Expanding its user base is one of the biggest obstacles for any online dating website. Advertisers are ready to fight for high-quality traffic, give bigger payouts and pay consistently for the fact that you attract as much audience as possible to their product.
The Dating vertical has been stable on the market for many years, as well as LeadGen, E-commerce, Nutra and any fundamental verticals. Dating is a basic human need, that is why this niche was, is and will always be relevant. We have analyzed hundreds of thousands of conversions, sorted them by traffic sources and are ready to present you the best of them.
1. Review
Reviews are the most valuable, both in terms of traffic conversion and brand development. An honest review of the most used review sites can do wonders for driving quality traffic to your dating site. 89% of online matchmakers trust the experiences of other users more than any claims made by the dating site itself. So, driving the traffic from review sites, you get the highest quality traffic, for which advertisers are ready to compete and give the best conditions.
2. Google Ads (PPC)
PPC advertising in Google Ads also provides an opportunity to attract "hot" users, who are already looking for product. A user who Googles something related to dating will come across your ad in the search results and convert with a high probability. By using thematic keywords in PPC advertising, your ads interact with the right audience at the right time, and by that you’ll be able to drive really quality traffic.
3. SEO (search engine optimization)
Search engine optimization (SEO) is a common method of promoting dating offers with quality traffic. This method allows you to attract traffic in a more native way than alternative services. SEO for dating sites will help you get to the top positions of search results. When working with such traffic, you should understand that the results will not come fast, but over time, when the site starts to occupy the top lines of the output, all investments of time and money will multiply tenfold. Of course, if you did everything right.
This approach pays attention to such indicators as the site loading speed, the relevancy of the content for the user, the age of the domain, the number of links referring to the site and the percentage of rejections.
4. Native ads
Usually, this type of advertising is actively purchased in advertising networks using the CPM model. Your ads appear on various content sites. These can be organic banners inside the content, "recommendations" in the form of an article, integration in the news feed, and other formats that do not openly indicate direct advertising integration. But still, the link opens your dating site and the conversion takes place. The most difficult thing here is to work out the most native approaches that will look as organic as possible.
5. Google display network
The display network allows you to place your banner ads on partner sites using the Google Ads ad cabinet. The network has millions of sites and includes not only partner sites, but also those who monetize their platforms with AdSense. Ads can be both small text inserts and large banners. It all depends on the placement. The payment system is similar to PPC, because you pay only when your ads are clicked (on CPC).
6. Social traffic
Facebook, Instagram, TikTok, Pinterest, Telegram and other social networks are working really good if you looking for dating traffic. We recommend you to pay attention to TikTok, as it has be showing the highest performance lately. This is a source of traffic with huge potential, so don't ignore it now, to not regret it later.
7. In-app advertising
In-app advertising allows you to monetize traffic from mobile devices by displaying banners, images, and text ads to users of various apps, so you may have a chance to interact with huge potential audience. When dealing with this kind of traffic, it's important to work on creating a blacklist of apps that generate low-quality traffic and a whitelist of apps that consistently deliver high-quality traffic.
Conclusion
Dating is one of the oldest affiliate marketing verticals, which is showing great consistent results for over 10 years. You can get stable and predictable results, scale your campaigns and make a steady profit. We recommend choosing traffic sources that you are most familiar with. This is what will help you start dating profitably with the lowest costs.
Affiliate network AdsEmpire accepts traffic from all the sources mentioned above. We offer high rates, exclusive dating offers with WW geo coverage, in-house Smartlink solution and a team of experienced managers with extensive expertise in dating.
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