Pop-Under Clickadu Pop-Under Ad Network: 2019 Guide and Review

Today, we are going to take you through a journey to explore the Clickadu Pop-Under Network that helps you to create awesome campaigns. So, we further ado, let’s get started.  

This ad network was created in 2014 and already has over 5000 affiliates worldwide monetizing their traffic. 

When is it a good time to try this network? 

When you notice that your offers are doing well on Popup/Popunder, Mobile Dialog Ads (Push-Up), Push Notifications, Video/Pre-Rolls, and SKIM traffic, this is because the platform supports all these ad formats.

• Popunder - Here, the ad area appears under the main tab or active window when the user interacts with the page. It activates only when the window or tab is closed. People are bound to see the ads.
• Mobile Dialog Ads - It is a native mobile dialog window. The ad is sent to mobile device users when they touch their screen. It is Google-friendly and compatible with all mobile devices.
• Push Notifications - Here, you are able to advertise to your audience by prompting them to subscribe when they are using their phones or browsing on the web. Once they subscribe you can free send ads. 
• Banner Ads - These are ads in the form of animations or images on the web page. It usually used to promote either a single brand or product. 
• Video/Pre-Rolls - It is a video ad that is shown before the content the user wants to see. It can be on any device. Clickadu operates with IAB VAST 3.0 protocol and all JS and HTML players can support it. Video files could be any of these formats: MP4, WMV, AVI, MOV & FLV.
• SKIM - Here a link can be inserted on any element of the web page, if the user clicks on the element, the ad will be displayed. SKIM gives 100% control of your sold traffic amount, higher CR to advertisers and CPM rates to publishers.

They have very great ad bidding systems. Here are the pricing models you find on this platform: CPM, RTB, SmartCPA, SmartCPM, and SmartCPC.

Smart pricing models are a very cool add-on because they really help you to save money in the future. This auto-algorithm will test the best audience and combinations fits, then only charge for conversions that occur. They can boast of more than 400 million daily impressions and 1.5 million conversions per day. 

It is also always advisable to use pre-landers to increase conversions even if the quality of the ad network is great. 

Direct linking is a simple approach that is not very effective. 

Fortunately, Clickadu provides many segments for users to select. 

When we are done with testing, we need to wait for better results in terms of higher CR. 

Since the volumes are decent, it’s highly likely that you’ll find your vertical here.

Clickadu provides users with a very simple and easy platform to use. The interface is very user-friendly and you won’t have any difficulties finding the information you need. 

If you have any issues with navigation or any questions, their support team is very fast when it comes to responding to users. This is one of the features we really appreciate about this platform. 

They also assign account managers if you ever need help with your campaigns. It is a crucial part of your experience here. Even though most people won’t admit, even veterans might have trouble creating a good campaign. It’s always a good idea to reduce your ego and seek advice from the account manager. You need to ask them all the possible questions regarding your campaign. In the end, it might be just the difference between failure and success. 

Here are the main features that this platform has to offer:

• A huge volume of multi-geo traffic from direct publishers
• An advanced Multi-DC platform for discrepancies minimization
• Popular pricing models: CPM, RTB, SmartCPA, SmartCPM, and SmartCPC
• Multiple advertising formats: Popunder/Popup, Mobile Dialog Ads (Push-Up), Push Notifications, Video Pre-Rolls, and SKIM
• New conversions scoring system
• Flat traffic spreading feature for creating A/B tests
• Unique in-house tools for traffic quality control
• API integration
• Personal approach for managed advertisers
• The minimum deposit is $100
• You can use the following payment methods: wire transfer, bank card, WebMoney, ePayments, Paxum, and PayPal

Creating your account 

To begin working with Clickadu, you need to register on their website. To do this, click the Register button, then you will be prompted to register either as an advertiser or publisher. Choose the advertiser option.

Then you need to fill in your credentials and click Next.

After that, you will be redirected to a page where you need to input your advertising details. Fill in all necessary details such as Planned test budget, your website’s URL, brief info about your ad campaign, traffic categories (Mainstream or Adult or both) and ad formats you want to use. Once this is done, agree to the terms of use and click Sign up. 

An activation link will be sent to your email. You need to click on the link to activate your account.

Next, you will need to set your password. Once this is done, you will be taking to the main campaign page. 

This page contains eight sections/headings - Dashboard, Campaigns, Finance, Tracking, API, Tools, Profile, and Support. 

• The Dashboard: Monitor your campaign stats - Impressions, Clicks, Conversions, CPM, and Costs. Filters come in very handy in case if you need to search for a specific campaign.
• The Campaign tab: Access detailed information about your campaigns. You can also make additional changes in targeting.
• The Finance tab: Contains your Billing history and Invoices. 
• The Tracking tab: Set up a postback URL in your tracking software to use when creating your campaign.
• The API tab: This section is designed for collaboration with Advertisers.
• The Tools tab: Here, you can make changes to your target URL.
• The Profile tab: Edit your credentials and see general information about your account. 
• The Support tab: Here, you will find contact information of the Clickadu support team. 

Creating your Campaign

This process is not complicated and we will take you through all available options. So, let’s start from the beginning.

Click on the Create Campaign button at the top of the page. The next page will look like this:

You will have to give your campaign a name first, then choose the ad format. 

The type of ad format will determine the price model. Here are the available pricing models:

• CPM - Cost Per thousand impressions (Miles).
• SmartCPA - Cost per action with an automatic optimization algorithm.
• SmartCPM - Maximum possible CPM you are willing to pay. The cost will be adjusted automatically according to your ceiling price.
• SmartCPC - Cost per click with an automatic optimization algorithm.

Smart pricing models offer users very intuitive features. They will perform tests through your campaigns to determine what offers and websites are the best fit for your vertical. You will only pay when the desired actions are achieved. It is also possible to manually edit the Slice and Frequency limits. 

Once you have selected the pricing model, you need to input the Target URL. But where does this come from? To get the target URL, you need to go to the Tracking tab and copy the postback URL. Now, switch to your tracking software, create a ‘new traffic source’, and paste the Clickadu postback URL in the  ‘postback URL’ field. Edit the postback URL token ‘click id’ to the tracking solution token to be able to track more data through your URL. Use ’click id’ token fields (or External ID) to create additional ${SUBID} parameter. Don’t forget to name it. For you to get the traffic zones statistics and to create white and blacklists we suggest that you do the same with {zoneid} token. 

Now, use the postback link you have created as your target URL. 

Next, you will need to choose the Capping. Frequency Capping is a limitation on the number of times your ads are displayed to the same person on a publisher's website. When a website visitor sees the ad for the first time, the ad server receives the info about the individual cookie. If you set Frequency Capping to be 3:24, it means one visitor will see your ad only 3 times per day.

Now, depending on the ad format you select, you may need to upload your video, create your Pushup or Push notifications. 

The next option is to choose the Country and Bid. You need to select the countries you want to target and set the bid. You can click on the Traffic Inventory link to guide you on the minimum and the average bid for each country. There is also a Cohort setting that targets users with a specific lifespan.

You will have to set your advertising budget in the next option.

The campaign schedule is where you choose on what days your campaign will run. Note that all time frames are enabled by default.

For Targeting, you have simple and advanced options. Int the Simple section you can just select the device type, while the Advanced tab gives you way more options and filters.

Once everything is done, you should agree to the terms of use and click on the ‘Start Campaign’ button.

Clickadu tips and tricks

Consider it as a business. You won’t go for an interview unless you are prepared. Right? So the same is for driving traffic. Use all the tools you can get to analyze the offer and traffic distribution. Use Spy tools, use trackers. Your revenue highly depends on it.

1. Stay in contact with your personal manager. As with every platform, so does Clickadu have its own aspects: targetings or traffic. The Clickadu team is always there to help you.
2. Don’t mix the freq/cap options, otherwise, you won’t get an expected result. The required freq/cap option is 1/12.
3. Test and analyze those verticals that work well with Clickadu traffic. Don’t just think that everything ‘will convert like hell in Clickadu for sure’.
4. Every offer requires its own white\black lists, so don’t go with just copy-paste. Every offer requires its own options.
5. Don’t take lightly the testing period if you’re running SMART models. Sure, it might spend some of your funds, but it will make it easy to go back to all those zones picked.
6. Exclude slow connection zones to reduce traffic discrepancies.
7. Keep track of your balance.
8. Don’t rush. Check if the target URL is working correctly, the postback is set, and conversions are counting.
9. Give feedback. ‘Customer development’ trends lead to constant improvement.

Clickadu Promo Code 

Clickadu is definitely an ad network to check out. It provides users with lots of options to make profitable campaigns and earn money. Do not hesitate to contact their live support if you have any questions. They will respond to you fast. We have not forgotten about the Promo code promise. Use the code “affvalley” to get an extra 10% for depositing $300 or extra $20 for depositing $100.

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