This 101 material will be helpful for affiliates who are at an early stage of their career.
Onclick or Popunders
Why Choose One or the Other?
As a general advice, PropellerAds managers recommend rookie affiliates to consider a series of factors when choosing between Push Notifications and Popunders.
#1 How you're going to engage with your audience
On the other hand, popunders appear automatically when the user performs a triggering action. At this moment, the user sees the landing page in full, which means if they move through the funnel, you will get an informed lead who knows what to expect from the offer.
#2 Define the purpose of your ad: to capture or to inform
There is one main difference between Push notifications and Popunders — it's the size.
A push ad is a small text message with a little image. A popunder is a complete landing page with room for texts, images, videos or any other content you need to include to warm up a lead.
In other words, push ads are more suitable to quickly capture the user's attention and make them react. Popunders work better when you need to showcase the product right away providing the user with information to make a decision.
#3 Consider your skills and resources
Obviously, it's easier to design a short message rather than a complete pre-lander or landing page. Consider your resources and skills.
In PropellerAds, you can customize a Push notification entirely, from the title, the description, icon, banner, to the buttons you want to feature.
Popunders shine brighter but require a constructor to build and at least basic design skills. Consider the fact that you might need to outsource this task.
#4 Targeting capabilities
Both Push notifications and Popunders allow affiliates to reach users with a variety of targeting settings. Here are the main ones:
GEO – City or State
Platform – Mobile or Desktop
Used Browser and Browser Language
Internet Connection Type
In addition to the above, Popunders allow affiliates to target users who use specific OS versions and devices.
Push notifications, on the other hand, help narrow the targeting to a specific city in which the user is when receiving the message. This is ensured by the use of Dynamic Tags.
The difference in mechanics
When it comes to the mechanics, the difference between the formats is striking.
Popunders are shown to all users who visit a website unless they have ad blocking software installed.
In terms of engagement ratio, Push and Popunders work relatively similarly given the campaign has been properly optimized.
A few words on optimization
Now that the differences between these two ad formats have been laid down, let's talk optimization.
Not that long ago, PropellerAds released a guide on auto-optimizing Push and Onclick campaigns with their AI-driven bidding model, CPA Goal.
The bottom line is that on their platform there are two auto-optimization options:
CPA Goal pricing model
Smart optimization feature
#1 CPA Goal optimization
The optimization with CPA Goal is fully automated. The model adjusts the bids so that inefficient ad placements are eliminated from the campaign and the ones that bring conversions receive more volume.
#2 Smart optimization feature
When it comes to Push notifications, you can also use the Target CPA auto-optimization extra feature for the CPC and CPM pricing models.
Choosing the right verticals and conversion types for Push and Popunder campaigns
People process ads differently based on what is advertised. When translated to CPA-world language, it means that some verticals perform best with certain conversion flows.
For some extra help, here are two useful video tutorials, also prepared by the Propellers, that will thoroughly explain:
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