There are dozens of ad spy tools on the market today, with new platforms continuing to appear and established ones regularly adding new features. Figuring out which one is the right fit for your needs isn’t always easy.
The differences between these tools can be significant. Some offer more options for analyzing creatives, others refresh their databases faster, and a few come with features you simply won’t find anywhere else.
To make the choice easier, we’ve put together a list of the best ad spy tools for 2026 and taken a detailed look at each one.
What Can You Use Ad Spy Tools For?
Ad spy tools collect ads from Facebook, Instagram, TikTok, ad networks, and other traffic sources in a single database. Affiliate marketers use them to find current creatives for specific verticals and GEOs, research competitors’ funnels, and discover new angles.
Without an ad spy tool, most of this research has to be done manually across individual ad libraries and traffic sources. A spy puts that data in one place and keeps historical ads in its database, including creatives that may no longer be active by the time you start your research.
Filters help narrow down hundreds of thousands of ads to the ones you actually need. At a minimum, most tools let you filter by GEO, keyword, and launch date. From there, the options depend on the platform. Some, for example, let you search by Fan Page, domain, offer, or affiliate network.
You can also see additional data for each creative, such as its launch date and how long it has been running. Some ad spy tools provide audience data as well. These signals can help you roughly estimate whether a creative is converting.
One useful indicator is how long an ad stays active. If it is still running several days or weeks after launch, there is a good chance the creative is converting and the advertiser is continuing to spend on it.
But finding a potentially converting creative is only half the job. At the very least, you need to make it unique before launching it yourself. This is especially important with Facebook, where a reused creative can quickly get an account banned.
Above all, ad spy tools help you discover new angles and build your creative awareness. The creatives you find give you a sense of which approaches are being used in the market, which you can then adapt to your own offer and GEO.
Best Ad Spy Tools in 2026
Now that we’ve covered what ad spy tools are used for, let’s move on to the ranking and take a closer look at the features and terms each one offers.
TYVER
TYVER is an ad spy tool for finding and analyzing creatives from Facebook and Instagram. Its database covers 140 GEOs and grows by more than 4 million new ads every day. You can search for creatives by keyword, Fan Page, or domain.
The process is even simpler for popular slots and crash games. For example, if you need creatives for Aviator or Plinko, just select the game and GEO, and TYVER will show you the ads affiliates are using to promote it. For Tier-1 and some Tier-2 GEOs, you can also view reach data and audience breakdowns by age and gender.
Sources: Facebook and Instagram.GEOs: 140 countries.Database updates: Every few hours.Free plan: Available.Pricing: Pro from $79/month, Team from $119/month.
Pros:
The database is updated every few hours and gets more than 4 million new ads every day. TYVER captures even creatives that were live for only a few hours before being taken down by moderation.
You can find creatives for specific slots and crash games in one click. Select the game you need, and the results will show creatives made for it, so there’s no need to manually come up with keywords.
You can search for competitor funnels by Fan Page, domain, and URL. TYVER also lets you find other creatives from the same advertiser, including those linked through the server’s IP address.
For Tier 1 and some Tier 2 GEOs, ad cards include reach, gender, and age data. This lets you see which audiences other affiliates are targeting with a particular creative.
TYVER has its own image and video uniquifier. You can process a creative directly from its ad card and generate up to 10 unique versions.
With the Team plan, each team member can have their own account with an assigned role and a limit on the number of ad views. You can also save creatives into separate folders and share ready-made collections with teammates via a direct link.
Cons:
TYVER only works with ads from Facebook and Instagram. You’ll need another ad spy tool to find creatives from TikTok, Google Ads, Push, and other traffic sources.
AdPlexity
AdPlexity has been around since 2015 and has built one of the largest creative databases among ad spy tools. You can search across several traffic sources, including Native, Push, Mobile, Desktop, Social, and Adult.
The platform offers particularly extensive functionality for native and mobile traffic, which were its original areas of focus.
Sources: Native, Mobile, Desktop, Push, Social, and Adult.Free access: No.Trial: No.Pricing: Social from $99/month, Mobile from $199/month, Native from $249/month.
Pros:
You can search for keywords and domains not only in ads, but also on landing pages, in redirect chains, and in pre-lander URLs. This makes it possible to find a funnel even if the domain or keyword you need doesn’t appear in the ad itself.
Results can be filtered by trackers, CMS platforms, ad networks, and affiliate networks.
Identical creatives from different Fan Pages and accounts can be grouped and sorted by how often they are used. This brings the creatives competitors use most often to the top of the results.
In Native, Mobile, and Desktop, landing pages and pre-landers can be downloaded together with their images, styles, and scripts. Third-party redirects are automatically removed from the code.
Creatives, Fan Pages, and domains can be saved into collections and then shared with other media buyers via a direct link.
Cons:
Access to each traffic source has to be purchased separately.
There is no team plan. If several media buyers use the service, each one needs a separate subscription.
There is no free plan or trial, so you can’t test the ad spy tool before purchasing a subscription.
The interface is available in English only.
BigSpy
BigSpy launched in 2018. Its database now contains more than 1 billion ad creatives from 71 countries, with ads collected from 10 different sources.
In addition to Facebook and Instagram, the platform tracks ads from TikTok, YouTube, Google Ads, X, Pinterest, Yahoo, Unity Ads, and Pangle. The database is updated daily.
Sources: Facebook, Instagram, TikTok, YouTube, Google Ads, X, Pinterest, Yahoo, Unity Ads, Pangle.GEOs: 71 countries.Database size: 1+ billion creatives.Database updates: Daily.Free access: Available.Pricing: Starter from $69, Growth from $159, Ultimate from $499 per month.
Pros:
Search isn’t limited to keywords. You can upload an image to find similar ads, while semantic search can identify the content of images and videos.
For a specific advertiser, you can view their pages and domains, active creatives, top GEOs, and ad launch activity over time. For domains, you can also see which pages are being promoted and which ads lead to them.
TikTok Picks brings together TikTok creatives with dedicated filters for verticals, countries, languages, and campaign objectives. Results can be narrowed down further by likes, comments, shares, and other metrics.
BigSpy’s built-in library lets you save creatives to folders and organize them with tags. Its browser extension also allows you to add ads directly from Meta Ad Library and TikTok Creative Center.
The main search results come with plenty of filters, including GEO, language, format, CTA, run period, and other parameters. You can sort creatives by impressions, popularity, and how long they have been running.
Cons:
The sources you can access depend on your subscription. Starter includes Facebook and Instagram, additional sources become available with Growth, while the full set of 10 sources is only available with Ultimate at $499 per month.
The free plan is limited to Facebook, with five searches and 20 downloads per day. Some advanced analytics features also require a paid subscription.
PiPiADS
PiPiADS primarily specializes in ads from TikTok and Meta. Its TikTok database alone contains more than 50 million ads, with new creatives added daily.
What sets PiPiADS apart from most traditional ad spy tools is its strong focus on e-commerce. In addition to ads themselves, you can use it to find trending products, analyze TikTok Shop, and track ads from specific stores and brands.
Sources: TikTok, Facebook, Instagram, and other Meta platforms.Free access: 500 credits after registration.Trial: No separate trial.Pricing: From $49/month.
Pros:
Creatives can be searched not only by keyword, advertiser, or link, but also by image. Upload a product screenshot, and PiPiADS will find ads featuring that product.
You can find products being promoted by multiple advertisers at the same time. For each product, you can view competitor creatives, GEOs, price ranges, and popularity trends.
The platform collects not only paid ads but also viral organic TikTok videos featuring products. This can help you find products that are just starting to gain traction organically.
TikTok Shop products come with pricing, ad, and seller data. This lets you see how other advertisers are promoting a particular product.
Built-in AI tools can extract text and scripts from videos you find, which you can then use as a reference when creating your own creatives.
Ad Tracker lets you follow specific advertisers. The tool shows when they launch new campaigns, switch creatives, and make other changes to their advertising.
Cons:
All plans use a credit-based system. Credits are deducted separately when you view detailed ad information, so with heavy use, you can burn through your allowance quickly.
The entry-level paid plan costs $49 per month, while higher-tier plans go up to $1,000.
With so many filters, separate libraries, and additional tools, beginners may need some time to get familiar with the interface.
AdSpy
AdSpy works with Facebook and Instagram, with a database of more than 127 million creatives from 218 countries. In addition to standard GEO and keyword searches, the platform offers filters for landing pages, offers, affiliate networks, and even comments under ads.
Sources: Facebook and Instagram.GEOs: 218 countries.Database updates: Exact frequency not specified.Free plan: No.Pricing: $149/month.
Pros:
A wide range of filters makes it possible to narrow down creative searches by Fan Page, URL, number of likes, and other parameters.
Keywords can also be searched directly on landing pages. Even if a phrase doesn’t appear in the ad itself, AdSpy can still find the related creative if it appears on the landing page.
The database includes around 100 affiliate networks. Select a specific network or enter an offer ID to find the creatives other affiliates are using to promote it.
You can search user comments as well. Enter a phrase, and the results will show ads where it appears in the comments.
Audience gender, age, and GEO data are available. This can help you understand which audiences competitors are targeting with a particular creative.
Cons:
The subscription costs $149 per month, with no free plan or full-featured trial available.
AdSpy is limited to Facebook and Instagram.
MTWSPY
MTWSPY collects Facebook creatives across more than 75 GEOs. One of its main features is its cloaking bypass. The tool can get past cloaking and reveal a pre-lander or landing page hidden behind a White Page.
Sources: Facebook.GEOs: 75+ countries.Database updates: As new ads appear.Free plan: 3-day demo.Pricing: Basic from $70/month, Team from $119/month.
Pros:
There are ready-made categories for Nutra, Crypto, Gambling, and Dating. Once you select a vertical, the results are filtered to creatives from that niche.
The built-in AI analyzes creatives across more than 30 parameters, including how long an ad has been running, reach, and GEO, and identifies those that may have strong conversion potential. The curated selection is updated once a week.
For EU countries, the tool shows ad spend, reach, audience gender, and age. This data can help you roughly estimate competitors’ traffic volumes and see which audiences they are targeting.
You can use a Page ID, domain, or IP address to find other ads from the same competitor. For example, an IP search can reveal other creatives and domains used by a team if its landing pages are hosted on the same server.
Creatives, pre-landers, and landing pages can be organized into folders and tagged. You can then share a folder with other team members via a link.
Cons:
The database covers 75+ GEOs. By comparison, larger ad spy tools may cover 140–200+ countries.
The Basic plan includes 3,000 ad views per month, while Team includes 10,000. If you need to go through tens of thousands of creatives each month, these limits won’t be enough.
PowerAdSpy
PowerAdSpy is particularly notable for the number of traffic sources it covers. You can search for creatives from Facebook, Instagram, YouTube, Reddit, Quora, Pinterest, and Google.
The database contains more than 110 million ads from 100 countries in total, with around 100,000 new creatives added every day.
Sources: Facebook, Instagram, YouTube, Reddit, Quora, Pinterest, and Google.GEOs: 100 countries.Database updates: Around 100,000 new creatives daily.Free plan: Limited trial available.Pricing: From $49/month.
Pros:
Keywords can be searched not only in the ad itself, but also in landing page copy and user comments. This helps you find creatives by phrases that don’t appear in the ad itself.
The platform can notify you whenever a specific advertiser launches new creatives.
Ads come with audience age, gender, and GEO statistics, as well as engagement metrics. This data can help you roughly understand which audiences competitors are targeting with a particular creative.
You can view the landing page, redirect chain, and outgoing links, as well as see which platform the landing page was built on.
There is a Chrome extension that lets you search for competitors’ ads directly while browsing social media.
Cons:
Some filters and features are unavailable on the first three plans. The full toolset is only available with more expensive subscriptions.
Plans cost up to $349 per month, and subscription purchases are non-refundable.
Ad Spy Tool Comparison Table
To make it easier to choose the right ad spy tool, we’ve put the key features and terms of each platform into a single table. This lets you quickly compare them by traffic sources, GEO coverage, pricing, and standout features.
Ad Spy Tool Sources GEOs Database Updates Key Features Free Access Pricing TYVER Facebook, Instagram 140 Every few hours One-click search for creatives by specific slots and crash games, search by Fan Page, domain, and IP, reach and audience data, creative uniquifier, teamwork Free plan available Pro from $79/month, Team from $119/month AdPlexity Native, Mobile, Desktop, Push, Social, Adult Not specified Not specified Search across landing pages and redirect chains, filters by trackers and affiliate networks, grouping identical creatives, landing page and pre-lander downloads No Social from $99/month, Mobile from $199/month, Native from $249/month BigSpy Facebook, Instagram, TikTok, YouTube, Google Ads, X, Pinterest, Yahoo, Unity Ads, Pangle 71 Daily Image-based similar ad search, competitor page and domain analysis, TikTok Picks, semantic search, personal creative library Free plan available Starter from $69/month, Growth from $159/month, Ultimate from $499/month PiPiADS TikTok, Facebook, Instagram, and other Meta platforms Not specified Daily Image-based creative search, trending product research, TikTok Shop and organic TikTok analysis, AI tools for video creatives, advertiser tracking via Ad Tracker 500 credits after registration From $49/month AdSpy Facebook, Instagram 218 Not specified Search across landing pages, comments, affiliate networks, and offer IDs, audience age and gender data No $149/month MTWSPY Facebook 75+ As new creatives appear Cloaking bypass, AI-powered selections based on 30+ parameters, EU ad spend and audience data, search by Page ID, domain, and IP 3-day demo Basic from $70/month, Team from $119/month PowerAdSpy Facebook, Instagram, YouTube, Reddit, Quora, Pinterest, Google 100 Around 100K new creatives daily Search across landing pages and comments, notifications for new creatives from tracked advertisers, audience data, Chrome extension Limited trial From $49/month
What to Consider When Choosing an Ad Spy Tool
Ad spy tools can differ significantly in both features and pricing terms. Before paying for a subscription, it’s worth checking a few key points.
Available traffic sources. Start by checking which platforms the ad spy tool covers. If you only run traffic from Facebook and Instagram, there’s no reason to pay extra for Native, Push, or other sources.
Database update frequency. This determines how quickly a creative appears in the database after it goes live. Some tools add new ads every few hours, while others update once a day. That difference can matter when you’re looking for fresh angles.
Filtering options. Beyond standard filters such as GEO, keywords, and launch date, some tools let you search by Fan Page, domain, URL, App ID, and other parameters. The more precisely you can narrow down the results, the fewer irrelevant creatives you’ll have to go through manually.
Ad performance data. The main metrics to look at here are how long an ad has been running, its reach, and ad spend. These can give you a rough idea of the traffic volumes behind a campaign. Audience age and gender can also show you who a particular creative is being targeted at.
Funnel analysis tools. Some ad spy tools let you inspect redirect chains, download landing pages along with their pre-landers, or bypass cloaking to access a page hidden behind a White Page.
Subscription limits. Don’t look at the price alone. Check what limits come with the plan as well. Ad views may be capped, while certain filters and tools may only be available on more expensive plans.
Team plans. Check whether each media buyer can have their own account and what limits apply to individual users. Shared folders and collections can also make it easier to exchange creatives within the team.
Free plan or trial. If you can test an ad spy tool for free before paying, it’s worth doing so. This gives you a chance to evaluate the platform before committing to a subscription.
Conclusion
Each ad spy tool has its own strengths and feature set. Some pick up fresh creatives faster, others cover more traffic sources, while others offer a wider range of search filters.
The right choice depends on what you actually need. Check the available traffic sources and GEOs, database update frequency, filters, and plan limits before making a decision.
If a free plan or trial is available, it’s best to test the ad spy tool first and only then pay for a subscription.
