Google has shut down “What People Suggest,” an AI Search feature that summarized health advice shared by users. The tool was positioned as a way to highlight lived experience and community tips alongside more authoritative sources, but it quickly became controversial because it could elevate amateur guidance in contexts where accuracy matters. The removal happened quietly, without a big product announcement, which is usually a sign that the company wants to reduce attention rather than defend the feature publicly.

Google told The Guardian the decision was part of simplifying the Search experience, not a direct admission of safety issues. Still, the timing is hard to ignore. The Guardian notes the move comes amid increased scrutiny of Google’s AI-generated health content, especially after reporting that Google’s AI Overviews could produce misleading or potentially harmful medical information. In other words, even if “What People Suggest” was not the same system as AI Overviews, it lived in the same risk category: health questions where users may treat the top-of-page summary as a trusted answer.

For publishers and marketers in health adjacent niches, the bigger signal is that Google is willing to roll back AI experiments when the reputational downside outweighs engagement gains. Expect more hard lines around medical topics, more conservative UI for anything that looks like advice, and a continued push to frame AI outputs as a complement to professional guidance rather than a substitute.