- Source: TrafficStars
- Creative format: Prime Native Ads
- Time period: May 03-17, 2022
- GEO: Canada
- SOI mob/web: $2.5 / $3.0
- Costs: $403.86
- Revenue: $548.0
- ROI: 35.69%
I launched 2 EN/FR language-targeted Native Ads RON Prime campaigns for CA GEO. This option helped me boost the funnel and all metrics. There is often a trend of getting better performance in the FR funnel, and in this way I managed to maximize my EN campaign and get better results.
Landings
In the English-speaking funnel, the top results showed these two:
And for users with French, the following was used:
Target and budget
English campaign
- Frequency Capping: 1/24h
- Locations: CAN
- Device: Mobile OS – Android
- Browser Language: English
- CPM: $0.067 (recom. $0.038)
- Daily budget: $100
French campaign
- Frequency Capping: 1/24h
- Locations: CAN
- Browser Language: French
- CPM: $0.06 (recom. $0.021)
- Daily budget: $50
Tip: when setting up campaigns, please disable Proxy traffic. This traffic type doesn’t convert well.
The affiliate program has an optimizer. I enabled it to shut off non-converting sources so as to not drain the budget:
Optimization process
After launch, I didn’t immediately get positive results. I decided to wait a bit to get stats which were sufficient for further optimization as well as collect data to test the optimizer. As a result, 50% of the revenue came from 2 TOP sources. Then I increased my CPM and scaled the traffic purchase from these sources. Other sources were difficult to scale due to low volumes, but they worked for the purpose of lead generation. Stats:
TOP creatives:
Results from the Admin Panel:
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