Hello all, this is PWA.Market, the most convenient tool for creating PWA applications
PWA applications are becoming increasingly popular on the traffic arbitrage market. PWA apps fit any niche: Gambling, Betting, Nutra, Dating, Crypto and etc. as a worthy alternative to webview apps. PWA apps are installed in a different way, but they look like real webview apps. This means that when a person opens a PWA application, it looks exactly the same as the Google Play app, whether the difference will only be in the domain. After installing the app on the phone, the icon of the app looks the same as the icon of a normal webview app.
In fact, we have recently published a case study on betting. The traffic was sent via PWA apps to India, offer 4RABet. The final ROI amounted to 135%. Please, read the case study here.
In this article you will find a step-by-step instruction on launching traffic from FB to PWA applications provided by PWA.Market service. We have recently published a case study in which we demonstrated data on the launch of traffic from FB to PWA apps, offer 4raBet, GEO India.
You've already signed up for PWA.Market, selected your app design from the catalog, name, description and review templates? Now you need to set it up to divert traffic from Facebook, which is what we're going to do at this point.
Verification of Facebook Pixel
1. Log in to your AdsFacebook account. Afterwards, create a campaign to be able to adjust for conversions, select the target Leads or Sales
Interface of your account in Facebook Ads
2. In the Ad Set Section ("Ad Groups") we obtaine account pixel.
Screenshot of an Ad Set section
3. In the 4th step of creating a web-application in the personal account of PWA.Market,we indicate the pixel ID. Put a tick in front of Facebook to enable analytics. For mass additions, write all IDs, separated by commas without spaces.
The step of the pixel’s ID indication
You can also use dynamic pixel in the parameter fb_dynamic_pixel. This is in case you want to substitute pixel id into the link by yourself or use autofill tools like FBtool. The pixel setup is complete.
Setup of dynamic pixel
Advertising campaign optimization
To run an ad campaign, turn on cloaca and grab the link from PWA.Market. Put our sub-parameters in it.
https://goldenyey.site/?sub1=XXXXX&sub_id_1=XXXXX&utm_source=XXXXX&creo_id=XXXXX
Selection of the link from PWA.Market
Log into the Facebook Ads account, open the "Settings" section of the ad, and add the Website URL in the field.
Settings field in your Facebook Ads account
Done! Now just customize the audience, creatives etc. At this point we enjoy a high conversion rate.
In the default setup, as stated earlier, installs come to the event manager as a lead event. This is a native FB event that is generated at the client level when a visitor installs a PWA app.
Overview of the pixel setting's section after default setup
Events "Registration" and "Deposit" are sent out by our server as soon as you receive postbacks from an affiliate. To set up optimization for registration and deposit, turn on the tumbler for postbacks in your personal account and specify the parameter in which the service can transmit {tracking_id}.
Setup of postbacks in personal account
Tracking_id is the identifier of the pwa visitor. The service sends it to the affiliate. When a conversion event occurs, the affiliate network must return this meaning in the postback in order for the service to transmit the conversion to FB.
Registration: https://pwa.market/pwa-pb/?action=reg&tracking_id={sub5}
Deposit: https://pwa.market/pwa-pb/?action=dep&tracking_id={sub5}
Action is the user’s target action. Meanings that the service supports in the action parameter:
Registration:
- reg
- rg
- wait
Deposit:
- dep
- dp
- approve
- first_dep
The service also offers customers non-standard configurations of optimization.
Section of configurations setup
When running a purchase campaign, Boost optimization allows you to increase the value of your campaign at the expense of lower quality conversions: installs and registrations. This implies that your campaign will start optimization before any real deposits occur. The quality of events and optimization will get better as time passes.
PWA.Market tricks
- Mirrors
Add new domains to PWA when old ones are banned by Facebook/TikTok.
- Custom optimization settings
These include dual optimization and collaborative optimization. Optimize for multiple event types at once and train your pixel with a shared database of events.
- Dynamic parameters in PWA links
Include any parameters in the thread link, even those that are responsible for the offer. You can not only track webs, cratives, accounts, but also pour several offers within one geo on the same PWA.
- Domains are included.
If you don't have your own domain, skip the step with the connection and you'll get a domain bundle. We give out domains xyz, site, website, cloud.
- Detailed statistics in your personal account
Check out the statistics on PWA activities. In the statistics you'll find uniques, hits, installs, launches and confirmations of push subscriptions.
- Custom and template designs
Choose designs from templates, upload them in .png/.jpg or parse the app on Google Play.
Conclusion
PWA app (Progressive Web Application) is technology that allows customers to install your website (offer) on a smartphone as an app. On the traffic arbitrage market PWA apps are used as an alternative for webview apps in Google Play. They cover such niches as Gambling, Betting, Nutra, Dating, Crypto and etc. and in their appearance are exactly the same as Google Play apps but differ in the domain. After the installation on the smartphone app's icon looks the same as the one of a usual webview app. Sign up with PWA.Market and try this approach for yourself!
By the way, our team is open to close cooperation with all traffic arbitrage teams, advertisers and affiliate programs. If you have any questions, please contact PWA.Market Support.
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