Mainstream

There are dozens of ad spy tools on the market today, with new platforms continuing to appear and established ones regularly adding new features. Figuring out which one is the right fit for your needs isn’t always easy.

For publishers, increasing revenue does not always mean finding more traffic. Sometimes the bigger opportunity is in monetizing the traffic they already have more efficiently. This is the idea behind Kadam Kadam Smart Mediation, a new monetization solution from Kadam that automatically distributes publisher traffic between connected ad networks based on the revenue they actually […]

Publishers working with video content have a new way to monetize their traffic through Kadam. Recently, Kadam has introduced Video Ads based on VAST tags, allowing website owners to display pre-roll, mid-roll, and post-roll advertising directly through their existing video players.

Every once in a while, we need to review the list of the best GEOs to keep it up to date. After all, legislation changes, new markets emerge, and some ad formats are just better suited for some particular regions.

The rapid decay of creative assets and high volatility in account stability remain primary challenges for media buyers operating within the Meta* advertising ecosystem.  This operational analysis evaluates a recent deployment in the Philippines market, focusing on structural methods to extend campaign lifecycles well beyond standard industry benchmarks. The subject of this case study is […]

We’ve been drilling it into your heads that Asian e-commerce is absolutely exploding right now. You’ll catch a few callbacks to our previous guides throughout this breakdown, but guess what? We just got fresh proof. Q1 2026 has turned into a straight-up gold mine for TikTok Shop campaigns. At least it did for one of […]

Search is no longer a predictable traffic machine for publishers. As Google keeps more users inside AI-driven results, the winning play shifts toward fresh content, Discover-friendly packaging, direct audience channels, and stronger post-click monetization.

Learn how AI ad generators help beginners create high-performing ads faster, cheaper, and with zero design experience.

Step-by-step guide to creating royalty-free AI music using Mubert, from crafting prompts to exporting polished tracks.

Aikido plans a 100kW submerged data center beneath a floating wind turbine in Norway, aiming to scale to 12MW in the UK by 2028.

Artificial intelligence is becoming a cornerstone of blockchain innovation in 2026. Its applications vary widely depending on platform objectives: some AI systems automate on-chain activity, others focus on trading, analytics, or data access. In this guide, we explore the most promising AI-powered crypto projects and explain what sets each apart.

Learn about the differences and work approaches in the CIS and the western region.