Betting affiliate programs offer a way to make a profit from betting besides making the bets yourself. Affiliates can work with bookmakers promoting betting on sports events such as soccer, tennis, horse and car races, etc.
This type of offer becomes more popular during game seasons such as the current FIFA World Cup. The entire world is watching the qualifying rounds while making their own predictions. Content related to soccer games can create a profitable source of leads that attracts affiliates to the Betting vertical. To find out more about earning money on betting, check out our in-depth article on recent sporting events.
Specifics of Betting Offers
Depending on the type, the bookmaker affiliate program can pay for two targeted user actions:
CPA — fixed payment for an action (registration or first deposit). Usually, this is a baseline commission for the certain amount which the user must deposit into his account on the advertiser’s website. For example, if the client deposits $10, then the affiliate gets a CPA payment.
RevShare — the percentage of the advertiser’s profit. There are no baselines anymore, but only a percentage of the profit the advertisers made. For example, the client deposited $10 and lost it, the affiliate then receives 20%. The percentage is set individually for each advertiser.
Hybrid — sometimes these two models are combined and you get a hybrid model with a fixed amount. For example, it can be the payment for the first deposit of the client and then an added ongoing percentage for all of his losses.
The best sources of traffic for the Betting vertical include:
Web sites: Blogs, portals, scoreboards, etc.
Push: Push Notification ads, In-Page Push, Calendar notifications
Social media: Facebook, Telegram, Twitter, and others.
Each affiliate program and offer has its own allowed and prohibited traffic sources. You can check this information directly with the manager or find it on the affiliate program’s website.
When choosing a Betting offer, it’s vital to make sure that the company behind it is operating legally. This is why choosing a trusted affiliate network with a good reputation is the first step. Previously, we covered one of such affiliate programs in our review of Melbet. Today, we will talk about 4 more programs that provide legitimate, lucrative offers in the Betting niche.
CPA Kitchen
CPA Kitchen is a global affiliate network that specializes in Gambling and Betting offers from large betting companies and casinos. Affiliates working with this network enjoy the assistance of a personal manager. There’s also an opportunity to request an offer from a certain brand which will receive a proposal from CPA Kitchen.
Useful instruments are provided for affiliates to maximize the traffic:
AdRotator — rotates banners taking into account the visitor's GEO and giving preference to the best converting banners.
One Link — automatically sends the user to the appropriate offer considering their GEO.
Payouts start at $100 and can be withdrawn in 7 days. Payment methods include ePayments, Webmoney, Wire, and Bitcoin.
GuruMedia
GuruMedia is an affiliate network that has been in business for more than 10 years. Their website states that they avoid giving VIP treatment to the select favorites and, instead, present the best standards for every affiliate that works with them.
GuruMedia is powered by the comprehensive and intelligent tracking platform Everflow which tracks each performance channel and conducts effective data analysis.
Payouts are available weekly via PayPal, Skrill, and Wire.
Leadbit
Leadbit has been operating since 2014 with offers from Betting, Dating, Finance, and Nutra verticals. They cover over 50 GEOs in Europe and Asia and offer support via call centers in over 30 countries.
Tools for affiliates include TDS and API integration, real-time custom reports, banner rotator, and free translation.
Leadbit offers payouts on-demand with a minimum of $50. Payments can be made via WebMoney, PayPal, Paxum, and Wire.
Pin-Up Partners
Pin-Up Partners are currently leading among affiliate networks in Betting and i-Gaming. Every partner is provided with detailed statistics and unique promo materials.
Pin-Up Partners accept almost all sources of traffic except for the ones that violate legislation. Integration with AppsFlyer allows sharing mobile applications directly from the network’s interface.
Payouts are made bi-weekly or upon request via WebMoney, Wire, Bitcoin, Skrill, Neteller, MasterCard, and Visa.
Conclusion
There will always be betting fans in various popular sports. Consequently, bookmakers will have a permanent audience, and affiliate marketers will be able to make big bucks on Betting affiliate programs. The further legalization of bookmakers and the implementation of legal online betting mechanisms make this niche more stable and attractive for newcomers.
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