One of the year's most significant events for shopaholics, Black Friday, is just around the corner. This day marks the beginning of massive sales with discounts, as stores compete fiercely by offering various promotions.
And you just have to take full advantage of the Black Friday frenzy. Don’t miss the opportunity — consumers tend to make more purchases during major sales events, leading to higher CTR, CR, and ultimately, better ROI.
In this article, we’ll explore the verticals where Black Friday situational traffic delivers the best results and discuss how to boost your overall profit with additional monetization strategies.
Top Three Verticals Where Black Ftiday Traffic Performs Best
During sales periods, some verticals convert significantly better than others. We’ve identified three traffic niches that are most effective for Black Friday campaigns.
Nutra
During Black Friday, the target audience's interest in nutra offers grows substantially. It’s no surprise — many people decide to focus on their health before the New Year/Christmas holidays, and women, in particular, aim to look their best for festive gatherings.
Which is why most converting offers during this period are:
- Joint health products;
- Weight loss solutions;
- Prostate treatment and potency enhancement products;
- Supplements to quit bad habits.
You can enhance campaign effectiveness through various approaches. For instance, highlight a double discount on the landing page, such as "Black Friday + Seasonal Sale." Countdown timers, although considered outdated, still increase conversions during this period, as does showcasing price comparisons ("before" and "after" discounts).
Sweepstakes
Interest in sweepstakes rises during sales periods as the target audience becomes more inclined to indulge their curiosity and excitement. With advertisements everywhere and brands promising crazy discounts, now is the perfect time to attract users by offering a chance to test their luck.
On Black Friday, sweepstakes featuring popular gadgets and electronics (especially iPhones and PlayStation 5) or prizes like gift cards for major retail chains perform exceptionally well.
Classic approaches remain effective: quizzes, surveys, and roulette games still engage users. Create the illusion of choice, limit the availability of certain items, and build anticipation to spark interest.
E-commerce
E-commerce traditionally stands out as one of the most profitable verticals during Black Friday. Consumer activity peaks as people actively search for enticing deals.
Potential customers are often ready to buy gifts for family and friends for New Year’s or Christmas. They know Black Friday is the perfect time to snag something at a great discount, driving both offline and online activity. Additionally, many are preparing for winter by purchasing clothing for themselves and their children. Your goal is to offer them the right products and highlight those irresistible discounts.
Most popular categories:
- Electronics;
- Home appliances;
- Clothing, footwear, and accessories;
- Children's products;
- Hobby items.
It’s better to drive traffic to e-commerce using pre-landing pages where a potential client has almost no chances of leaving without a purchase. Also, you can add a roulette on the landing page so that a user would feel lucky “winning” a discount.
How to Increase Profit in Just a Few Clicks
Planning to maximize your earnings this Black Friday? You can additionally monetize your landing pages by partnering with a reliable traffic monetization platform like Partners.House. This network is well-known among website owners as it accepts traffic from over 186 geos and offers payment for each user click or subscription.
For affiliates, Partners.House provides over 30 ready-to-use placeholder landing pages across various verticals. For partners with large traffic volumes, their support team can even develop custom placeholders. Both affiliates driving traffic to offers and webmasters seeking extra income can benefit from this platform.
What Partners.House offers:
- Detailed statistics;
- CPL and RevShare payment models;
- 24/7 support;
- Referral program;
- Payout options in various currencies and convenient wallets.
The new extra-monetization feature from Partners.House enables you to monetize your landing page traffic by integrating their advertising formats: InPage, Web Push, and OnClick. This tool builds its own subscriber base by inviting site visitors to subscribe to push notifications. The additional income can reach up to 40% of your total profit, and with high traffic volumes, the increase can be substantial. A key advantage of the push subscription format is that the monetization process requires no optimization or external intervention from the partner.
Moreover, the extra-monetization code is safe and does not affect your site's ranking.
Enabling the extra-monetization feature takes place in just five minutes:
- Upload your landing page to the tracker.
- Add the advertising script to the source code of your landing page and upload the file to the server in the tracker's folder.
- Verify the correct integration of the ad formats on the landing page and monitor their performance.
You can promote any legal offers. While additional monetization has become a staple for nutra, Partners.House allows you to work with any vertical.
Partners.House provides detailed guides for affiliates using trackers like Keitaro and Binom. According to reviews, the feature does not negatively impact primary advertising campaigns.
Case Study: How Extra Monetization Earned $1,642 from Push Subscriptions and $321 from InPage in Two Weeks
Learn how you can boost your profit with extra monetization without the need for complex integrations or additional expenses.
Conclusion
Black Friday is a true celebration of great deals. By organizing your advertising campaigns wisely and using the right tools, you can achieve significant profits. Remember, with extra-monetization, you can maximize this period's potential effortlessly — just a one-time setup is all it takes.
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