Health and Wellness Affiliate Programs: Top 10 Highest Paying Programs for Marketers 2022

Today we will talk about such a well-known and top vertical in affiliate marketing as Health and Wellness (Health & Beauty, Nutraceuticals, Nutra). It performed well in 2023 and continues to be a trend in 2022.

These are thousands of products of different directions: correcting body shapes, fighting bad habits, beauty, and health of men (potency, muscle mass), eyes, beauty and health of women (skin problems, hair, nails), well-being (fighting depression), other types of diseases such as diabetes, psoriasis, etc. Among them, products for weight loss, drugs to fight fungi, for the treatment of joints (an eternal theme of an adult and affluent audience), and of course, adult (potency) are especially profitable.

So, we can divide all the products in the market into the following sub-verticals:

Skin
Diet
Muscle
Male enhancement & Erection disorder
Brain
Hair loss

So, the vertical starts with the advertisers and the product they want to sell. It is important to note that advertisers are responsible for product development and logistics, so they often place high demands on the quality of traffic. However, make sure that the advertiser also fulfills its obligations.

What types of target action can be used in the vertical?

There are three payment models for working with the Health and Wellness:

Direct Sales

This is a credit card payment directly on the site. Pretty straightforward, isn't it? No need to think about any buy-out, there are no holds. A person goes to the landing page, makes a purchase, pays the entire amount at once — the affiliate immediately receives a reward. If you look from this side, the option is reliable, but the earning potential is lower. Today, this is not the most popular model in the CPA market. A large percentage of sales are out due to the client's unwillingness to open up their credit card details on the site. However, many newcomers to the vertical start with direct sales, since then you don't need to struggle with managing advertising platforms such as Facebook. Moreover, there is no worry about rebills. We will tell you about them in the section dedicated to the more profitable model - Trials.

Cash on delivery

The most popular and widely applicable model of working with Health&Wellness today. In this model, the customer leaves their data, then the call center contacts the customer to confirm the order, after which they are sent the product for which they pay after delivery. Offers based on the COD model convert best, because the client doesn't risk anything and pays for the product only after they receive it and get acquainted with it. Working under the COD model webmasters have no problems with the approval of offers. But to work with confidence in this scheme, you need to be confident in the quality of the products offered and work only with those offers that have good approval.

Trials

In the trial offers, the client fills out a form, specifying the delivery address and his/her bank card details. The affiliate network checks the validity of the data and, if everything is OK, pays you for the lead. Here, the concept of approval rate appears, which means the ratio of clients approved after verification and those who signed up but were not approved. Next, the customer pays a small cost of delivery of product samples, with confirmation of repeated rebills every 30 days by subscription. Therefore, it is very important to target countries where a larger percentage of the population constantly uses credit cards. Payment terms depend on the percentage of rebills, so these offers are a little more complicated, but as a result, they are more profitable when building the right funnel.

Initially, the customer subscribes to the continuous delivery of the product. The idea is that customers first pay for delivery and if they are satisfied with the quality of the product, the subscription is renewed.

When the customer receives the product, again and again, this process is called “rebilling”. Rebill is the main indicator used to measure the quality of traffic. If there is no rebilling, the advertiser loses not only on the cost of the product but also on payments to the affiliate. Obviously, this model is not suitable for the advertiser.

This is why most advertisers set a minimum percentage of rebills. The average figure for the market is 60 percent. It usually takes about 14 days to determine the average rebill percentage. As a rule, the rebill percentage is lower than the approval percentage by +/- 10 percent.

So, it turns out that the main question here is how to get a high percentage of rebills?

That's where the traffic source, advertisements/banners, targeting, pre-lander, and landing page are of the highest importance. All this should work not only for the client but also coincide with the advertiser's position.

What is the role of affiliate networks?

So, we know what products are offered by the Health and Wellness vertical, what are the ways to promote the product, but let's find out why there is a need for an affiliate network. After all, most likely, advertisers have already had the staff with a dozen PR specialists and marketers and if something happens, they can always contact the agencies. Why do they need affiliate networks then?

First, affiliate networks provide access to thousands of affiliates. Who are they? They are the same marketers, bloggers, SEO, context, targeting specialists, owners of groups in social networks, and channels in messengers. In fact, the advertiser is found on the exchange of Internet specialists (sometimes a whole team of extremely high-level experts) who work for themselves. In other words, the advertiser can choose specialists specifically for the work with Health&Wellness and even for some sub-vertical of it.

Secondly, these affiliates have a clear motivation - to earn money. Their revenue depends entirely on their activity, and it is in their best interest to provide the advertiser with paying customers. Moreover, affiliates are willing to spend their money to promote products and services, and this also says a lot about motivation.

Third, the advertiser does not have to plan revenue and expense flows: he puts the affiliate’s payout in advance in the margin received from the sale. He doesn't need to consider the costs of attracting, to spend budgets for testing ad campaigns, and to complicate the calculations – affiliates do this entire job for him.

After all, an advertiser doesn't need to build relationships with dozens of individual specialists and agencies: one for SMM, one for bloggers, one for content projects, and so on. Specialists in these areas come and offer their services themselves.

In such an affiliate network, you can easily meet an advertiser with a landing page that he already gets leads from, and a webmaster who has a great weight loss landing page that is completely suitable for the advertiser. The perfect match for increasing rebills!

A person who works with this vertical will know which clients to attract and how. They know how traffic works exactly with the right sub-vertical.

As for choosing a Health and Wellness affiliate network, there are several points that you should pay attention to.

Reputation and openness of the Affiliate Program.
Traffic volume opportunities and successful cases.
Conditions of work. Traffic quality control.
Statistics and transparency.
Feedback from affiliates.
Opportunity for learning and development.

CrakRevenue

CrakRevenue is one of the oldest affiliate networks in the online space. Founded in 2010, it accommodates 35,000+ affiliates, to this day. CrakRevenue is also one of the most versatile networks featuring more than 700 various products and affiliate programs.

In particular, CrakRevenue provides access to several health and wellness products, such as, for example, Hims & Hers. Affiliates get paid according to Net 7, 15 or 30 system with the minimum payout of $100. Also, the company takes special pride in the quality of their support and affiliate management, thus its partners can always count on comprehensive assistance.