Recently, Meta has implemented their branded reels on Facebook. Reels were first tested in 2020, they quickly gained enough popularity to even compete with TikTok. This format of videos allows you to create short video content with a link to the products or businesses that you are promoting. With the help of the branded content tag, business partners will be notified about your post, and you will receive performance indicators of your post. Meta has simplified the life of all marketers by introducing a branded content tag, with which business partners receive notification of your post. And if you get any impressive influence on the content of creators and influencers, the link to the brand should be added to the content by Facebook's recommendations for promotion. That is, the rules for the promotion of affiliate content remained the same as for Instagram.
Here is the Meta statement:
“Facebook Reels is one of the fastest growing new formats on Facebook, and now creators can use this format using the branded content tagging tool on Facebook Reels in their organic posts, and tagged brands can easily convert these videos into branded content ads ("Sponsored with" a label).”
What Are Reels And How To Work With Them?
Previously, Instagram videos have been successful since their launch, and many users of the platform now include them in their content strategy for marketing and other purposes. The flexibility and range available in this style of content can be ideal for affiliate program marketers looking to expand their niche and income streams.
Facebook has always been able to upload short videos to both Facebook and Instagram, so what makes Reels so different? The videos are short videos of up to 30 seconds in length and are often very similar to the content we see on platforms like TikTok.
The user can add music, captions, and other special effects to their reels to help engage and encourage the viewer to stay for the full length of the reels. They help someone create unique pieces of short content that can be used in various ways.
There are several ways in which affiliate marketers can use Instagram Reels, but educational videos are an excellent choice for inclusion in a regular content schedule. Although you won't have time to do a full lesson, as you would with a YouTube video or via IGTV, Instagram's platform for creating long video content, you can still share some useful quick tips.
This will help demonstrate your knowledge in your field and your experience as an affiliate marketer. Building a reputation as a knowledgeable and insightful brand will always work in your favor.
As we said above, Reels are great for getting information about the program for potential customers. This type of video content opens up more opportunities for creativity and audience engagement than focusing on a static post. Since Reels can be found both on the "Special reels" tab and on the "Overview" page, there is a high probability that your content may be discovered by someone viewing it. Now Facebook is actively promoting this section, offering users to get closer to the new science.
Creating content for Facebook Reels will allow influencers to notice you and offer an offer, the more often you release content, the more likely it is that brands view your content using Reels. Involving them in creating reels on Facebook can be more fruitful than a traditional post. It's still easy for them to create content, but it can have a much bigger impact on their audience.
A reel is a powerful tool that you need to make sure that you are using correctly as part of your content strategy. It's a versatile and fun way to create content that your audience will want to view.
Content Creation Strategies
There are several ways to start creating quality content from scratch if you are a beginner in affiliate marketing.
There is a narrative strategy for Reels, built most often in this way: hook - story - offer.
- The hook can be placed on top of the video, that is, for example, something that attracts attention like a meta title in SEO;
- The story is the deployment of the hook itself, directly telling about the solution to the problem or the product;
- Offer is a solution to a problem or a place where you can purchase a product, a hooking story.
Another option works: go against the flow, for example, combine what is already known to our audience and dilute it with what is unknown to them.
The main thing is to intrigue. Facebook is a fairly static niche, the appearance of Reels and techniques associated with them can raise your momentum quite well. By itself, the algorithm will promote your videos, because it is also beneficial for them that people use new science.
Find a niche, and go into it with something that might interest them. When entering an established niche, try to interest the audience in the fact that they are doing something wrong. Using accent words that they know about and negative words, for example "stop" or "you are not doing it right" - a negative word, and through something that is established in this niche.
Saturate every niche - the more videos, the more likely you are to shoot and the algorithms will promote you. Reels are very effective as a marketing tool for the absorption of millennials and Gen Z. Depending on the products or services you offer, Reels can be used for an affiliate marketing strategy if it is well structured and planned.
How To Work With The Product For Demonstration In Reels?
The more trust you have, the more conversions. If you are already familiar with affiliate marketing, then it would be cool to start deploying programs related to the products that you recommend in Reels. Help potential customers do this — without forcing them to leave their feed in search of answers — by demonstrating how to use the product.
- If it is a product for use in everyday life - record a product review or shoot a short video in the form of a video blog;
- If this is a service or an Internet product, for example, software or an affiliate program with a crypto platform, make an overview of the interface, pushing out the pros.
“The best Instagram affiliate content is usually presented in the form of recommendations and applications to real products, not commercials. This is because the original recommendation tells viewers that you like this product or service that you may be selling, and how you use them in real life. Then, if they like what they see, they will click on the link to learn more about the product,” - Hector Ruiz, founder of BBQ Grill Academy.
What Does This Promise For Affiliate Marketing?
So what's we are saying:
- Firstly, it indicates an obvious incentive for creators of partner content on the Facebook platform to include reels in their arsenal.
- Secondly, it will attract a large amount of affiliate traffic on Facebook, especially niches that are associated with a more mature audience.
- Thirdly, this may be the breakthrough moment for many novice marketers, because algorithms will play into the hands of creating affiliate content using Reels.
- Fourth, there are cool opportunities to get an offer from big brands that want to expand their marketing.
Recap
The question that remains open to this day is: Is the partner ecosystem stable on a platform with a small number of influential people?
We think the development potential is quite high. The appearance of Reels on Facebook will attract fresh blood and increase attendance on the social network. As mentioned above, Meta themselves will promote popular videos with the help of algorithms to collect the statistics necessary for them.
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