Every once in a while, we need to review the list of the best GEOs to keep it up to date. After all, legislation changes, new markets emerge, and some ad formats are just better suited for some particular regions.

In the following article, we’ll have a look at some of the best-performing GEOs, based on the data from RollerAds. Specifically, we’ll cover targeting options in general and go into detail on optimal ad formats for GEOs.

Overview of GEOs and tiers

According to our data, Tier 2 and 3 are highly underrated. Besides Southeast Asia (SEA), there are at least Asia and LATAM that you should pay attention to. When working with Direct Click, Push notifications, and OnClick (Pop ads), we find that India, Indonesia, Brazil, Vietnam, the Philippines, and China are strong, well-rounded performers that enable relatively simple scaling.

Of course, Tier 1 dominates the hearts and minds of major affiliates and media buyers for a reason. Such GEOs as the USA, Germany, France, and Japan are good and offer even better payouts for specific verticals, but with tighter margins. In other words, these are relatively failsafe GEOs if you focus on mobile-heavy traffic in Entertainment, Software & Extensions, VPNs, Surveys, Finance, Sweepstakes, and Nutra.

We recommend keeping some of the Tier 1 GEOs mentioned here, while also exploring some regions from T2 and T3. If you’re looking for something more specific, read on as we delve into the details of each promising GEO and the ad formats that perform best there.

Optimal GEOs for Direct Click

Direct Click boasts solid click volumes and low-to-moderate CPC, especially for mobile traffic. Visit our blog to learn more about how it works. Here, we’ll focus on the best GEOs, based on the numbers:

China (CN 🇨🇳). China continues to dominate, with an average CPC of just $0.03. About 60% of the traffic comes from Android devices. As for the verticals, some of the most converting ones are Entertainment and Software & Extensions. Recent 2026 data shows China exploding for mobile-first Direct Click, with multifunctional apps driving intent. And yes, we know the difficulties of reaching this lucrative GEO, but our managers will be happy to explain the available opportunities.

Brazil (BR 🇧🇷). A solid LATAM market when you want to diversify your targeting options. With an average CPC of just $0.039, this GEO works great whether you opt for Software, VPNs, or Extensions. Make sure to prioritize mobile traffic.

United States (US 🇺🇸). Despite being a Tier 1 market, the average CPC here is on the lower end, at $0.022. Be mindful, though, the GEO is highly competitive, and the users can be somewhat ad bling. Fortunately, the nature of Direct Click is designed to address this kind of problem. And speaking of the most resonating verticals, go for Software, VPNs, and Extensions, prioritizing mobile traffic, but don’t discard desktops completely.

India (IN 🇮🇳) and Indonesia (ID 🇮🇩). Despite belonging to different regions, India and Indonesia share some similarities. There are good volumes at very low CPC ($0.003–$0.06). They are both good for Surveys and Entertainment, but India is also solid for Extensions, while Indonesia is really great with Sweepstakes. Also, when working with the latter, target both mobile and desktop for the best results.

Vietnam (VN 🇻🇳) and Japan (JP 🇯🇵). Once again, the GEOs are somewhat similar. Both are good for Entertainment and Software, and both provide an average bid of around $0.01. Vietnam also performs well in Survey campaigns, while Japan is a strong market for VPN offers. It should be noted that Japan favors iOS over Android and, at the same time, desktop traffic accounts for a high share. Balance things out accordingly.

Germany (DE 🇩🇪) and France (FR 🇫🇷). These two European markets offer a good balance of traffic quality and affordability, with average CPCs ranging from $0.011 to $0.02. Both GEOs perform particularly well for Finance, Entertainment, and Software offers, making them versatile options for advertisers targeting mature audiences. While mobile traffic still accounts for the majority of clicks, desktop traffic remains significant, especially in Germany. 

The Philippines (PH 🇵🇭). The Philippines stands out as a highly affordable GEO with an average CPC of just $0.008. The traffic is overwhelmingly mobile, with Android accounting for the vast majority of clicks. Entertainment remains the strongest-performing vertical, but Finance and Surveys also show excellent potential thanks to the market’s strong engagement with lead-generation and reward-based offers. 

Don’t know where to start? That’s just one format; things might clear up after a bit of reading. If you want the immediate answer, though, prioritize CN and BR for volume scaling. Test Entertainment and Utility offers aggressively on Android. And remember, no abrupt switching, always maintain some tried-and-true campaigns to keep your budget in check.

Optimal GEOs for Push notifications

Push is a tried-and-true ad format: highly versatile and with sufficient potential for experimentation. This ad format is hard to miss, optimal for starting out, and delivers lots of conversions if your creative is right. Mobile traffic is paramount here; make sure to focus on it.

India (IN 🇮🇳). That’s the most populous GEO in the world, which is why the audience there is huge. But the best thing here is a very low CPC of $0.005! It’s a consistent top-performer in 2026, no matter the vertical. Still, we recommend trying out Entertainment and Finance verticals before anything else.

Indonesia (ID 🇮🇩). With an estimated average CPC of $0.048, this GEO works well with Entertainment and Nutra products.

Brazil (BR 🇧🇷). A very hot GEO, not only in terms of climate but conversions too. Push notifications here work especially well for Entertainment, Software, and similar products.

Bangladesh (BD 🇧🇩), Philippines (PH 🇵🇭), Pakistan (PK 🇵🇰), Nigeria (NG 🇳🇬). Although geographically separated, these GEOs share similarities in that they provide high volumes affordably. Still, if we were to choose the most lucrative markets here, the Philippines and Bangladesh take the cake. Of course, much depends on your funnel, but generally it’s hard to go wrong with Entertainment and Nutra (for BD and PH) and Entertainment and Finance (for PK and NG).

The United States (US 🇺🇸) and France (FR 🇫🇷). Tier 1 at its best, featuring smaller volume and higher CPC ($0.21 and $0.10), but the demand is also more stable. These markets suit premium Software offers where payouts justify the premium. France is also considered a strong market for Finance campaigns.

We recommend scaling in India, Indonesia, and Brazil. These three markets align well with ongoing 2026 trends for a push in SEA and LATAM.

Optimal GEOs for OnClicks

OnClick is a simple yet effective ad format that delivers decent impression-to-click ratios, especially on mobile devices. The average CPM here varies somewhat wildly, from $0.1 to $3.5.

India (IN 🇮🇳). Here, you can get a massive volume of impressions. The most important bit is that all these impressions are relatively affordable, with an average CPM of $0.1. If you work with Entertainment, eCommerce, or Software, then this GEO is for you.

Brazil (BR 🇧🇷). This GEO is not as populous as India, but despite that, it still generates a good number of impressions. There’s a caveat: the CPM rate is $3.5 on average, but mobile offers for Entertainment, VPNs, and Software convert well.

Egypt (EG 🇪🇬), Indonesia (ID 🇮🇩), Vietnam (VN 🇻🇳). All these countries offer solid traffic volumes at reasonable CPMs. Entertainment and eCommerce are generally the best-performing verticals across these GEOs. Egypt (EG) also performs particularly well for Sweepstakes, Indonesia (ID) for Surveys, and Vietnam (VN) for Software offers. Overall, Southeast Asian markets tend to perform exceptionally well with pop-style ad formats.

The United States (US 🇺🇸), Italy (IT 🇮🇹), France (FR 🇫🇷), Germany (DE 🇩🇪), Spain (ES 🇪🇸). Once again, our talk about ad formats without Tier 1 would be incomplete. These GEOs are on the higher end of CPM, but you can return your investments relatively quickly with Entertainment (US, IT, FR), Finance (IT, FR, DE, ES), VPN (FR, DE, ES), Software (IT), and Extensions (ES) products.

If you want volume, brand awareness, and raw scale, then India and Brazil are your call. For more cost-efficient tests, it’s better to opt for either Egypt or Indonesia.

Final suggestions for your strategy in 2026

Without beating around the bush, let’s provide the final recommendations, depending on your marketing goals:

When volume is everything, go for India, Indonesia, Brazil, Vietnam, the Philippines, and/or China. These deliver the traffic needed to test and scale fast while keeping costs manageable.

If you need a balance between quality and payout, then the USA, Germany, France, and Japan are your solid Tier 1 picks. This is especially true when working with Finance, Software, and VPNs where EPC can support higher CPC/CPM.

For the most universal offers, go for Entertainment and Software/Extensions, as they appear across nearly all top GEOs. VPNs, Surveys, Finance, Sweepstakes/Nutra follow closely. But even though these products are somewhat universal across GEOs and ad formats, you need to match your funnels with users’ expectations: mobile-first in Asia or LATAM, creatives with the local people, and localized texts.

In fact, targeting Android is a good idea, because it’s just popular. Yes, there might be a few exceptions here and there in terms of absolute popularity, like Japan, but generally, Android is a foolproof option.

2026 data confirms Southeast Asia and LATAM provide some of the best scaling opportunities for Push/OnClick/Direct Click formats, but China is rising even faster. Test small, track conversions closely, and layer in local-language/cultural tweaks.

Do keep in mind that if something proves to be difficult, we’re always here to help. Register on RollerAds if you haven’t yet, and let’s tap together into all these GEOs, as well as some others.