A good advertising platform should provide precise targeting, transparency, and effective formats to deliver advertising messages to the target audience. In addition, it should have an intuitive interface and comprehensive statistics for monitoring results and analyzing effectiveness.
In our review, we will discuss the professional advertising network — FatAds, — examine its features, and highlight its advantages and the structure of the dashboard, so that you can see for yourself how everything works.
A bonus for our readers — use promo code FAT10AD to get a 10% bonus on your first deposit.
What You Need to Know About FatAds
The FatAds advertising network was developed by experts for experienced affiliates and webmasters who know exactly what they are doing. This allows for the immediate establishment of mutually beneficial relationships that will only grow over time. FatAds is always ready to offer its expertise in traffic monetization at every stage. Therefore, you can be sure that even if something goes wrong, you will always receive help.
Over time, the network has achieved impressive results: more than 2 billion ad impressions per day, over 200 million subscribers, more than 30 million active users per day, and global coverage.
It includes all the most popular and relevant verticals: VPN, software, utilities, finance, sweepstakes, dating, and online games. 18+ landing pages are also available. Therefore, in FatAds, everyone will find what they are used to and what is familiar to them.
As for traffic types, users can configure them independently:
- Adult
- Mainstream
- Mixed
Advertising Formats in the FatAds Network
FatAds offers only two advertising formats, but they have stood the test of time and proven their effectiveness: Push and Pop. The network updates top-performing combinations for each format weekly.
Push Notifications
Push notifications are currently one of the most relevant formats, delivering excellent performance and generating profit.
The main advantages of push notifications include:
- High CR due to regular subscriber base updates
- User tolerance
- Popular niches, including software, gambling verticals, and gaming
- CPC starting from just $0.0035
Top geos for push notifications: USA, IDN, RUS, BRA, IND, JPN, DEU, and BGD.
Pop Notifications
Pop notifications are the second popular and effective format available in FatAds. These include popups, popunders, and clickunders.
The advantages of pop notifications include:
- Full-screen format that captures attention
- Low entry threshold since the only expense is the landing page
- High-converting verticals: crypto, dating, gambling, and betting
- CPM pricing starting from $0.6
Top geos for this format include USA, IDN, RUS, IND, and VNM.
The effectiveness of each format across different geos can be viewed directly on the network’s website.
Moreover, FatAds plans to expand and introduce new advertising formats.
Advantages of the FatAds Advertising Network
If the network's benefits were limited to what we've already described, you might wonder, "How is it different from competitors?" The answer lies in several unique features.
The first is Conversion Booster — a unique AI-based technology designed to increase conversions by constantly monitoring whitelists and blacklists. This monitoring automatically removes non-converting sources and adds new ones based on targeting settings.
The second key feature is user-oriented optimization. Every user reacts differently to ads, so FatAds has implemented automatic campaign optimization and "smart" ad distribution, adjusting the frequency of impressions based on user behavior.
If you have your own push subscriber base, monetizing it won’t be a problem — simply contact a FatAds manager, and they will assist you with the setup.
Additionally, FatAds provides free creatives and ready-made integrations with all popular tracking systems. You’ll find detailed setup guides for Keitaro, Bemob, CPV Lab Pro, Kochava, Binom, and FunnelFlux directly within the platform.
If you're using a different tracker — no problem, as FatAds offers custom integration with any tracking system.
To evaluate campaign performance, the platform provides postbacks and detailed statistics across 11 parameters.
Another monetization opportunity is planned to be added soon — a referral program.
Rates and Balance Top-Up
FatAds offers various payment methods, including bank cards, Capitalist, Wire transfers, and cryptocurrency. The minimum deposit is $300 and is specifically set because, the ad network is designed for professionals, with exclusive and premium traffic.
There are four pricing plans, each supporting both ad formats but differing in features:
| Plan | Cost | Support | Features |
| Tasty Bite | $300 | General chat | Suitable for beginners and small tests, available geos from Tier-2 & Tier-3, low-CPA niches: dating, sweepstakes, nutra, cleaners. |
| Juicy Combo | $1000 | Personal manager | Available niches: gambling, betting, dating, sweepstakes. Includes geo & vertical recommendations, whitelists, and traffic insights. |
| Big Fat Deal | $3000 | Personal manager | Available niches: gambling, betting, antivirus, finance. Includes fully managed campaigns, creative package, geo/vertical recommendations, whitelists, traffic analytics, and a 3% deposit bonus. |
| King Size | $5000 | Personal manager | No vertical restrictions. Includes fully managed campaigns, priority moderation, daily performance checks, optimization recommendations, creative package, whitelists, traffic analytics, and a 7% deposit bonus. |
Deposits must be made in full. For example, if you make multiple payments that total $5000, but the largest single deposit was $1000, you will be assigned to the Juicy Combo plan.
Registration and Dashboard Overview
To register as an advertiser on FatAds, you need to fill in:
- Name
- Contact messenger (Skype or Telegram)
- Password + confirmation
- Account type (Personal or Company)
- Country
- How you heard about FatAds
- Your advertising experience ("No experience" option available)
Access to the dashboard is granted immediately, with no additional confirmation required. A FatAds manager will also reach out quickly — in our case, they contacted us within 15 minutes.
If you want to monetize your website by placing ads, you must contact support, where they will guide you through the process.
The FatAds dashboard includes tabs for campaign management and performance tracking.
Work begins in the "Campaigns" tab. The first step is to select your preferred ad format. The setup process is almost identical for both Push and Pop, with the only major difference being that Pop uses CPM pricing.
To launch an advertising campaign, you need to create a campaign name, specify the URL, add a headline and description, and upload a creative. A maximum of 10 creatives can be added per campaign.
Campaigns are launched one per geo. To run a campaign in another geo, you need to duplicate it.
The postback is generated in the same section and is immediately available. Additionally, during campaign creation, you can enable webview display, configure traffic type, and set technology-based targeting.
To control spending based on the ad format, you must specify a CPA or CPM payment limit and set an overall budget limit.
There are also advanced settings, allowing you to configure targeting by mobile carriers, ISPs (internet providers), browser language, time zone, and whitelist/blacklist sources.
The second tab is "Insights". Here, you can find geo-specific data, including the current auction win rate, the number of impressions, and the average and top CPC or CPM, depending on the advertising format.
When you add a creative while creating a campaign, it appears in the "Creatives" tab.
To generate a performance report, go to the "Reporting" tab. Data is displayed for the selected period and can be filtered by campaign, creative, region, city, publisher, and other parameters. The report is presented in table format and can be downloaded as a CSV file.
To integrate trackers, use the "Tracking" tab. There are a total of six trackers available:
- Bemob
- Keitaro
- Kochava
- CPV Lab Pro
- Binom
- FunnelFlux
There is a list of macros separately for Push and Pop notifications.
"Billing History" contains transaction details. Available settings include the display period and card type.
There is a separate menu for balance top-up, which opens via the "Add Funds" button. Here, you can also select one of the pricing plans.
Conclusion
FatAds provides advertisers and webmasters with a convenient and effective tool for traffic monetization. Flexible settings, transparent analytics, and responsive support make working with the network both comfortable and productive. Try the functionality of FatAds, created by professionals for professionals and see the capabilities of the platform for yourself. To stay updated with the latest network news, follow FatAds on Telegram and LinkedIn.
Share your feedback about the advertising network in the comments below. Tell us about your experience, what you like, and what could be improved.
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