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There are dozens of ad spy tools on the market today, with new platforms continuing to appear and established ones regularly adding new features. Figuring out which one is the right fit for your needs isn’t always easy.

For publishers, increasing revenue does not always mean finding more traffic. Sometimes the bigger opportunity is in monetizing the traffic they already have more efficiently. This is the idea behind Kadam Kadam Smart Mediation, a new monetization solution from Kadam that automatically distributes publisher traffic between connected ad networks based on the revenue they actually […]

One of the main problems when working with ad networks is traffic quality. Buyers often have to deal with click fraud and resold traffic pools, which can mean spending hundreds of dollars just to build an initial blacklist and filter out bots.