Welcome to the program Mythbusters, where we’ll debunk popular stereotypes about affiliate marketing. Today, we want to discuss the CPA pricing model in traffic networks. While a few companies provide their users with an actual CPA pricing model where you pay only for conversions, others offer similar models that may not truly adhere to the CPA. This lack of clarity has shrouded the CPA pricing model in mystery. Today we’re eager to shed light on this price type.
Let's explore and dispel 5 common myths about the CPA model:
1. CPA Model and CPA Goal are the same things
Many companies provide their users with CPA Goal, not CPA Model, or with both of them. It can cause misunderstandings. What’s the difference between them? Using the CPA Goal setting, you optimize your СРМ and СРС campaigns based on the cost per conversion. You choose the desired CPA, and the system automatically calculates how much traffic each zone will need to achieve desired CPA, excluding the least effective zones without your involvement. On the other hand, with the CPA model, you launch your campaign by choosing the CPA pricing model from scratch. You define your test budget at the start that covers traffic costs, allowing the ad network to lead the campaign.
So the difference between the CPA pricing model and the CPA Goal is that by choosing the CPA model, you only pay for conversions on a successful campaign.
2. True CPA pricing model doesn’t exist
This stereotype occurs because of the previous one. Many people come across advertising networks that claim to have a CPA model but ultimately have CPA Goal and require additional payments for impressions. However, ad networks such as Galaksion offer a genuine CPA pricing model. There, you start with a test budget, which is refunded in the case of a successful campaign. Then, you pay only for conversions. Clicks and impressions can be obtained virtually for free if the campaign was tested successfully, thereby increasing brand awareness and web presence without additional costs.
3. Huge test budgets
That’s not true! The required sums can prove it. As an example, in Galaksion, the minimum amount of the test budget is $10 for On-Page Notification, Push-Notification, Mobile Push-up, Interstitial campaigns, and $20 for Popup/Popunder campaigns.
4. I can’t follow how successful my campaign is being tested at the moment
For this case, there’s a detailed dashboard in the ad network Galaksion. You can check at any time, how many and which slices are currently being tested, how much is left, and how things are going.
5. The CPA pricing model is hard to set up
Not at all! Setting up a CPA campaign to start generating profit is straightforward. Just set up a postback and the campaign itself. Moreover, you always can get an instruction for postback set-up or help from your personal manager. The CPA pricing model is available for everyone. As for the tracking, it’s just like in any other campaign. The only difference is that you choose the CPA price type.
With this information, you now know about the benefits of the CPA pricing model. An ad network Galaksion is at the forefront as one of the first companies to adopt and work with this price type. That’s why we recommend trying the CPA pricing model there. Furthermore, now Galaksion is celebrating its 9th Birthday, offering the best conditions for testing: a 15% bonus and a chance to win up to $1000 in the Birthday Game. Join them as they teleport to 2123, bringing affiliate marketing to a new planet, and taking a chance to win exciting prizes. The rules are easy as pie: just choose a character and a mission, accomplish it, and grab your present. The Birthday Game takes place from 12 July to 16 August 2023.
Why else should you join Galaksion?
- High-quality traffic directly from website owners
- Wide choice of targets: 6 ad formats, 245+ GEOs, 10+ verticals, 9 targeting options
- Free creatives base that is already tested
- Personal support manager for any budget
- A/B tests of up to 10 creatives in one campaign
Register right now to take advantage of all these features, boost your campaigns' profit, and participate in the game with prizes for everyone. If you haven’t used Galaksion yet, use a special promo code AFVAL15 during registration for a 15% bonus!
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