Alanbase is a SaaS solution for ‘turnkey’ creation of your own affiliate program within a day or for 'migration' from another software, with full preservation of affiliates, statistics, and providers. It is suitable for anyone who wants to launch their own affiliate program: online- casinos, betting operatorsб Ad-networks; for any product and any webmaster — everything can be constructed for your goals as you see fit. Also, Alanbase is suitable for creating an affiliate traffic tracker.
SaaS (Software as a Service) is cloud-based software that does not need to be installed on a computer: you access it online. The service vendor handles maintenance, data storage, and development, while the client uses the ready-made product via subscription.
How does it work? Let's say you've decided to open your iGaming affiliate program: you have the funds to start, a great team knowledgeable about gambling and betting, a database of interested websites, and contacts with direct advertisers. To bring these people together, you need sophisticated software — a managed platform with offers, a payout cabinet, support, and statistics. The platform should work around the clock without delays, display real-time data, and be user-friendly — this is a very complex task.
You have two options for solving this problem:
| Create custom software. To do this, you'll need to hire an entire team: developers, interface designers, technical writers, and other specialists. Developing the website can take up to 1.5 years. | Utilize a ready-made SaaS solution: get in touch with vendors, choose suitable software, and create an affiliate program based on it. |
| Once the platform is ready, it will need to be maintained and improved — making it perfect from the first attempt may not be possible. | This is fast and cost-effective, but many SaaS products do not solve the entire list of tasks or lack necessary features - for example, the ability to provide cohort statistics. |
The choice depends on your goals and tasks. Let's figure out when it's better to create custom software and when to use SaaS and why the second option will be significantly cheaper.
Custom software or SaaS: how to choose
It seems that custom software always wins in the long run, but actually it is not so: many affiliate programs switch from self-developed platforms to a high-quality SaaS solution when they get tired of constant modifications, ‘crashes,’ billing failures, and data synchronization problems. Choosing a good SaaS solution is difficult — many services on the market are outdated and lack all the necessary affiliate program functionality.
Therefore, let's compare the advantages of custom software with the most modern SaaS solution for affiliate programs — Alanbase. We'll calculate the cost of each option and the time it will take to implement the project, and list the main pros and cons:
| Option | Custom software | Alanbase |
| Time | Launching in a minimum of six months with constant modifications afterward — it will not be possible to monetize the platform during all this time | Creating an affiliate program on Alanbase can be done in 1-3 days. Migration can be done in 1-2 months. The platform setup process takes just an hour, including reading the instructions. |
| Main pros | ✔ It is completely your own platform ✔ You can implement anything you want for your convenience | ✔ Closed source code ensures network security and process confidentiality ✔ Ready-made solutions available: customizable statistics, cohort analysis, smart goals, convenient operation with familiar payout models ✔ Instances available for iGaming, E-commerce, and Mobile ✔ Experienced team providing round-the-clock support for the platform |
| Main cons |
|
|
| Costs for six months | $15 000 for development, $5000 monthly to improve and update the software Total: $45 000 | $1302 per month with a PRO-plan and $0.005 for every conversion over $250 000 Total: $10 000 |
Summarizing: custom software may be useful for unique products with affiliate programs that are unlike others. In all other cases, using SaaS software is simpler — you can monetize the affiliate program immediately, and the subscription cost is significantly lower than the expenses of having your own development team. Additionally, Alanbase already has ready-made solutions for various verticals — for example, a preset for working with iGaming affiliate programs and cohort analysis. With its help, you can track registrations and deposits ratio for any period up to 180 days.
Moreover, Alanbase has features that other SaaS platforms don't have:
Let's take a closer look at some of these features and figure out why private statistics are necessary, how the payout module optimizes work with partners in iGaming, and how partners accounts are organized.
Private statistics in Alanbase: how it works and why it's needed
Private statistics allow you to create multiple statistical scenarios within one instance and distribute access to administrators and partners. Depending on the level of access, each user will have access to individual statistical data and scenario:
This simplifies the work — now you can store data on in-house offers and affiliate programs in one place, analyze statistics for each individual brand, and monitor the performance of specific partners. Partners can be provided with basic or trusted access, opening selected statistics for them:
Private statistics are necessary for holdings that have different teams working on multiple projects, and for companies closely collaborating with outsourced specialists.
How the payout module works in Alanbase
Alanbase is a constructor, so you can create individual goals and conditions for each specific offer and each partner:
If a partner works with multiple traffic sources, such as SEO, PPC, and Facebook, you can set up separate conditions for each source that will be automatically calculated. Alanbase works with any payment models — whether it's Hybrid, RevShare, or CPA — and you can set baselines for traffic requirements to track player activity in iGaming:
You can create any custom payment model if your offer requires it — there are no limitations.
Quick invoice generation in Alanbase
You can generate an invoice at any time — to one partner or to all at once for a selected period: month, day, or remaining balance. You choose the offers and brands and generate the payout:
In the invoice window, you always see which specific conversions you are paying for. You can adjust the invoice: subtract or add the necessary amount, leave a comment for the partner.
You can generate invoices for any payment systems, automatically or manually. You can allow partners to request payments themselves from a certain threshold — for example, from $500:
If you want to set up automatic invoice generation, enable this option in the ‘Payment’ section and choose the payout frequency — for example, once a week for CPA offers.
Important: Negative balance is included in the default payout module — to clear it, generate an invoice with a negative amount for the partner, and their balance will return to zero.
Partner accounts in Alanbase and why it's needed
Alanbase has 3 types of accounts: admin account, advertiser account, partner account and partner’s manager account. This allows you to differentiate partners' access to statistics — for example, one partner sees data on clicks and conversions, while another, more trusted partner, also sees deposit amounts.
On the partner tab, you can configure everything that will be available and unavailable to a specific account:
In the list of registered partners, you can see the balance in all necessary currencies and for all payment models. If you need a custom currency, simply add it via API:
In their partner dashboard, partners will see the data to which you have granted access, such as balance, number of registrations, and clicks. For campaign and offer analysis, there is cohort analysis, and all statistics operate in real-time mode.
You can always change the access settings for each specific partner and give them more insights.
Alanbase Case Studies
There are several major case studies from Alanbase — for example, BetBoom migrated to their software. Also, Alanbase deprived reconciliation managers of their jobs — read in our collection of case studies how it happened.
How BetBoom migrated to a new platform in two months
The provider of BetBoom's affiliate program engine decided to close the SaaS direction, so the company had to find a new solution in a short time. BetBoom studied the market and contacted Alanbase: they received a demo mode, tested the integration, and signed a contract.
The task was not easy: the company wanted to preserve the structure of links to products and partner identifiers from the old database to keep traffic division familiar. Throughout the process, Alanbase helped BetBoom's employees and partners get used to the new platform:
‘As the platform was new, it was crucial to train their employees quickly and explain how to use our platform. We conducted onboarding, showed how to use the platform, helped with the initial setup, provided recommendations on solving specific tasks, and offered constant consultations on platform usage, ensuring prompt feedback on inquiries,’ — Alanbase
The migration process took only two months. Here's how it all happened:
Now affiliates can work with detailed statistics and cohort analysis, traffic reconciliation has become even easier and faster, and custom dashboards allow quick assessment of volumes and conversions.
AdHow Alanbase ‘dismissed’ reconciliation managers at Serious Partners
As you may know, many CPA-networks manually assign conversion statuses to avoid mistakes: this takes a lot of time, human resources, and adds unnecessary information. Serious Partners were looking for an alternative to manual processing, and approached Alanbase as well.
That's when Alanbase came up with a solution — a combination of Click ID and TID.
| Click ID is a unique identifier for a click, containing user flow and transition parameters. | Transaction ID is a unique identifier for an event on the product side. For example, it could be the ID of a conversion. |
To change the conversion status within the tracking system, a postback needs to be sent from the advertiser's side — it will contain the Click ID and TID. However, not all product owners know how to generate a TID that corresponds to the conversion on the advertiser's side.
Alanbase solved this problem by starting to generate TID themselves. They retrieved the Click ID using a script from the advertiser and combined it with additional data: for example, in iGaming, Click ID could be ‘linked’ to registration and FTD, to clearly distinguish IDs. Now the process of changing conversion statuses is fully automated.
Customer Reviews of Alanbase
Currently, over 60 affiliate programs are running on Alanbase software. We found several reviews online — all of them confirm that Alanbase deserves trust:
Affiliates highly appreciate the speed of migration to Alanbase, the level of support, and the ability to provide individual solutions tailored to each partner.
Why choose Alanbase for creating an affiliate program or migrating to this platform
If we gather all the most important points mentioned in this article, here are several reasons to choose Alanbase as your provider:
- 24/7 support. The team is available day and night, ready to implement any custom features and fulfill any design preferences for you.
- Real-time statistics. It updates in real-time, providing accurate and up-to-date insights.
- Plans starting from $325 per month. Alanbase is the most affordable platform for creating an affiliate program and affiliate traffic tracking.
If you want to scale your business, fill out a demo request for Alanbase: the team will introduce you to the service's functionality and provide free access to the platform for 14 days so you can try it out.
Good luck to those who are creating an affiliate program and smooth migration to those who have decided to leave custom software or unsuccessfully chosen SaaS products!
Share the article
No comments yet. Be the first!