Optimization is the heart of affiliate marketing. It’s absolutely necessary to monitor, modify, and measure the success of ongoing campaigns.
And when your campaigns are already in progress, can there be more steps taken to maximize your results? No doubt about it.
Within this article, one will find simple direct ways to increase profits from affiliate marketing campaigns with the help of PropellerAds.
Is it time to scale up?
When considering scaling up, there is one main question: is it profitable?
It is best to start with PropellerAds automated models, such as CPA Goal 2.0 or the smart model. Take full advantage of PropellerAds immense database, and allow these automated models to make the process simpler and easier.
So, let’s say that you begin to see positive results. The next logical step is to consider the following:
Is the ROI positive and consistent? If so, how long has it been consistent?
Are the number of conversions present stable, or unstable?
If your ROI is consistently positive, and the number of conversions is both strong and stable, then it is time to consider scaling up the campaign.
If you are struggling to visualize ideal numbers or recognizing if the conditions are met, then looking at it through the following guidelines might be of help:
Use the campaign goal as the definitive line from which to make the decision. If you surpassed the campaign goal, then it’s time to consider scaling up.
Keep in mind the importance of promotional offers and conversion flows.
Bid increases
Changing your bid is the primary strategy when it comes to scaling your campaign. But, how exactly do you, and should you, change your bid? Easy, increase it.
Use the PropellerAds Traffic Estimator chart, then decide on how you should proceed. Using the Traffic Estimator will show you how to dominate the auction by estimating just how big your bids should be.
Want to stay competitive in the auction? Take the highest bid at the Traffic Estimator chart and add another 10% to it.
If you want to see an increase in volume and conversions generated for your campaign, it all boils down to just how high your bids are.
Alone, this will not be enough to constitute a good strategy. If you are striving to get that profit increase, the recipe calls for you to add in the following ingredients as well.
Budget increases
An additional strategy to mix in is increasing your daily budget. Once you’ve thoroughly tested, and have seen that your campaign is profitable, then it is time to consider increasing your daily budget so that you may purchase more traffic. It is common to see advertisers add up to 70% to their daily spending once they cross that profitability threshold.
Contemplate first if something like this is in line with your budget, and if you have this type of flexibility when it comes to your overall game plan. If this is the case, consider this a viable aspect of your strategy.
Another good strategy is to keep an eye out for our seasonal promos.
Using extra traffic options
Our clients are often recommended to expand their traffic portfolio as part of their overall scaling strategy. PropellerAds give access to different traffic sources such as PropellerAds and Brokers Traffic.
Campaigns may be launched on the traffic derived from our partners which can help you get more fresh views.
Exploring other formats
While choosing the format, the essential step is to perform A/B testing.
Some offers have a tendency to work well on push notifications or native banner. However, sometimes only test can prove definitively which format works best for your specific ad.
This is why you have to test all possible formats before picking out the one that works best.
Retargeting
Retargeting is vital to the effectiveness of a scaling strategy. The idea is that the more times the ad is seen, the more likely it will garner a positive reaction from the target.
In PropellerAds, several tools are available for retargeting. The Audiences tool allows you to collect users who see, click, and convert from ads into a separate group for later use.
If you have a “Gold” or “Platinum” PropellerAds account, you have the option of Offer Optimization. Essentially, it gives you the best ad placement, based on performance regarding special offers. It does this by remembering what combinations gave you the most efficient results and then continuing them.
Special proposals are a way to upsell and thus scale your profits. Examples of special offers are things like added bonuses, or discounts.
Another approach would be to use a similar, yet different offer. For example, you are running a real estate campaign and have collected an audience of users who responded well to your ad. You can then target homeowner insurance at the same audience which could generate more successful leads from those same users.
Another approach is Cross-Format Retargeting. Using Onclick with broad targeting is a very strategic and successful path to take. You can then gather all of the users you have collected, and target them with push ads.
Changing the flow
Lеt’s say that after all has been tested, your creatives are booming, your landing pages are performing well, and all seems to be perfect; what now? It is time to then look at changing the conversion flow.
There are other pre-landers that you can consider, other conversion flows, and other approaches altogether. If you are looking to have an overall fresh take towards your campaign and to potentially increase the traffic and conversions, this is something to definitely consider. Expect to have to refresh your creatives consistently, especially your push notifications. Doing this, however, brings something fresh and new to your campaign.
Ask your CPA for a raise
Is everything going well for you so far? Are your conversions stable? Well, it just might be time to consider asking your CPA network for a rate increase.
This step can do wonders for you, increasing the profitability of your campaign and scaling it up. The odds of affiliate networks increasing your cap are high if they see that their advertisement is doing well. It is not out of the ordinary to contact your affiliate manager, if you have one, and ask for some “special treatment”.
Requesting additional GEOs
Another thing that works is requesting additional GEOs. Know that GEOs are usually limited within the offer, but there is still the opportunity to seek more of them.
There is even the possibility that the network itself might contact you, and offer you to run other GEO campaigns. Still, play bold, be assertive, and ask for those special conditions and increased rates yourself.
In conclusion
These are the most common steps that can be taken to scale your campaign and profit on strategies that already work well for many other affiliates.
If there are any suggestions you have on how others can scale their campaigns, or a different approach worked for you, drop a comment below!
And if you wanna learn more, check out PropellerAds' blog!
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