Cloaking, Facebook, and Halloween — How to Boost Traffic on All Saints' Day
Informational occasions are times when you can drive traffic to certain events. For example, during the New Year, traffic is driven to gifts, focusing on promotions and giveaways conducted by brands. Holidays and events always mean increased demand, hype, and additional income. Event marketing is considered one of the most profitable strategies, and this is also true for affiliates. During the Football World Cup, many teams generate in 2-3 weeks the volumes that usually take half a year.
People prepare for holidays, search for information about upcoming events, and simply spend time on websites and social networks where ads are constantly running. Creatives that use a well-known holiday or event always attract the target audience much more effectively.
One of the upcoming holidays is Halloween. All Saints' Day is known worldwide: somewhere this holiday is accompanied by various promotions, sales, and parties. Elsewhere, people just stay at home and watch thematic movies. But one thing remains constant — on Halloween, users want something magical, mystical, and a bit frightening.
What Is Halloween and Where Is It Talked About
Halloween is an international holiday during which people dress up in different costumes and distribute sweets. The holiday is widely popular among both adults and children. For example, on the night of October 31 to November 1, many clubs and bars host costume parties and offer themed cocktails. Large companies don't miss the opportunity to profit from the holiday. In addition to themed products, stores run promotions and offer discounts on goods or services.
Additionally, stores are decorated, and many websites feature references to this frightening holiday. Essentially, Halloween is a time when people make purchases, relax, and celebrate, while companies profit.
Affiliate marketing specialists can use this holiday to their advantage: trigger users with creative or an unusual approach. If there's a promotion or holiday-themed decoration as a bonus, then increased conversion is ensured.
To understand whether there's even a demand for Halloween among users, let's look at the statistics for key words.
Through Google Trends, you can see how the dynamics of the keyword 'Halloween' grow from September to October.
If you work with goods, clothing, or cosmetics, direct traffic to makeup courses or promote events, you could earn quite well. People start preparing for the holiday in advance: they plan costumes and decorations, choose what makeup to do this year, and begin to learn sewing or makeup techniques.
The holiday's greatest popularity is in the USA, Ireland, and Canada. But this doesn't mean that Halloween isn't celebrated in other countries. Each region has its own characteristics. For example, in India, it's not celebrated on a national level, but people from there do celebrate Halloween, go in the streets, and share stories. For them, it's an ordinary day, but a creative with a pumpkin or the phrase "Trick or treat" will hook them just as much as it would people from the US.
How and Where to Drive Traffic: Verticals and Creatives
A reasonable question arises - where to drive traffic to maximize Halloween’s potential? In fact, there are many options: from sweepstakes and goods to gambling and financial cards.
For example, as we mentioned, many companies offer discounts to customers. Some brands even conduct special sales to encourage visitors to make more purchases. Online stores are no exception. Affiliates use the occasion to offer discounts to users.
In the creative below is an advertisement for a regular chainsaw, but the creative uses holiday symbolism and mentions the holiday. And this will increase the conversion by several percent:
Traffic is driven to a regular landing page where there's no mention of Halloween but there is a discount and a product at an attractive price.
Another example is a themed projector. The video shows how the projector works. It's a product related to the holiday theme and wouldn't typically be purchased on an ordinary day. However, of course, advertising for such an offer should have been started much earlier.
Another vertical where Halloween is used as a trigger is software and applications. It's not necessary to look for offers dedicated to the holiday or create a separate Halloween app. You can promote what's already on the market, but using thematic creatives. For instance, a thematic splash screen was used to promote a weather forecast app:
These creatives grab attention and help promote the product more effectively because the applications stand out from others with their advertising.
Perhaps one of the most lucrative directions in affiliate marketing hasn't been overlooked - gambling. However, there are several significant downsides here. Firstly, ready and working approaches yield specific results, but thematic creatives need to be tested. This requires time and money. Therefore, not many affiliates are willing to look for a new approach to pour in creatives for Halloween.
Secondly, casinos rarely adjust to specific "local" holidays. If some brand has thematic slots, they can be used to create creatives. Here is a simple example of such an implementation:
But there are exceptions. For example, in 2019, 1Win created a thematic landing page for Halloween and offered webmasters to drive traffic to it. No one shared the statistics, of course, but such a case exists. In 2023, there is a thematic tournament at the Brazilian brand Brazino777:
A tournament as a motivation for registration and deposits is a very good option to increase conversions and your income.
You can also drive traffic to sweepstakes. For instance, in 2019, Alfaleads had a collection of thematic offers for Halloween:
If any banks have thematic products, such as card designs, this vertical can also be considered. However, we want to warn you that this is not the best combination. Bank offers are better to drive traffic to when everything is stable.
Traffic is most often driven from Facebook. You can launch with your eyes closed, strategies have been learned several years ago, and thanks to cloaking, you can drive traffic not only to whitehat offers but also to grey verticals.
How to drive traffic to grey verticals and minimize bans
We found an excellent solution that will help reduce bans on Facebook during Halloween and on a regular day. It's the cloaking service from Cloaking.House. This cloud service will allow you to quickly set up traffic filtering and work with any verticals and most advertising platforms.
Cloaking.House has an intuitive interface, affordable rates, and detailed click statistics. And for those who are working with cloaking for the first time, there is a detailed demo video explaining how to set up filtering and start the flow.
Setting up cloaking consists of three steps. Here's an overview of the first step — adding links:
Stream Name: Any name can be chosen for the stream.
White Page: You need to provide a link to the white page or use site.php. If you choose "Redirect", you will need a link; if you choose "Loading", then use site.php.
Offer Page: This is the link to the pre-landing page or offer.php. Again, if you select "Redirect", a link is required; if "Loading", then site.php should be used.
For more detailed setup instructions, you can refer to the manual from Cloaking.House.
The second step involves setting up filters. Cloaking.House offers a multitude of filters, allowing for precise customization of the filtration process. You can:
Block transitions from VPN/proxy;
Block transitions from IPv6;
Prohibit transitions without ISP;
Block transitions without Referrer;
Set the number of clicks from an IP per day to avoid click fraud;
Configure the number of clicks before the filtration starts;
Allow or prohibit certain GEOs, devices, operating systems, browsers;
Add things to a blacklist.
The third step is setting up a whitelist of IP addresses and the status of the stream. Here you can add your IP to the whitelist and also start or stop the stream.
If you want to significantly reduce bans on Facebook, Cloaking.House is a solution that helps cope with this. And for our readers, there is an excellent bonus:
Also, the service is running a promotion for clients due to Halloween. From October 27 to 31, Cloacking.House will conduct a raffle where they will give away 10 Premium subscriptions for a whole month. To participate, you need to register in Cloaking.House and click "Participate" under the Telegram post.
As we can see, Halloween is popular among users. People search for information online and prepare for the holiday. Major companies and brands launch thematic campaigns and offer discounts to customers. Affiliates are also actively working with certain verticals. This means that it is indeed possible to make money on this news hook. The main thing is to find a working combination and minimize bans on Facebook, which Cloaking.House can help you with!
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