Mainstream

There are dozens of ad spy tools on the market today, with new platforms continuing to appear and established ones regularly adding new features. Figuring out which one is the right fit for your needs isn’t always easy.

For publishers, increasing revenue does not always mean finding more traffic. Sometimes the bigger opportunity is in monetizing the traffic they already have more efficiently. This is the idea behind Kadam Kadam Smart Mediation, a new monetization solution from Kadam that automatically distributes publisher traffic between connected ad networks based on the revenue they actually […]

Ad networks often impose strict requirements on websites. Some require tens of thousands of daily pageviews before a site can join, while others take weeks to approve domains or only monetize traffic from a limited number of GEOs.

Inferno Partners launched in 2024 and focuses on Gambling and Betting. The affiliate program is backed by a team with over 20 years of experience in the international betting market and also runs its own media buying team.

RollerAds started out as a push ad network, but over time it has grown considerably in both the number of ad formats it supports and the range of features it offers. Today, the platform lets users not only buy traffic, but also choose offers from its built-in CPA network or monetize their own websites and domains.

Most spy tools differ not in how the search itself works, but in the depth of their databases, the number of traffic sources they cover, and the additional tools they provide. So when choosing a spy tool, affiliates should pay closer attention to what it actually tracks and how much information they can get about the funnels they find.

Publishers working with video content have a new way to monetize their traffic through Kadam. Recently, Kadam has introduced Video Ads based on VAST tags, allowing website owners to display pre-roll, mid-roll, and post-roll advertising directly through their existing video players.

Every once in a while, we need to review the list of the best GEOs to keep it up to date. After all, legislation changes, new markets emerge, and some ad formats are just better suited for some particular regions.

The rapid decay of creative assets and high volatility in account stability remain primary challenges for media buyers operating within the Meta* advertising ecosystem.  This operational analysis evaluates a recent deployment in the Philippines market, focusing on structural methods to extend campaign lifecycles well beyond standard industry benchmarks. The subject of this case study is […]

We’ve been drilling it into your heads that Asian e-commerce is absolutely exploding right now. You’ll catch a few callbacks to our previous guides throughout this breakdown, but guess what? We just got fresh proof. Q1 2026 has turned into a straight-up gold mine for TikTok Shop campaigns. At least it did for one of […]

The South African market currently demonstrates one of the highest growth dynamics in the iGaming vertical. According to data from the National Gambling Board, the industry’s GGR in the 2024-2025 financial year increased by 26.2%, reaching $4.5 billion, where about 70% accounts precisely for the online segment and betting. However, driving traffic to standard offshore […]

Search is no longer a predictable traffic machine for publishers. As Google keeps more users inside AI-driven results, the winning play shifts toward fresh content, Discover-friendly packaging, direct audience channels, and stronger post-click monetization.