Just like other social media channels, YouTube can drive huge traffic to your E-Commerce site. However, you need to learn how to gain visibility through YouTube videos.
Let us see how we can systematically optimize YouTube videos and achieve business goals:
Develop Problem-Solving Videos
Every other video on YouTube cannot gain high visibility. You should select a topic which people are already interested in, and they are searching it on the internet. Keep abreast of social media trends; when something is popular, people are looking for it online, and they are more likely to land on your video.
For example, when the Dalgona coffee trend became popular, many YouTubers created Dalgona coffee-inspired content and used the hashtag to drive traffic to their videos.
Secondly, how-to videos are more likely to get more viewers in comparison to others. In simple words, when people do not want to learn about the topic, why will they see the video?
Additionally, consider a topic on which people prefer watching a video rather than reading a text. Experts suggest creating lengthier videos because of longer viewer engagement. Therefore, consider a suitable topic, and create a detailed video on it.
How to Select a Suitable Topic?
You must be aware of the Google keyword research process. Use the same way to research the best keywords for generating YouTube videos. Moreover, try to have a look at keyword research tools like Ahrefs, Keyword Tool.io, TubeBuddy, Morning Frame, etc.
- Perform an Extensive Research
Once you have a list of topics, you can narrow down your research by searching for similar topics. For instance, you can search for home carpet cleaning London tips, how to clean carpets quickly, or how to clean your kitchen? Notice the length and strategies in the top three videos. Do not forget to jot down the key points.
- Create a Unique Video
Though you have done extensive research and know about the best YouTube videos, refrain from copying them. Use your skills and creativity to engage the viewers. However, always keep the best strategies as your base.
Consider Essential Factors for Google SERPs Optimization
From titles and tags to descriptions, captions, and thumbnails, you should consider everything when optimizing YouTube videos. Gain insights about all these factors from tools like Ahrefs, Keywords Everywhere, SEMrush, etc.
- Keep Google “Key Moments” in Mind
Do you know about Google’s key moments? These moments help viewers to view their specific queries in a detailed video directly. It is helpful in documentaries and descriptive how-to videos. Besides this, it saves viewer’s time, who will otherwise get bored.
How to Include Your Video in Key Moments?
Timestamps are essential for adding the key moments in video content. The following points will help you in adding timestamps:
- Add timestamps in your video description instead of pinned comments.
- Use a chronological order for listing timestamps
- List a new timestamp in a new line along with its label
- Do not stuff a lot of timestamps. On average, use 10/video.
Have a look at an example below:
00:31 selecting the best colors for the fabric
01:11 color mixing ideas
02:30 selecting color blocks
This list will go on as per your specific video.
Keep a Track on SERPs Result
Even if you have implemented the best tactics, you cannot just upload and leave your videos on YouTube. Tracking the results is imperative. However, you need to be patient as SERPs results can even take up to 3 weeks to show up.
Your ultimate goal is to know the source of traffic. For instance, you might be getting huge traffic from YouTube searches. Similarly, the rest of the traffic can be divided among external searches and suggested videos.
For some videos, Google SERPs are the most viable traffic source. If you want to know how much of the traffic is coming from Google SERPs, read below:
- Open the YouTube studio and select analytics.
- Now look at the top and select the “reach” tab.
- Scroll down and then select “traffic source.”
- Now select the external box.
This external check box will reveal the amount of data coming to your channel from Google SERPs.
Other Essential Considerations
Remember, Google wants you to focus on viewer’s queries rather than keywords. Therefore, your ultimate objective should revolve around resolving problems. Providing these solutions will increase your viewers that can be easily converted into final consumers.
At times, we create a lot of videos and get no successful outcomes. We should know what things are imperative and how our YouTube videos should be created. Let us discuss the important considerations when creating videos:
- Watch Time
It is the total time a viewer spends on your video. If this time is longer, You Tube assumes your video to be highly engaging. Consequently, you get a higher ranking. Therefore, you should have a look at your watch time report for better optimization.
For viewing your watch time report, go to the analytics page, then click on the “see more” tab. Now, a list will appear showing you the watch time of each video.
- Average Watch Time Duration
This time will tell you for how long viewers watch your videos on average. If this duration is longer, your engagement will be better. Higher watch time durations can have a positive impact on both recommendations and SERPs.
For viewing this duration, go to the analytics page, then select the engagement tab. Click more and view a chart showing the average time for each video.
- Percentage Views on Average
These metrics tell us about the percentage of a video viewed by our average viewers. It helps you know the ability of your videos to grab attention. If your videos can easily catch viewers’ attention, this percentage will be high.
For viewing this report, again go to the analytics page, select “average view duration,” and then click on the blue icon.
Wrapping It Up
Undoubtedly, Google keeps on changing its SEO rules. However, two thing remains constant in terms of videos:
- Videos should be highly engaging.
- They should resolve a query in detail.
Additionally, other considerations should be kept in mind. These include the length of the video, key moments, topic, analytics, etc. Besides this, total watch time, duration of average watch time, and the total percentage of videos viewed on average are important to be noted.
Shaheryar provides ghostwriting and copywriting services. His educational background in the technical field and business studies helps him in tackling topics ranging from career and business productivity to web development and digital marketing. He occasionally writes articles for Carpet Cleaning London.
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