Affiliates and large teams have started looking toward diversifying their traffic sources and the verticals they work with. Of course, there’s still good money in nutra or gambling, but with each passing year, running traffic in these niches becomes not only more difficult but also less profitable. Low approval rates, overloaded auctions, ad account bans, and other challenges make the process more complicated.
The key advantage of the financial vertical compared to others is that the collected lead base can be monetized even after ad account bans. If you're considering diversifying your income or testing a new vertical, register with LeadCash. We offer a wide selection of MFO offers across Latin American countries.
In this guide, we'll provide a detailed breakdown of running financial offers through Facebook, including which resources to use and key nuances for MFO traffic generation.
How to Run Financial Offers with Facebook
Launching campaigns starts with preparing your resources, choosing an offer, and selecting a traffic source. In our case, the source will be Facebook.
You can contact your manager, who can always suggest which offer is performing well at the moment.
What You`ll Need for Running Campaigns:
- Anti-detect browser – for this guide, we used Dolphin{anty}.
- Agency Facebook accounts – these accounts are more trusted and allow you to spend more budget compared to the auto-reg + card method.
- Multiple Facebook accounts – you can farm them yourself or purchase from a trusted shop.
- Proxies – we recommend using high-quality residential proxies. Our media buyers use Astroproxy.
- Offer and creatives – ready-made creatives can be downloaded directly from the offer card.
Offer
Let's start with the basics: choosing an offer. We have a wide selection of MFO offers for the LATAM market, with different payment models available.
Creatives
Each offer card contains ready-made creatives that you can use as a reference and customize for your needs.
Proxies
You shouldn't cut costs on resources like proxies. Your setup needs to be flawless or at least close to it; otherwise, Facebook will start flagging your activity, and you simply won’t be able to run traffic.
Copy the details from your personal account, specifically: login, password, and IP address, and add them to your anti-detect browser.
Tip for readers: Our buying team recommends using the HTTPS proxy protocol when working with Facebook, as SOCKS5 is more prone to bans based on our experience.
Quick note: The main difference between HTTPS and SOCKS5 is that HTTPS encrypts data for secure information transfer, while SOCKS5 helps bypass blocks and filters but does not provide data encryption.
Facebook Account
Add the account to the anti-detect browser and proceed with setting up the traffic source: enter the account name, add cookies (if the account is purchased), and input the account login and password.
Use the user agent provided with the account, delete any unnecessary data from the cookie files, and assign the proxy to the account.
Next, you need to create a fan page and set it up correctly: add a logo and make at least two posts. It’s also important to fill in the company information, address, email, and add a website link. Here’s an example of a well-filled-out fan page:
Create a Campaigne in Ads Manager
Go to Ads Manager and select the campaign objective "Sales". The funnel works as follows: the user visits the website → leaves their contact information, which is collected in our database → and is then redirected to the offer showcase.
Tip for readers: It's not necessary to follow the exact method described in this guide. In affiliate marketing, it's essential to test new approaches and validate hypotheses.
For example, instead of driving traffic to a landing page, you can direct users to your WhatsApp bot, where they’ll find a showcase with a list of offers tailored to your target audience. Additionally, you can add an email and phone number collection form on your landing page to later retarget the database with new offers.
In the "Campaigns" section, you can leave everything as is and move on to the next section, "Ads". Here, you need to create a pixel and select the event "Subscribe" or "Purchase", depending on the event configured in the contact form.
Also, select the GEO for the campaign, as well as the audience's age and gender.
Tip for readers: The target audience for financial offers varies depending on the GEO and even the offer itself. For example, for Offer #1, the target audience is women aged 37–45 who work as teachers, while for Offer #2, it’s men aged 30–40 who work as taxi drivers. If you're unsure about the target audience for a specific offer, you can always ask your account manager for guidance.
In this guide, we manually selected placements, specifically the Facebook feed. However, keep in mind that manual settings are most effective when you know which placement delivers the best results, as this helps you save your budget during the initial launch.
Automatic placement settings, on the other hand, are better when you don’t know which placement will convert better. However, this will require a larger testing budget.
Tip for readers: If you always manually target the same placement and competitors start using it as well, traffic costs will rise. Meanwhile, other placements may become cheaper and deliver higher-quality traffic.
Next, go to the "Ads" section, upload your creative, add the link where you want to direct potential clients, and click "Publish Ad".
Within 15–20 minutes, the ad campaign successfully passes the review process.
Tip for readers: You can try launching using the 1-3-1 strategy, where you test three different age-based audiences to identify which one converts better and more cost-effectively. Alternatively, you can use the 1-1-3 strategy to test three different creatives on the same audience.
Is the difference between driving traffic to a landing page or an MFO showcase?
In terms of passing moderation, there’s no significant difference. Avoid using cloaking — it's better to optimize the site for a clean offer, especially since MFO offers closely resemble traditional loan services. For example, check out the FIN4MX website.
The main difference lies in the user experience: with a showcase, visitors see multiple products at once and can choose the most suitable one. On a single-offer landing page, this flexibility is not available.
Which offers should choose for a test run?
Here are some offer recommendations from our internal media buying team, based on the options available in the LeadCash dashboard at the time of this article’s release.
Finsolutionmx.com [ CPL ] Mexico
To view the offer terms, follow the link.
Credito-365.mx [ CPS ] Mexico
Alvos.mx [CPS] Mexico
Conclusion
We hope this guide helps beginners take their first steps in testing or inspires experienced webmasters to try the financial vertical in Latin America. If you have any questions, feel free to ask them in the comments!
Stay updated with news and useful articles in our Telegram channel: LeadCash News.
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