For PIN-UP Partners, 2024 was a year of upgrades, successful experiments, and tangible results. Our team continued to actively develop the affiliate program, test new traffic acquisition strategies, and lay the foundation for even more significant growth in the future. All of this was aimed at one global goal: providing our partners with the best possible conditions to succeed. Add to that a highly sought-after product with the highest conversion rates on the market, and you get record ROI for every partner.
To ensure these words remain a reality, we work hard and meticulously on every aspect. That’s what we’re here to talk about. In this article, we, the expert team at PIN-UP Partners, sum up 2024 and share predictions for 2025.
Assessmant of 2024: a Year of Change and Growth
How would you evaluate the results of your work in 2024? What achievements of PIN-UP Partners are you particularly proud of?
Our greatest achievement remains the strong interest in working with us, both from partners and within our HR processes. For example, if a large team works in the gambling industry, PIN-UP will be the first affiliate program they want to collaborate with. The same goes for professionals in the industry — they actively seek out opportunities within our holding.
The nominations and awards we’ve received only emphasize that PIN-UP Partners is a leader in a highly competitive market. When our company is recognized both in the CIS (as seen at MAC and Conversion Awards) and on the global stage (at SiGMA and Affiliate World), it’s impossible not to feel proud.
To consistently scale our traffic operations, we continuously research new approaches and GEOs, maintain constant communication with partners, and stay results-focused. We’re also incredibly proud of our team and their expertise.
What new approaches and/or tools did you implement in 2024 for working with partners? Which brought the best results?
There are two key factors that significantly improved our collaboration with partners this year:
- Revamped traffic acquisition process: Previously, we required a 30-day testing period to assess traffic quality. Now, we’ve accelerated this process: after 100 FDs, we analyze the results within two weeks. If everything checks out, we quickly increase the cap. This allows us to offer partners top-tier conditions — higher rates, larger caps, and rapid scaling.
- Overhauled team motivation system: We restructured the way we motivate our team while also improving communication with other departments. I can confidently say that we now work more effectively and profitably — both for the company as a whole and employees.
Details and additional plans are under NDA, but we’re already testing something new.
This year, PIN-UP Partners ran numerous campaigns for partners. Which ones stood out the most?
In 2024, we truly focused on promotions, which received overwhelmingly positive feedback from our partners. For instance, campaigns like LOVE.CONVERT.WIN with its romantic theme and "Holidays in Mexico" were particularly memorable.
However, the highlight of the year was undoubtedly Limitless Eight. This unique promotion was executed in three stages, and we’re now wrapping up the final stage. We raised the stakes: 50 winners will receive unique prizes, and the top performer will drive away in a luxurious Ferrari Roma sports car.
We created Limitless Eight to inspire partners to achieve new heights at the year’s end and to demonstrate that working with PIN-UP Partners is not just about mutually beneficial cooperation — it’s also about emotions, excitement, and immense opportunities. And this is only the beginning — in 2025, we’ll continue launching large-scale promotions.
The Most Profitable Sources: Where and How to Earn the Most
Which traffic sources performed best in 2024? Could you create a brief top-list?
Any “top-list” is always subjective — partners might have one ranking, while advertisers might see things slightly differently. However, one thing is certain: with PIN-UP Partners, affiliates earn incredible profits from almost any source. Consistently, the best results come from SEO, ASO, and PPC. Over the past couple of years, many webmasters have actively developed these channels, even if they previously worked solely with platforms like Facebook. In fact, we’re always open to new collaborations. Feel free to contact our managers on Telegram @pinupregmanager to find the optimal GEO for your campaigns.
Events and Media: Why They Matter
What value do you see in attending affiliate events? Which event left the biggest impression this year?
For us, any event is, first and foremost, an opportunity to connect with partners in an informal setting — to step out of the usual work chat dynamic. At these events, we’re more like friends and colleagues, and only after that, partners. This helps us better understand what "hurts" and what people’s priorities are.
Of course, we attended numerous international conferences (iGB Live, AW Budapest, SBC Summit, SiGMA Malta, AW Asia, and many others), where we not only exchanged insights with representatives from different markets but also positioned ourselves as a reliable partner.
The level of industry events has truly risen, becoming more vibrant, detailed, and well-organized. This is especially evident at large-scale PIN-UP events. For example, our THE LEGEND meetups received tons of positive feedback — people really enjoyed them. In 2025, we’ll definitely continue hosting top-notch events. Our current focus is on local events for partners worldwide.
Predictions for 2025
What will 2025 hold for the affiliate marketing market? Can you share some forecasts (GEOs, sources, trends)?
Making precise predictions is always tricky because the affiliate marketing market evolves so quickly that most forecasts either become irrelevant or come true faster than expected. So, here’s our advice: buckle up and enjoy the ride!
To answer more seriously, one of the key trends for the next year will be quality traffic, with organic search as its foundation. We expect 2025 to be a year of building strong SEO teams capable of generating stable and converting traffic.
As for GEOs, LatAm is the most promising region right now, with Mexico showing the most consistent growth. In 2025, the volume of traffic acquisition in Mexico is likely to grow even further. Additionally, we’ve recently opened Ecuador, which is already attracting significant interest from partners. PIN-UP Partners also plans to announce several more GEOs in the region, so stay tuned for updates.
What are PIN-UP Partners' specific plans for 2025?
In 2025, we plan to make our collaboration with partners even more productive and rewarding! We are currently preparing the launch of new promotions to ensure that every partner can gain maximum benefit and excitement from working with us.
We will also focus on creating expert content — the kind that truly helps partners understand trends and the intricacies of traffic management. Additionally, we will actively expand into new GEOs and strengthen our positions in markets where we have already achieved success.
And, of course, events and networking will play a big role. In 2025, we anticipate even more events where partners can not only engage with colleagues but also establish valuable connections. Moreover, we plan to support local communities, as this is crucial for building long-term partnerships and fostering overall market growth.
Year-End Summary
2024 was a year of growth, innovation, and strengthening our position in the market for PIN-UP Partners. The team’s achievements and the new opportunities unlocked through bold experiments give us confidence that 2025 will be even more successful.
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