Soft2Bet, founded by Uri Poliavich , has become one of the most recognized technology providers in the global iGaming sector. It now offers both B2B solutions to operators and B2C gaming brands to players worldwide. In this article we research Soft2Bet’s journey, offerings, innovations, and the broader market context that frames its success.
What is Soft2Bet?
Soft2Bet is an international iGaming technology company specializing in turnkey platforms, gamification systems, and multi-market casino and sportsbook solutions.
Since its founding in 2016, the company has focused on regulated markets, sustainable product development, and measurable player engagement tools.
Among its most notable innovations is the award-winning gamification platform MEGA (Motivational Engineering Gaming Application), designed to enhance player engagement and operator revenues.
Core Capabilities
B2B Solutions for Operators
Soft2Bet provides full-scale platforms tailored for regulated markets, including:
Casino integrated solutions with access to a large variety of games;
Sportsbook solutions for competitive betting offerings;
Managed services: customer support, risk management, compliance and payments integration;
Front-end customization to adapt user experience per region or operator need.
B2C iGaming Brands
The company operates multiple brands targeting different jurisdictions and player audiences. Among them are:
Betinia (operating in Denmark, Sweden);
Campobet (Denmark, Sweden);
Tooniebet (Ontario, Canada);
Quickcasino (Sweden);
Don.ro (Romania).
Each brand offers localized user experience — language support, game selection, and themes — aiming for a deep and engaging connection with players in different regulated markets.
About Uri Poliavich: The Founder of Soft2Bet
Uri Poliavich is the founder and Chief Executive of Soft2Bet, an international iGaming technology company established in 2016. Since its formation, Soft2Bet has developed into a multi-market supplier and operator, offering platform solutions, gamification systems, and a portfolio of regulated iGaming brands. Poliavich’s role centers on strategic planning, product development oversight, and long-term organizational growth.
Before founding Soft2Bet, Poliavich gained experience in product development, operational scaling, and digital business strategy. His background includes:
Work in digital product management, which provided hands-on understanding of user experience, customer behavior, and conversion optimization.
Exposure to online entertainment and digital service models, contributing to his understanding of audience segmentation and market-specific product adjustments.
Experience with multidisciplinary teams, which later shaped the collaborative structure Soft2Bet adopted.
This combination of technical and managerial exposure influenced the operational model he later applied to Soft2Bet. Poliavich is known for applying a structured, data-driven approach to business growth. Several principles define his leadership style.
1. Focus on Product Innovation
His approach emphasizes technology-driven improvements rather than short-term promotional tactics. The development of MEGA shows this focus. The platform was conceptualized to improve player engagement through gamification and product personalization with measurable performance indicators.
2. Emphasis on Regulatory Compliance
Under Poliavich, Soft2Bet has concentrated on operating within regulated environments and maintaining adherence to licensing requirements. This strategy aims to support long-term business continuity, predictable operations, and transparent relationships with regulators.
3. Investment in Skilled Talent
Uri Poliavich promotes building internal expertise in areas such as compliance, payments, user experience, fraud prevention, and technological innovation. Soft2Bet’s team structure reflects this philosophy, with departments specialized in each operational area.
4. Sustainable Market Expansion
Rather than aggressive scaling, Soft2Bet’s growth pattern shows incremental expansion aligned with market regulations, operational readiness, and product maturity. This cautious style aligns with Poliavich’s overall management strategy: prioritizing stability and sustainability.
The MEGA Platform: Gamification that Boosts Revenue Growth
Launched in 2023, MEGA represents Soft2Bet’s rethink of conventional gambling platforms by embedding strong gamification components and dynamic user journeys. Highlights of MEGA include:
Personalized bonuses and rewards triggered intelligently based on user behaviour;
Advanced user-segmentation to tailor campaigns and promotions;
Customizable gamification modules such as avatars, collectibles, and even “city-building” mechanics are used to enhance immersion and long-term engagement.
Soft2Bet reports that operators using MEGA observed significant KPIs improvements:
4× increase in player screen time;
65% uplift in Net Gaming Revenue (NGR);
50% increase in deposit amounts;
45% increase in Average Revenue Per User (ARPU).
These metrics suggest MEGA provides not just a technical engine, but a full solution enabling operators to boost retention, engagement, and sustainable revenue growth.
Soft2Bet’s Approach to Innovation, Compliance, and Global Reach
Regulatory Compliance & Responsible Gaming
Soft2Bet operates under approximately 19 licences across 11 jurisdictions — including major regulated markets such as Denmark, Sweden, Romania and Ontario (Canada). The company focuses on compliance, responsible gaming, fraud detection and transparency.
Soft2Bet’s teams work continually to maintain high standards of player protection, and the company undergoes regular audits by gaming authorities in the markets where it operates. This regulatory discipline supports stable operations across diverse jurisdictions.
Innovation and Long-Term Vision
Beyond platform delivery and brand operation, Soft2Bet aims to shape the future of iGaming. The company offers flexible integration, enabling operators to tailor their offerings per market demands. With a game portfolio that spans thousands of titles from leading providers, support for 20+ languages and 70+ payment methods, Soft2Bet is positioned to serve a global customer base.
Moreover, in July 2024 the company launched Soft2bet Invest — a €50 million fund dedicated to supporting innovation inside iGaming and casual gaming. In September 2024, Soft2Bet Invest was recognized with the <span=””>“
How the iGaming Industry Changed in 2024–2025
Let’s take a look at the key statistics in the iGaming industry that shaped the current market::
The global online gambling market was valued at <span=””>USD 93.0 billion in 2024, and forecasts project growth to USD 172.8 billion by 2033 at a CAGR of 7.1%.
Some industry reports estimate the broader iGaming market at over <span=””>USD 107 billion in 2025, with a steady upward trend into subsequent years.
Another forecast estimates the market could grow to <span=””>~USD 153.6 billion by 2030.
This growth is driven by increasing internet penetration, widespread smartphone adoption, improved digital payments infrastructure, and favorable regulatory developments in many jurisdictions. Soft2Bet, with its licensed operations, scalable platform, and diversified brand portfolio, is well-positioned to benefit from these macro trends.
Soft2Bet’s B2C Brands
Soft2Bet operates a portfolio of localized, regulated brands including:
Betinia (Denmark, Sweden);
Campobet (Denmark, Sweden);
Tooniebet (Ontario, Canada);
Quickcasino (Sweden);
Don.ro (Romania).
Each brand features:
Soft2Bet’s B2B Platform Solutions
Soft2Bet offers turnkey solutions designed for regulated operators. Key components include:
1. Frontend Framework
Fully customizable interfaces;
Localization-first design;
Mobile-optimized architecture.
2. Casino Integrated Solution
12,500+ games from global providers;
Multiple RTP variations according to regulation;
User-friendly lobby configurations.
3. Sportsbook Integrated Solution
4. Managed Services
KYC and AML support;
Customer operations;
Fraud prevention;
Risk management.
5. Payments Integration
70+ global and regional payment methods;
Automated transaction flows;
Multi-currency and multi-language support.
Conclusion
Soft2Bet’s growth is the result of structured leadership, technology-focused development, and a strong commitment to regulated markets. Under the direction of Uri Poliavich, the company has expanded its platform capabilities, strengthened its gamification solutions, and built a diversified ecosystem spanning B2B and B2C operations. Its blend of compliance, product innovation, and data-driven decision making positions Soft2Bet as a technology provider with long-term success in the global iGaming niche.
