push traffic pop traffic Advertising networks ROIAds Advertising Network: A Converting Source of Pop and Push Traffic

Low volumes, bot traffic, and poor geo choices are common challenges affiliates face when searching for new sources of traffic. This is why advertising networks that value their reputation and focus on providing quality services are highly regarded.

ROIAds is one such network because it offers access to exclusive traffic sources, advanced targeting capabilities, AI-based algorithms, and real-time analytics. It provides everything necessary for both publishers and advertisers.

ROIAds ad network just recently entered the market. Currently, several verticals are available for promotion here. In addition to the most popular ones, such as iGaming and Nutra, there are also VPNs, utilities, finance, and antivirus. You can also advertise 18+ landing pages since there are no age restrictions. As for geos, there are no limitations either, but the most popular ones are IDN, IND, USA, DEU, and GBR.

The type of traffic in ROIAds is mixed: adult/mainstream in a 70 to 30 ratio, but users can adjust this themselves.

At the moment, two main ad formats are available in the advertising network:

• CPC-push ads look like personal messages sent directly to users' devices: smartphones, tablets, or desktops. This format is characterized by maximum user engagement, high conversion rates and ROI, large volumes of attracted traffic, reasonable prices, and high visibility among other ads.
• CPM-pop ads open in a new browser window or mobile application. They are easy, quick, and inexpensive to launch. Additionally, they can reach users regardless of what they are doing on their devices.

A third format — in-page push ads — is expected to be available very soon.

Advantages of the ROIAds Advertising Network

As a quality-oriented advertising network, ROIAds prioritizes client interactions. Managers are available to assist with any issue promptly. For example, they can:

• Advise on monetizing your own push-base;
• Assist with automatic optimization of advertising campaigns;
• Provide white- and black-lists;
• Share insider tips.

You can also launch advertising campaigns targeting any GEO, even if you do not know the required language. In any case, you will be guided and advised.

ROIAds also has a strong technical component. It utilizes AI-based bidding technology, which helps achieve the best ad impressions at the lowest price. Bid calculation for each impression and its adjustments occur in real-time.

There are other smart tools available as well. For example, a smart mailing system that adjusts the number of ad impressions based on user behavior.

Advertisers collaborating with ROIAds can expect free promotional materials and ready-made integrations with popular trackers such as Voluum, Bemob, RedTrack, OctoTracker, Keitaro, Peerclick, and CPV Lab Pro. Clients also benefit from fast campaign moderation, postbacks, and single-level statistics across 10 parameters.

Publishers undergo strict selection and can connect websites from any geo to the advertising network without restrictions.

There is also a referral program with excellent conditions.

Registration in ROIAds and Overview of the Personal Account

Registration in the ad network is open. This means that anyone can join: there is no need for interviews, talking about your advertising experience, or verifying contact details. To access the personal account, you only need to fill in your name, email, messenger (Skype or Telegram), password, account type (individual or company), country, how you learned about ROIAds (optional), and your level of experience with traffic and advertising formats.

You also need to accept the terms of cooperation, and that’s it — you’re in the personal account, the interface of which consists of just a few tabs. It’s quite easy to navigate, but we will explain everything.

Campaigns

The first tab is "Campaigns." This is where advertising campaigns are set up and launched. Everything starts with the advertising format: push or pop. Each format comes with a description in case you forget the difference between them.

Once the choice is made, the settings for the advertising campaign will open. Here, you create a name, specify a link, write a headline, craft a message for the audience, and add creative content. The network itself recommends launching with five creatives — this will bring the best results.

Additionally, when launching a campaign, you need to specify the presence and type of tracker, a geo for the launch, set the cost per click, CPA goals, and define the budget along with the schedule and frequency of impressions.

What's convenient is that there are tips everywhere. This means you won't get confused by terms and concepts when filling out the fields. It's very user-friendly for beginners— all the necessary information is always right in front of you.

After setting up an advertising campaign, you need to top up your balance to launch it. There are several options:

• Wire transfer
• Bank cards
• Capitalist
• Coinspaid

If you need another method, there's always a responsive manager to coordinate everything with. The minimum deposit amount is $250. The advertising network offers four plans, which differ in available features and recommended verticals.

Insights

The "Insights" tab will show all geos, their current win rate, the total number of ad impressions in them, the average and top CPC. There are several filters available: by ad format, device type, and country.

Creatives

The "Creatives" tab stores the creatives you use in your advertising campaigns. They can also be filtered by status and edited.

Reporting

In the "Reporting" tab, you can find analytics based on various parameters, including segment, bids, win rate, impressions, CTR, clicks, and more. The data can be filtered by characteristics and time periods. Everything can be downloaded to your local disk in CSV format from this section.

Tracking

In the "Tracking" tab, campaign trackers are connected. As previously mentioned, the following are available:

• CPV Lab Pro
• Peerclick
• Bemob
• Keitaro
• RedTrack

These trackers are essential for evaluating ad effectiveness in real-time and optimizing it to achieve maximum ROI through blacklists, micro-bidding, and smart budget settings.

There are also macros that help track the data you are interested in through the URL and tracker.

In the "Billing History" tab, you can view the history of all your transactions.

User Reviews of ROIAds 

Although the network has recently entered the market, users have already noted its high level of support and responsiveness:

Feel free to leave your reviews about the ROIAds advertising network in the comments section of this material. Share your experience, tell us what you like, and what could be improved. To stay up-to-date with the latest platform news, follow it on LinkedIn.

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