Cannonball Partners features, and traffic monetization schemes. It's gonna be hot!
Cannonball Partners launched in March 2026 and operates in the Sweepstakes vertical. The affiliate program currently offers affiliates deals from exclusive in-house brands.
The offers are available on CPA, RevShare, and Hybrid. There is no fixed rate, as payouts depend on the traffic source and GEO. Proven affiliates can discuss higher rates and other custom terms with their manager.
Although the affiliate program itself launched recently, the team behind it has more than 20 years of experience in affiliate marketing. They also put this experience to use when working with affiliates, including helping with creatives and other questions before launch.
Cannonball Partners Advantages
Cannonball Partners has several strengths, including the team’s experience, multiple payout models, and the option to negotiate custom terms.
20+ years of team experience. Cannonball Partners itself has been operating since March 2026, but the team behind it has more than 20 years of experience in affiliate marketing.
In-house offers. The affiliate program works with SweepKing and provides exclusive offers from the brand.
Three payout models:
- CPA — fixed payout per action. Up to $500 per each.
- RevShare — percentage of player revenue. Long-term passive income up to 50% lifetime.
- Hybrid — combine both. Hedge your risks and scale.
Higher rates. Proven affiliates and teams with strong volumes can negotiate higher payouts and other custom terms with their manager.
Private offers. Access is discussed separately with a manager. The traffic source, GEO, and traffic volume are taken into account when approving access.
Creatives and landing pages. The affiliate program provides promotional materials for launch, while additional creatives can be requested from a manager. The team can also help localize landing pages when needed.
No Sweepstakes experience required. The program also considers affiliates who haven’t worked in this vertical before. What matters is whether their traffic source, audience, and GEO meet the offer requirements.
How to Get Started with Cannonball Partners
You can register with Cannonball Partners without an invite. Before you start working, a manager reviews the application and selects an offer based on the traffic source and GEO.
Step 1. Go to the affiliate program’s website and click “SIGN UP.”
Step 2. Enter your contact details and provide information about your traffic. The application also asks for your GEOs and preferred cooperation model.
Step 3. Submit the application and wait for a response from a manager. If the form is filled out completely, applications are usually reviewed the same day.
Cannonball Partners Dashboard Overview
The dashboard opens with an overview of traffic statistics. You can select a reporting period and check clicks, registrations, FTDs, the total amount of first deposits, overall deposit volume, NGR, and commission earned.
Clicks, registrations, and earnings are also displayed in charts. The current balance and latest payout appear on the left, along with a form for contacting support.
Reports
More than a dozen reports are available, giving affiliates different ways to analyze campaign performance. For example, you can review registrations and player activity separately or break down traffic by country, device, and referral source.
Each report covers a selected period and comes with its own filters. Depending on the report, data can be broken down by campaign, landing page, brand, and other parameters.
Tables can also be customized by selecting which columns to display, and completed reports can be downloaded from the dashboard.
More detailed reports are available as well. “Clicks Log” records individual clicks on affiliate links, while several other reports cover sub-affiliate registrations and activity.
Marketing
Marketing covers campaign setup and everything needed to prepare a traffic launch. The first step is to create a campaign and give it a name. You can also specify the spend if needed and group several campaigns together.
Next, go to “Direct links.” SweepKing currently has two landing pages available: the main page and the registration page. Select the one you need and assign the campaign you created to it.
Before generating the link, you can add a Payload and other tracking parameters. The dashboard will then generate a ready-to-use affiliate link. A QR code is also available.
Creatives are stored in “Media Gallery,” which contains banners and other promotional materials added to the account by the team.
Finances
The Finances page lets affiliates check earnings and payouts for any selected period. The report shows earned commission, completed payments, and balance adjustments.
A more detailed report shows how earnings changed over the selected period. Payment details for receiving payouts are also managed here.
Account
Account settings include profile information and login settings. Contact details, country, and traffic source information provided during registration can be updated later.
Two-factor authentication can be enabled in just a few clicks. Login history is also saved, making it possible to review previous account logins when needed. Two additional tabs contain affiliate program news and received messages.
Support
Support requests can be submitted through this tab by describing the issue. All tickets are saved in the dashboard and divided into open and resolved requests.
Cannonball Partners Offers
Cannonball Partners works with SweepKing, a sweepstakes product that currently has in-house offers available on CPA, RevShare, and Hybrid.
Rates depend on the GEO, traffic source, and traffic quality. The volumes an affiliate plans to deliver are also taken into account. If the traffic performs well, the payout can be renegotiated. Proven affiliates can also get access to private offers.
The program accepts a fairly broad range of traffic sources, including SEO and content sites, ad networks, paid advertising, and influencer traffic. Incent and branded search require prior approval. App traffic should also be discussed with a manager before launch.
Bots, fraud, and GEO spoofing are prohibited. Misleading approaches in creatives are not allowed, and affiliates cannot target underage audiences.
Affiliate Valley readers can use the promo code AFFILATEVALLEY25 to request a higher rate from a manager. The exact payout will depend on the traffic source.
How to Withdraw Money from Cannonball Partners
Cannonball Partners pays affiliates once a month by default, but a different schedule can be agreed with a manager, including payouts on request.
The minimum withdrawal amount is $250. Payouts are available by bank transfer or cryptocurrency, and the minimum can be lowered for long-term partners. Withdrawal fees and hold periods depend on the payment method and specific offer.
Conclusion
Cannonball Partners is just entering the market, so it will be worth watching how the program develops. The team is already working with SweepKing, gradually adding new terms and is willing to increase rates for affiliates who deliver strong results.
Previous Sweepstakes experience isn’t required either. As long as the traffic source meets the program’s requirements, affiliates can register, discuss their target GEOs with a manager, and get access to an offer.
