The dating vertical is an excellent starting point for those looking to dive into affiliate marketing. Today, we’ll talk about how to optimize ad campaigns to achieve maximum revenue. Our partner Damien will share his tips, ideas, and recommendations. Additionally, we’ll delve deeper into the topic and introduce new approaches to help you succeed in dating campaigns. Let’s get started!
Key Details
- Offer: Non-mainstream dating
- GEO: USA
- Traffic: Non-mainstream with high and medium activity
- Ad Format: Mobile Popunder
- Operating System: Android
- Device Brands: Genericphone, Huawei, Xiaomi
- Campaign Period: August 15 – August 17
- Revenue: $144
- ROI: 221%
Affmy is an international CPA network registered in Cyprus, boasting a global team and more than 300 exclusive dating offers with worldwide coverage. This focused attention on the dating vertical ensures extensive reach. Affmy is also known for its client-oriented approach, offering personalized conditions and continuously developing new high-converting funnels. Unique solutions are tailored for each partner, addressing specific traffic needs.
Additionally, if you’re feeling lazy or lack inspiration, you can always use ready-made creatives from Affmy. After all, why reinvent the wheel when you can simply hop on and ride?
Our partner Damien Belak is a well-known blogger who actively shares his expertise in affiliate marketing. He gained popularity by offering educational materials and courses on earning online. Damien has been experimenting with traffic from HilltopAds and offers from Affmy.
Damien continues to push boundaries and try new strategies, and we eagerly look forward to seeing what ideas he brings to the table next!
Approach to Running Dating Campaigns
In today’s case, the ad campaign was not only launched for Android-based mobile devices, as in the first example, but also targeted specific brands: Genericphone, Huawei, and Xiaomi. This decision was driven by the popularity of these brands among users in the United States, enabling more effective audience targeting and better control over bid performance.
The campaign was run in English for the US market. While we cannot disclose the exact creatives used, we can share some important tips:
- Use engaging visuals. Images depicting love, joy, and intimacy are the most effective. Website or app logos are less common and can distract from the core message.
- Pay attention to the appearance of people in photos. Their look should align with the GEO characteristics to resonate with the target audience.
- Include catchy headlines with calls to action. Examples: “I’ve sent you a photo, waiting in your DMs right now” or “I want to chat, message me.” Headlines should include a clear call to action that encourages users to interact and respond.
Now, let’s move on to the campaign settings.
HilltopAds Campaign Settings
Before launching an advertising campaign on HilltopAds, you need to register as an advertiser. You can do this via the provided link.
To create an advertising campaign, follow these steps:
- Go to the "Create Campaign" section.
- Click the "Add Campaign" button.
- Select the ad format "Mobile Popunder".
- In the "Traffic Channels" section, choose "Non-mainstream" with High and Medium activity.
Simply put, to get the final offer URL, you need to insert parameters for passing conversions and the source ID. The parameter for passing conversions is click_id, and the source identifier is zone_id.
As a result, the URL should look like this:
You can add any parameter from the available options necessary for further campaign analysis. However, remember that to pass conversions, you must include the click_id parameter in the final link.
Next, set the required targeting settings:
- GEO: USA
- Device: Mobile
- OS: Android
- OS Version: Android 10, 11, 12
- Language: English
- Browser: Chrome
- Mobile Device Brands: Genericphone, Huawei, Xiaomi.
You can also configure campaign filters to allow or block Proxy and WebView traffic. In our case, for the Non-Mainstream Dating offer, we disabled Proxy traffic to reduce the likelihood of receiving irrelevant user clicks:
- Proxy: Block
- WebView: Allow
WebView is software that opens the offer's landing page within a mobile application. In other words, when the app is opened, users are redirected to a single-page website with the offer.
- ROI: 221%
- Spent: $44.86
- Earned: $144
- Thorough Campaign Setup: Success depends on properly configuring parameters such as geolocation, device, and operating system. For example, targeting mobile devices with Android OS and popular brands like Huawei and Xiaomi ensured precise targeting.
- Effective Creatives: Visuals and headlines that evoke emotions and prompt action play a crucial role in capturing the attention of the target audience.
- Continuous Data Analysis: Monitoring campaign performance with a tracker allows for the quick identification and disabling of ineffective traffic sources, which is essential for cost optimization.
- Flexible Bid Management: Starting with minimal bids, Damien was able to adapt his strategy based on results, allowing for efficient budget management and improved ROI.
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