One in four see betting as socially normal

The Dutch gambling regulator has warned that the growing “normalisation” of betting could increase participation and obscure signs of harm, after new research showed 24% of adults view gambling as standard behaviour within their social circles.

The study was published by Kansspelautoriteit (KSA) for OpenOverGokken, a public information platform focused on gambling awareness. It surveyed 1,000 adults across the Netherlands.

According to the findings, nearly a quarter of respondents said people around them treat gambling as normal. The figure was significantly higher among men (32%) compared to women (16%).

Regulators cautioned that when betting becomes socially accepted, it may encourage higher engagement and make risky patterns harder to detect.

Social influence shapes gambling behaviour

The research highlighted the role of peer behaviour in shaping individual decisions.

Key findings include:

  • 43% said they would be less likely to gamble if those around them did not
  • 22% reported having regular gamblers in their social circle
  • Around one in five frequently hears gambling described as a quick way to make money

Discussions about gambling were found to focus primarily on wins and success stories, reinforcing what the regulator described as the “romanticisation” of betting.

Perceptions of harm remain concerning

Despite rising awareness campaigns, attitudes toward gambling harm remain mixed.

The survey revealed:

  • 75% believe gambling problems stem from bad personal decisions
  • 11% recognise that gambling can directly impact work, studies, relationships or sleep
  • 76% say it is not always easy to identify someone experiencing gambling harm

The data suggests a gap between recognising risk and understanding its broader social and psychological effects.

Taboo still surrounds seeking help

The KSA also flagged persistent stigma around discussing gambling addiction.

  • 29% said they would not seek help if they developed a gambling problem
  • 34% would find it difficult to confront someone about their gambling behaviour

Regulators warned that this reluctance to talk openly about harm may delay intervention and support.

OpenOverGokken platform aims to break stigma

The research coincides with the launch of OpenOverGokken, introduced in October as the successor to the former Loket Kansspel support website.

The platform provides:

  • Independent information on gambling risks
  • Practical guidance
  • Access to support services

KSA Chairman Michel Groothuizen said gambling problems often develop gradually and can remain unnoticed for long periods, particularly when betting is widely perceived as normal behaviour.

By improving access to reliable information and encouraging open dialogue, the regulator aims to counteract the social acceptance that may mask early warning signs.

Summary

New research commissioned by the Kansspelautoriteit shows 24% of Dutch adults see gambling as normal within their social circles, raising concerns about increasing participation and hidden harm. While many attribute addiction to personal choice, stigma continues to prevent open discussion and help-seeking. Through its OpenOverGokken platform, the regulator is seeking to reduce taboo and strengthen early intervention efforts.