Despite the constant fluctuation on the market, push traffic is not losing its relevance. So, while browsers are preparing new regulations, affiliate marketers continue to make money with this format. This is noticeable not only in the reports of networks and auction loads but also in chats and cases.
Although recently the number of cases has significantly decreased, we found an interesting one for you from an advertiser of the Galaksion network. Cases with Installs, as well as on MacOS, are not so common, so we recommend you to take a look.
Here is a short introduction about the network itself for those who are not familiar with it.
Galaksion is an international advertising network operating on the market since 2014. The main advantage, which the network focuses on, is pure traffic. It is bought only directly from webmasters without third parties with a thorough check for fraud.
Total traffic volume: billions of impressions per month in all formats.
Top Geos: Asia, Middle East, Africa, CIS, Tier-1.
Payment Models: CPC and CPM.
Formats: Push-Notification, Popup (popunder), Native, Mobile Push-up, On-Page Notification.
If you are looking for a new source of traffic, we totally recommend testing this network. And now let’s move on to the case itself.
Case study: ROI 357% and $3000 profit with push-notifications
ROI 357% on push-notifications on the widest geo and with minimum settings? Easy!
General info:
- Geo: WW
- Advertising format: push-notification
- Payment model: CPC
- Vertical: Utilities
- Offer: Advanced MacCleaner (direct from advertiser)
- Tracker: Voluum
- Budget: $779
- Period: 5 July - 27 November 2019
Creative
Image + icon combination is standard for Push-notification format. Advertiser used the same image in both cases, having previously performed an A/B test of different creatives. In this case, we are looking at the most profitable of them.
Header: "Is Your Mac Slowing Down?" - points at user's pain.
Body: "Get Its Power Back with MacCleaner!" - offers user a solution.
A link in ad led to prelanding, which offered to install utility.
The screenshot below shows ad creation interface with ad preview on user's device.
Campaign settings:
- Platform: Desktop
- OS: MAC
- Browsers: all (except IE and Edge)
- Languages: all
- Capping/frequency: 3/24 (3 impressions per user every 24 hours).
- Rate: $0.05
Results
CPC rate on Galaksion platform statistics is shown in cents
According to Voluum tracker statistics, during the campaign advertiser received 700 conversions and the income was $3 565. Net profit of the advertiser - $2 785.7, ROI - 357.42%.
- Expenses: $779
- Income: $3565.1
- Profit: $2785.7
- ROI: 357.42%
Was it possible to increase profits and ROI? Absolutely, yes.
If you read the case carefully, you must have noticed that the advertiser used the widest possible geos - WW. Segmentation by country would have allowed to identify geo with the highest conversion for the given offer and to exclude ineffective geos.
Also, the advertiser did not use User Activity targeting, which was released on Galaksion SSP recently. This setting allows you to target push-campaigns on users depending on their subscription period. With the help of User Activity, you will be able to show ads only to the category of subscribers that gives conversion at the desired cost.
However, as you can see, with good traffic it is easy to turn $780 into $3500 even using such simple creatives and settings.
If you have a case on Galaksion's traffic, its team will be happy to discuss publishing it on special terms. If you have any questions, please contact your manager or email at [email protected].
You can register on the Galaksion Self-Service platform by clicking on the link. And if you top up your balance within 24 hours after registration, you will receive 10% of the top-up amount.
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