Alternative ways to work with Facebook Ads: WhatsApp and Messenger

WhatsApp and Messenger are some of the most popular online communication platforms. This ultimate guide shows you how to run Ads on WhatsApp and Messenger.
Affiliate Valley Affiliate Valley 3 weeks ago 0 1883 14 min

Facebook Ads are the most popular means of online advertisements today. This is because it has an enormous base of users. So, businesses take advantage of this platform and promote their products and services to millions of people using Facebook. 

As you must have noticed, every business nowadays wants to advertise using Facebook ads and it is getting saturated. Facebook has decided to extend advertisement service to other platforms that they own such as WhatsApp and Messenger. These platforms also see their own fair amount of users. As a matter of fact, WhatsApp is one of the most popular means of communication today. There is no doubt that businesses would want to reach out to customers there. 

If you are wondering how to create a Facebook ad that integrates with Messenger and WhatsApp, then you have come to the right place.

WhatsApp Business

With over 1 billion active users daily, WhatsApp is used by small business owners to address customers service quality, take orders, and manage customer relations. However, this process can be difficult is you are using a personal account. That is why he WhatsApp Business was introduced. Business owners will be able to personalize their brand and will stop using a personal phone number to communicate with clients. 

WhatsApp Business is Facebook’s attempt to help medium and small-sized businesses to improve customer service. Users are able to create their profile with important information such as business category, description, and contact information. 

Also, Facebook is implementing a way to send traffic ads to WhatsApp numbers by boosting a post. Visitors are redirected to WhatsApp on their mobile when they click the Send Message button in the ad on Facebook. Now, they will be able to communicate directly with the business. 

Setting up your WhatsApp Business Account

It is free and available only for Android users at the moment. It can be downloaded from the Google Play Store. Once the app is installed, you need to agree with the terms of use and provide a phone number. This number must be able to receive messages through SMS. Note that you cannot use the same number for your business and personal account. 

You will now receive a six-digit code to verify the number.

Alternative ways to work with Facebook Ads: WhatsApp and Messenger

Once this is done, you will have to name your business. For this, you will receive some help from WhatsApp. But you should note that you will not be able to change the name in the future. 

Alternative ways to work with Facebook Ads: WhatsApp and Messenger

Input your business information

Once the account has been created, you need to set up your profile. Click on the three dots at that upper-right corner of the screen and choose Settings. Select Business settings, then Profile. 

Alternative ways to work with Facebook Ads: WhatsApp and Messenger

Once that is done, it is also important to include information like the URL, description, email, and location of your business. When you are done, click Save at the top-right of the screen.

Alternative ways to work with Facebook Ads: WhatsApp and Messenger

Now, you can start using your account to communicate with clients and potential customers.

Set up Automated answers for FAQ

When you go to the Business setting section, you will find the option for Away message, Greeting message, and Quick replies. Setting up this section improve communication with clients even when you are not around. 

Alternative ways to work with Facebook Ads: WhatsApp and Messenger

Organize Conversations by creating Labels

This option lets you move conversations along your sales funnel which will help the customer support team to manage conversations. It is a great feature that helps you to organize your messages.

Alternative ways to work with Facebook Ads: WhatsApp and Messenger

Promote your WhatsApp channel by creating a Facebook Boost Post

Users are now able to combine Facebook with the WhatsApp platform. There is now an option to Send WhatsApp Message when you boost a post from your Facebook group or page.

Alternative ways to work with Facebook Ads: WhatsApp and Messenger

The Send Message button will display as the WhatsApp log in the advert. 

To set up this sort of campaign, open the post you want to use and select Boost Post. In the next window, click Send WhatsApp Message from the Add a button to your post option. Note that to use this option your objective should be Post engagement.

Alternative ways to work with Facebook Ads: WhatsApp and Messenger

Now, input your WhatsApp account phone number and confirm the 5 digit code sent to your phone by Facebook. 

Alternative ways to work with Facebook Ads: WhatsApp and Messenger

You will see a message confirming that your WhatsApp number has been connected to your Facebook page. 

Alternative ways to work with Facebook Ads: WhatsApp and Messenger

Now, you need to set the budget, target, and duration of your ad. Once this is done, click Boost finish. 

Now, users will be redirected to WhatsApp when they click the Send Message button in your ad. 

View your messaging statistics

To see how weel your customer service is doing, you should open your WhatsApp business account, navigate to Business Settings, and click Statistics. 

Alternative ways to work with Facebook Ads: WhatsApp and Messenger

Facebook Messenger Ads 

These are the type of adverts used to begin instant messaging with clients or potential customers. Many people prefer this method because it feels more personal than just letting an ad run on Facebook. Also, they are known to have better-than-average conversion and response rates. 

Facebook Messenger Ads types

There are two types of Messenger ads:

  1. Click-to-Messenger Ads - They are the usual Facebooks ads viewed in the news feed, but have a call-to-action button that will open a dialogue box in Messenger.
  2. Sponsored Messages - This type is more common and appears directly in the users’ Messenger chatbox. We are sure you have seen these thousands of times. They are great for sending news, reminder ads, and special promotions because the ads can be retargeted. 

Creating your Facebook Messenger Ad

This process is the same as creating a new campaign in Facebook Ads Manager. But you need to select Messenger under the Ad set section as the traffic source of your ad. 

Enter your Facebook Ads Manager and select Create.

Alternative ways to work with Facebook Ads: WhatsApp and Messenger

Select your Marketing goal

For Facebook Messenger ads to appear as an option, you need to choose one of the following marketing goals: Reach, brand awareness, Messages, App installs, Traffic, Catalogs sales, or Conversions. 

Once you have chosen the marketing goal, you need to input the name of the campaign in the pop-up box that appears at the bottom of the screen and click Continue.

Alternative ways to work with Facebook Ads: WhatsApp and Messenger

Select the Messenger Ad type

Now, you have to add the ad set name which usually correlates with the target audience, then select the message type. Here you need to choose Messenger. Under this section, you will be able to choose the Click to Messenger or Sponsored Message option. 

Alternative ways to work with Facebook Ads: WhatsApp and Messenger

Select your Audience

Under this section, you will have to choose the users who this ad will be displayed to. Also, you can choose the user age range, gender, location, etc. to target your specific audience.

Alternative ways to work with Facebook Ads: WhatsApp and Messenger

If you decide to create a Sponsored Message ad, then you’ll be prompted to select the Facebook page your messages will come from. 

Alternative ways to work with Facebook Ads: WhatsApp and Messenger

Select Ad Placements

Messenger Ads will select your placements by default based on the Messenger Ad type you selected. You will be able to customize the placements to your tastes. 

Input Schedule and Budget

In this section, you want to specify the ad budget for your campaign. Once all this is done, you are ready to schedule your ad. You can decide to make it run continuously or set a fixed schedule. 

Create and Launch the ad

This is the period to design the ad that people will see. You have the option to use both text and an image or only text. You will also be able to set quick replies or connect your bot so that people receive instant responses. Once it is created, launch it through Ads manager.

The best practices for Facebook Messenger Ads is to Start with click to messenger ads, with the call-to-action “send message”. Then, you can re-engage the people who have sent a message with “Sponsored messages”. 

Conclusion

Facebook Messenger Ads and WhatsApp Business are great ways to establish your business presence and control customer service. Do not miss the opportunities that these platforms have to offer. 

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