminates fake traffic and bots. Push traffic is from real people only.
Push technology is very beneficial to the affiliate marketer as they can monetize different offers. All you need is to send a push notification with the link to your landing page.
Principles of generating push notification traffic
To make sure that we are on the same page, let's roll back from the top. A visitor lands on your page and he/she is greeted by a pop-up message asking if they want to receive notifications from your site. If they click yes, they will be added to your contact list. This will permit you to send them notifications whenever necessary.
It is the same principle as building an email list, just less complicated. The pop-up message is automatically created by third-party software so you don’t need to create an opt-in form. Also, the creation of a lead magnet is unnecessary here since the subscribers are opting for the notifications.
Each push notification has 3 basic parts:
- Text – This is the message you will send to your subscribers. So, if I send out an advertisement, the text will be a title and a short summary.
- Image – Push notifications may have images associated with them. The image is likely to cause more people to click on the notification.
- Link – Each push notification should have a link to your landing page. Your ultimate goal is to send people to your landing page.
Important things to remember if you want to succeed
- Spamming is one of the biggest cons with push notifications. Some affiliate marketers just send multiple notifications at any time without putting into consideration the users’ activities. It is best to send it just once a day at most.
- If you don’t change your push notification messages they become boring and annoying to the users. So, they can not only ignore it but even get angry.
- And of course, you need to take your time to learn the basics of push notifications to succeed.
Top 2021 Push Traffic Sources
If you're more into videos then text, check out our recent video.
And now let's check out every push ad platform in more detail.
PropellerAds is an international advertising platform founded in 2011. It started as a popunder traffic network and then expanded into push and interstitial advertising, growing into one of the major push traffic sources for affiliate marketers. It is based on the self-service principle, providing all the necessary tools for the user to set up and track the campaign live.
Benefits of PropellerAds for affiliates include:
- Auto-Optimization, CPA Goal 2.0 AI-powered algorithm that provides cost-effective traffic for your offers
- Anti-fraud system that prevents malicious activities like fake clicks and bot impressions, making sure only real people interact with your ads
- Advanced retargeting systems, bringing back the users across the network of 350 000 sites.
- In-Page push traffic to boost your push ads and reach iOS audience
- New feature that allows Demographic & Interests targeting
- Convenient statistics and custom zone bidding
- Custom templates for interstitials and In-Page Push
- Powerful API
By 2021, it has an impressive record of over 8 billion ad impressions per day and more than 600 million push-subscribers from all over the world
Special features for publishers are:
- Wide variety of formats: push notifications, onclick ads, in-page push, interstitials and smart links.
- MultiTag that automatically detects the best ad formats for a specific publishing platform and displays the most profitable adverts to users.
- Software that allows bypassing Adblock software and increases overall revenue up to 20%.
- Weekly automated payouts (every Thursday) with minimal withdrawal amount of $5 to PayPal, Epayments, WebMoney, Payoneer, Skrill, Wire Transfer.
RichAds is a global self-serve ad platform for performance-marketers. Get more conversions with a new advertising format designed to catch the eye. Attract new users at scale. With more than 4B daily impressions RichAds is one of the biggest push notifications ad platforms in the world characterized by the following:
- PPC - (only pay when a user clicks your ad);
- High CR (compared to native & pop traffic);
- 100% ad visibility;
- 4+ billion daily impressions;
- Worldwide traffic;
- 450M users;
- Minimum CPC - $0.003.
Cool RichAds features:
- Target CPA - Leverage machine learning algorithms to get as many conversions as possible within your target cost per conversion.
- Micro bidding - Optimize your campaigns for maximum performance and accuracy. Make bid adjustments for parameters like OS, location, hour, site, etc.
- Automated Rules - Get more control over your campaigns without spending more time. Make optimizations automatically, based on the conditions you choose.
Using promo code AFFVALLEY you can get a 10% bonus for the first deposit in RichAds Ad Network.
Push advertising network Push.House, like the push notification format itself, started working in 2018. The network offers cooperation both to advertisers (to buy targeted traffic) and webmasters (to drive traffic to subscriptions). As for the volume, the network has more than 26.000.000 clicks per day from 180+ different GEOS today. At the moment, the network base is more than 700 million active subscribers + feeds from third-party databases, which can be disabled when configuring the advertising campaign.
- The formats for working with push traffic (Push, PWA , in page, iOS).
- Over 15 tools for your campaigns.
- Black/White lists (by IP, by site ID).
- Only unique clicks.
- Referral system up to 3%.
- Internal Spy service with ready-made creatives.
- More than 360 mln. active subscriptions + feeds.
- Minimum deposit of $50.
- Promo codes, discounts, bonuses to all partners.
Adoperator is one of the ad networks that have adopted this ad format and is steadily growing. It has 100 mln. users from 200 countries. It provides a self-service platform where you can purchase Web Push Traffic from any geo.
- This ad network has over 100 million impressions daily with 90% from Android and the rest from desktops.
- Expanded targeting that allows setting the mobile operator, city/town, language, time to show an ad.
- The minimum price per click is $0.005
- The minimum amount for deposit using wire transfer is $500 and for Paxum, ePayments, PayPal, Credit/Card is $50. It worths saying that AdOperator takes charge of the commissions when there is payment by credit cards and PayPal.
- The minimum amount to withdraw: for wire transfer is $1000 and $200 for Paxum and ePayments.
Use the code “affiliatevalley20” to get an extra $20 for depositing $100 or “affiliatevalley100" to get an extra $100 for depositing $500.
This is a smart advertising platform that gives users the ability to use various ad formats. It works both with webmasters and advertisers. Adsterra is a good option to use if you want your brand awareness to increase. The type of ad format you are using will determine the payment mode. The network has the following characteristics:
- About 10 billion impressions per month in more than 190 Geos.
- Self-Service Platform for those who prefer taking everything into their own hands. The platform allows launching and configuring pop-under CPM campaigns.
- CPM, CPL, CPO, CPA, and PPI.
- Ad formats include Video banners, Pre-roll videos, Popunders, Slider, Display banners, Direct links, Interstitial Ads, and, of course, Push notifications.
- Detailed statistics in the real-time mode available in the personal account of a client.
- The minimum deposit is $200, and they accept payment mainly via Paxum and credit card. Other payment options like Payoneer, Webmoney, ePayments, Bitcoin, YanxMoney, and wire transfer. But first, you need to contact your account manager.
- The minimum amount to withdraw is $5 for Webmoney and Paxum. Payments to webmasters are made twice a month. Bitcoin, Paxum, PayPal, Webmoney, and WireTransfer are among the available payment systems.
ActiveRevenue started operating in 2012. The main difference from the similar networks is that it provides advertisers with an opportunity to make and use their own creatives (just like in targeted advertising). The geographical coverage of the network is the whole world. The general characteristics are as follows:
- Daile volume: 300 mln. impressions and more than 100 000 clicks.
- 5 advertising formats: Push Notifications, Banner/Display, Native Ads, Zeroclick/Redirect, and Pop-under.
- Top Performing Verticals: Gambling, Dating, Adult, Finance, E-commerce, and Sweepstakes.
- The minimum traffic cost for the advertiser is $0.01 for CPC and about 0.001 for CPC/CPV. The final cost forms in the Real Timing Building (RTB) mode under the auction principle.
- For traffic buyers, there is a number of additional opportunities: targeting by a browser type, operating system, type of device, mobile operator, GEO, and ability to set the minimum bid cost for each GEO.
- Multiple optimization capabilities including a sophisticated auto-optimization algorithm.
- Four ways to deposit some funds: PayPal, credit card WebMoney, coupons. The minimum is 100$.
Create an account with ActiveRevenue and receive a 20% bonus on your first deposit!
RTXPlatform is a platform that lets affiliate marketers run campaigns across many ad formats including push notifications. This is a good platform to use when you have a limited budget to test other ad formats and push notifications. The following is among the features:
- The pricing models are CPA, CPC, CPI, CPL, CPS.
- They also offer programmatic partnerships and API integration opportunities.
- The best niches to use the RTXPlatform are Automotive, Clothing & Fashion, Mobile App Installs, Dating, Education, Entertainment, Technology, Financial Services, eCommerce, Gaming, Health & Beauty, Healthcare, Retail, Sports, Travel & Leisure.
- Pixel tracking which you can use to manage your campaigns on the platform.
- 4 ways to deposit your account: credit or debit card, ACH, wire transfer, or Bitcoin.
- The minimum deposit is $500 for first-time payments and $100 for future payments.
AdMaven is an advertising online platform founded in 2013. They deliver about 1.5 billion impressions daily that come from 25,000 publishers and third-party sources. Their support service is ready to help you if any issues arise.
CPM (CPV) payment models.
- 4 advertising formats: Pop-Under, Interstitial, Light-Box, and Banner.
- The advertising is carried out under a special technique that allows passing over the AdBlocks (+20% the efficiency).
- Affiliate marketers can use the AdMaven Smart Bidding feature. This feature works depending on the conversion data of your campaign.
- For a start, since your campaign has no conversion data yet, you can use the New Bid optimization feature.
- Geographical coverage is more than 200 countries.
- The advertiser can deposit his/her account with a minimum of $200 by means of PayPal and credit and debit cards and $500 through Payoneer and Wire.
*We should also note that the network is connected to hiribi.com through which you can deposit your account with a bonus of 10%.
- Money can be withdrawn once a month, the minimum amount depends on the payment system: $50 for Payoneer and PayPal and $1000 for Wire Transfer.
The advertising push network and the same-name affiliate program started working in 2018. This is also a great option for those with low budgets. As of now, they have generated about 1.7 billion impressions 250 countries with an average bid of $0.0304.
- 3 push advertising formats: Mobile, Web, and Rich Push.
- Geographical coverage is the entire world with the support of all the devices and most operating systems (except iPhone)
- The payment model is CPA with the fixed fee for each subscription and RevShare, where an affiliate receives 75% from each impression.
- The cost of a click depends on GEO and is in the range from $0.005 to $0.15-0.20 (the biggest price is formed by the system users as a result of RTB Auction). The current minimum costs for each geo can be found in section Bids in the personal account.
- DatsPush minimum deposit amount is $50.
- DatsPush only accepts ePayments and Webmoney which is a kind of limitation. But you can contact their support through Skype, email, or Telegram to ask for other payment options.
MGID is one of the most popular native ads traffic sources and is in TOP 3 networks by the volumes of native traffic from all over the world. In July 2018, when push notifications became extremely popular the network added them to the platform. They provide valuable insights and let you know about the opportunities available for you and your campaigns. MGID uses a cross-network user mapping system to prevent your ads from being shown to subscribers twice.
- GEO is the entire world. The audience is about 100 mln users.
- Devices: 70% desktop, 23% smartphones, 7% tablets.
- The dashboard shows 1) Hot opportunities: here, you will see where to get the same or better value for a cheaper price. It also shows you areas where there is little competition so that you can act fast. 2) Best performing: this shows you where there is low competition and where to get quality traffic for low prices. 3)Low competition: it shows placements with low competition and high volume.
- Technical support in 70+ languages.
- The minimum deposit is $100 by means of WebMoney, PayPal, and credit and debit cards. The minimum amount to withdraw is $100 as well.
With MGID, if you deposit an amount of $500, you will be provided with an account manager to help with your campaign creation and optimization. They may also provide you with information on which offers work best with push notifications.
Zeropark is not only popular for its pop and domain redirect traffic, but also for its push notification traffic on its self-serve platform. It is the European advertising platform that started operating in 2012. It works with all types of traffic and provides global coverage and 15 bln impressions per month. They have over 300,000,000 subscribers all over the world.
- Zeropark sells its push notification traffic on a CPC pricing model.
- 5 advertising formats: search forms, redirecting, pop-up, teasing blocks, advertising in mobile apps.
- They have over 3 million clicks every month.
- You can setup optimized Source and Target campaigns within Zeropark, just like with pop and domain redirect campaigns.
- You can also split test up to 10 different creatives on your campaigns!
- The bidding starts at just $0.005 depending on the Geo.
- Some of the best niches to use Zeropark are e-Commerce, Travel, News & Entertainment, Finance, Coupons and Vouchers, Video Streaming, and Legal & Insurance.
- The minimum deposit is $200 +4% of commission for PayPal, $200+2% for credit and debit cards, and $1000 without any commission through Bank Wire Transfer.
- You can withdraw your profit once a month.
HilltopAds has a good self-serve ad platform that enables users to run ad campaigns across multiple ad formats together with push notification traffic for both mobile devices and desktop. They have quite a bit of traffic across many Geos.
- The company works on the CPC, CPM, and CPA models.
- 24/7 technical support.
- The available advertising formats are the following: traditional banners, invideo-banners, banners specially optimized for mobile devices (phones and tablets), pop-under, and IMS.
- The service suggests its own solutions to pass over AdBlocks.
- Their minimum deposit depends on the type of funding method you chose. Here are their funding methods and the minimum deposit for each:
- Wire Transfer: $500
- Paxum: $200
- ePayService: $200
- Credit Card: $300
- Payoneer: $300
- Bitcoin: $300
- WebMoney: $200
- ePayments: $200
- The minimum amount to withdraw is $50.
EvaDav is an advertising network for the monetization of any traffic on push subscriptions. The network guarantees total security for the publisher’s website. Don’t worry, your resource will never get blocked with Evadav as all the banners are getting downloaded from the “EVADAV” domain.
- The claims about 318,820,003 impressions daily and 1,000,000 new subscribers weekly.
- Accepted traffic by GEO: The whole world.
- Section “Statistics” shows every side of the process in figures.
- The minimum withdrawal amount is $25 for PayPal, Skrill, Payoneer, ePayments, Webmoney, and $ 500 for SWIFT. Payments take place every Monday.
- Operating systems: Windows, Mac OS, Linux, Android. Browsers: Google Chrome, Opera, Yandex, Mozilla.
Grab your exclusive $30 bonus on the $100 first deposit! To get the bonus use promo code “affiliatevalley”.
Zpush.biz a powerful functionality for publishers that monetizes https sites. Your notifications will be sent to your target population at least 5 times daily. You will be able to customize the appearance of the subscription form, see the number of push emails per day, receive a postback about conversions, see information about the ROI of your traffic, etc.
- The CPC payment model is suggested.
- GEO: 200+ countries.
- High CPM indicators.
- A set of working tools: an individual setting of a number of daily push notifications, various options of the external form of subscriptions, conversion feedback, and statistics.
- The minimum amount to withdraw is $10 by means of WebMoney, PayPal, and ePayments.
Adcash Performance DSP+ is an online advertising platform for affiliates, media buyers, publishers, and ad networks worldwide. They have been working in affiliate marketing for more than 11 years now, with an average of 200 million unique users daily. The platform uses all the modern optimization algorithms and technologies
- They use the CPA, CPC, CPM, CPV, and CPL pricing models.
- They provide affiliate marketers with 24/7 support online.
- They have a very flexible and easy payment procedure.
- The minimum deposit is $100.
- Payment can be made once a month at a partner’s request by means of bank transfer, PayPal, Payoneer, Skrill, or WebMoney. All the operations are made in the euro. The minimum amount to withdraw is $100.
Zool Ad Network is a platform with very effective media and good ROI. They offer various ad formats including push notification which is a very user-friendly and innovative way to connect to your customer. They have a subscriber base of over 273 million. They have worldwide traffic, and a targeting feature is also available. They also provide managed services. You will be able to bid using the CPA, CPV, CPM, CPC pricing models.
- Minimum deposit: $100. They work through Paxum, WebMoney, PayPal, Bitcoins, Wire, credit, and debit cards.
- The minimum amount to withdraw: $100. Payments are made to a bank account, PayPal, WebMoney, and Paxum.
- You can customize ads for a specific region and city. In the advanced area (advanced settings) there are additional parameters for targeting: device type, OS, and connection type.
- 24/7 support is online for affiliate marketers.
Grab your exclusive 10% bonus on the first deposit - send a message “Affiliatevalley” to [email protected] to get the code.
Advertising platform DaoPush allows webmasters to monetize their traffic quickly and enables advertisers to promote their products effectively. It has been working since 2019 and has a base of subscribers from 50+ countries. The network offers a partnership to affiliates, media buyers, and of course advertisers. Push notifications can be natively displayed on both mobile and desktop devices. And main in DaoPush is moderate running of traffic without even slightest spamming of users and without all sorts of bots.
- Targeting is set up by many parameters, the most simple of which are geotargeting and by interest.
- Regular growth of user bases, antifraud system.
- Quick moderation of advertisers' campaigns.
- Tested and trusted patterns - "pseudo captcha", "roulette", "erotica", "technical error", "age confirmation", etc.
- Website connection with one of the seven types.
- Popup with notification, Popup captcha, Popup full screen, Self domain, Self domain with layout, Self domain with a prompt notification, and Self domain with prompt notification v.2.
- Special offers for top partners with approved reputation or big volumes of traffic (more than 100k subscribers daily).
- The minimum deposit is $50.
- The minimum amount to withdraw: $10. It is making on-demand or automatically to Webmoney, Epayments, Wire, PayPal, BTC.
Use the code “affiliatevalley24” to get an extra 24% for the first deposit!
Clickadu may seem a probie among the Push digital giant. However, they are offering a base of 2Bln daily users over 240+ (official and not very official) countries. Since 2018 they claim to be a multi-format advertising network.
- They offer 5 advertising formats.
- Push Notifications are available in the Advertisers’ Self-Serve platform on 4 pricing models: CPM, CPC, SmartCPM, SmartCPA.
- The initial deposit for Clickadu advertisers is $100, and you can top up via Credit Card, WebMoney, Paxum, or Wire Transfer.
Just for AffiliateValley readers: use the code ‘clickvalley’ to get $20 extra to your first deposit or %10 tops if the deposit is above $300.
AdsCompass / PushCompass is an international Push ad network with its own base of subscribers. Adscompass has been dealing with Push notifications for 3 years already and is providing access to a huge base of subscribers for those who are in need of high-quality traffic.
Now you can buy this traffic directly from the Self-Served Platform.
- Flexible settings of targeting by Geos (up to targeting by a city), Devices, OS, and Browsers.
- The setting of the timeframes and budgets of the campaign: Sources ID, ISP, IP.
- Optimization lists (White- and Blacklists).
- Fast and loyal moderation.
- Traffic from more than 200 geos.
- The minimum deposit is $50 and the minimum withdrawal amount is $10.
Use the code "AffiliateValley12" to get an extra 12% for the first deposit!
BidVertiser is a self-serve DSP, popular among affiliate marketers since 2008 for high-quality Direct, Pop and Native traffic - but also for its push notification traffic. The platform is tailored for affiliate marketers and as such includes every targeting feature that can help affiliate marketers get the exact traffic needed for their offer.
Here is some quick info about their self-serve network, just to make sure you are lined up with what they can offer you:
- Propriety in-house platform
- Native, Push, Direct, Pops and Contextual Pops
- Mainstream + Adult
- Billions of unique users worldwide
- Geo, State, ISP, Carrier, Device, OS, Browser targeting
- Quality Score Filter, Day Parting
- Global Postback and manual conversion upload
- Bid automation by CPA target
- Blacklisting automation
- Segmented Analytics Reports
- High-Quality Traffic Only
- Accepting PayPal, Credit Cards, Crypto, Wire, and Local Bank Transfers
They are so confident that their traffic will work for you that they now give $50 free credit for new advertisers! Simply signup and use coupon code "VALLEY50" when you activate your account (*).
(*) Conditions apply
From the point of view of marketing, all the devices with access to the Internet provide an opportunity to directly communicate with customers, and push notifications are the top mechanism that makes this communication extremely efficient in 2021.
Interact with clients with the help of push notifications and provide them with the value in the real-time mode wherever they are. This is the very secret of success.
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