ROI casestudy iGaming Case Study: 236% ROI on the BingoPlus iGaming Offer Using Interstitials

In affiliate marketing, there is no one-size-fits-all combination of vertical and ad format. Therefore, when choosing a traffic source, it's important to familiarize yourself beforehand with the list of most profitable verticals according to the advertising network itself. However, only tests and trial and error methods allow you to truly find profitable combinations. One such successful combination was the iGaming offer BingoPlus with the Interstitial ad format. Today, I will show and tell you how it happened.

By the way! When choosing an offer, don't hesitate to double-check with support how well such offers perform in the network. For these purposes, Adsterra has an Offers Wishlist tab. It updates the list of top-converting offers almost in real-time. If you're cautious about risks, start with these offers.

Offer Overview

• Product: BingoPlus
• GEO: Philippines (PH)
• KPI: App installation
• Landing: Direct linking

BingoPlus is a gambling app offering games and predictions for sports match outcomes. The app is available on Android and in a web version.

For this campaign, I chose Interstitials, one of the Social Bar subformats, known for its large size (occupying up to 85% of the screen) and user visibility. 

This time, I launched Interstitials on link click, with app installation as the KPI. I had to exclude traffic from Android versions not supported by the app in the targeting settings.

Campaign Settings

• Payment Type: CPA
• Country: PH
• Price: $1.2
• Device: mobile, tablet
• OS: Android 6.0 or higher
• Traffic Type: all

I also chose two Interstitials banners created using the built-in creative builder.

Monitoring and Optimization

The first few days after launching a campaign are usually the most critical, so I carefully monitored the statistics. I noticed several sources with sluggish traffic and promptly disabled them through timely analysis, optimizing the campaign accordingly.

Results

In just one week, I was able to launch and optimize the campaign, cover the campaign costs, and even generate a substantial profit.

• CTR = 49% (380,135 impressions and 189,000 clicks)
• CR = 0.6% (1130 conversions in 7 days)
• Expenses: $1412
• Gross: $4746
• Profit: $3334
• ROI: 236.12%

This is a fantastic result that I achieved thanks to a well-planned approach to launching and optimizing the campaign. The recommendations from this case study are valuable to take on board for replicating success.

Recommendations for iGaming Campaigns on Interstitials

• It's crucial to pay close attention to targeting, not only in iGaming campaigns. If you're planning to launch on different OSs, make sure to separate your campaigns. For example, this one was specifically created for Android.
• Pay attention to technical nuances: in this case, the app is only suitable for a specific version of Android (6.0 and above). Be sure to check for any similar obscure limitations in your offer.
• Strive to maintain consistency in style between your ad and landing page. Despite Interstitials being hard to miss, aligning your banner and main site in style can increase user trust.
• Geographical settings are just as important as OS and all other settings. If you're running ads in a specific GEO, consider localizing your campaign.
• Track results from day one of launch. This way, you can optimize costs and achieve higher profits more quickly.

Conclusion

The case study result speaks for itself. To wrap up, remember the foundation of any successful campaign: smart offer selection, attention to offer requirements and limitations, and timely optimization.

Audiences notice good ad creatives, and the Interstitials format allows for visually appealing banners for any vertical, including daring iGaming.

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