Yes, 2020 was unusual. Some praise this year as they raised money for sanitizers and masks, others cannot get away from the crisis. But 2020 has brought more pros than cons in the world of affiliate marketing. And the main one - sales madness has moved online. Therefore, affiliates have more opportunities to earn money, especially on New Year's Eve.
And today PropellerAds will tell us which strategies are best for affiliates to use during these holidays. Let’s get started!
#1 verticals and offers worth paying attention to
At the end of the year, many people make a wish and resolutions for the new year. The New Year mood inspires hope to change their lives.
So, let's figure out what "New Year's resolutions" look like in affiliate marketing.
- Firstly, it’s getting fit.
People promise to take care of their appearance, they decide to lose weight, go to the gym, and so on. Especially after New Year's feasts. Therefore, this is the best time to promote fitness products and offerings such as “Green Coffee”, “Goji Berry”, “Keto Weight Loss”, etc. Promotion of fitness apps would be a great offer as a supplement to Nutra offers.
- Secondly, they want to become rich, start making money, or reduce debt.
Therefore, generate traffic to crypto offers, loans, forex, etc. By the way, financial offers may be relevant during the holiday season.
- Thirdly, It's an eternal issue and evergreen vertical dating.
Finding love, a soul mate, or, finally, living love life to the fullest - that's what people are waiting for in the new year. Others just get bored of spending their vacation alone, so they are looking for someone to have fun with.
- Improving life & security – insurance, retirement plans, and similar offers that instill confidence in the future.
#2 Retarget your audience
We recommended collecting audiences by verticals and events. Our next piece of advice is worth noting!
It's time to leverage your engaged and converted audience and use proven creatives for guaranteed success.
How does it work? Let's say you're running a sweepstake campaign that promotes smartphones. Now you know which users wanted to get a phone for free and can retarget them with another sweepstake offer or suggest buying a phone.
If you want to know more, join PropellerAds' FREE retargeting webinar.
#3 The best strategy for your campaign
Don’t forget to use smart working strategy during the holidays:
Push – Pre-lander (listicle) – Landing page with your offer
Yeah, it’s a regular strategy that works really well during the holidays! Especially this year, when offline shopping is very-very limited. People are in a hurry to find gifts for Christmas or New Year and, most likely, they are running out of ideas.
Create a list of pre-landings by suggesting different offers or listing the benefits and who might be good for the offer.
Hot CPA Offers to melt the ice
We’ve prepared the hottest winter offers from our partners. It’s time to launch them right now!
CPA Offers from AdCombo
|CONSUMERSCONNECT – Win a playstation 5 christmas||30911||PT||Sweepstakes||[WEB+MOB]||$1.28|
|YOUSWEEPS – Win a morrison gift card christmas||30909||GB||Sweepstakes||[WEB+MOB]||$1.70|
|Albert Heijn – 500 EUR – Christmas||30818||NL||Sweepstakes||[WEB+MOB]||$3.06|
|AbsoluteWinner – iPhone 12 (XMAS 2020 – Green)||30898||CA, US, AU||Sweepstakes||[WEB+MOB]||$25.50|
|AbsoluteWinner – iPad Air Sweepstakes (XMAS 2020 – Green)||30897||CA, US, AU||Sweepstakes||[WEB+MOB]||$25.50|
CPA Offers from Zeydoo
|Macbook (Christmas Theme)||1487||US||Sweepstakes||[WEB+MOB]||$12.80|
|Win PlayStation 5 (Christmas theme)||1526||DE||Sweepstakes||[WEB+MOB]||$3.42|
|Amazon €1000 Christmas Voucher||1524||DE||Sweepstakes||[WEB+MOB]||$3.42|
CPA Offers from ClickDealer
|[WEB+MOB] Win €500 Aldi *Christmas* /DE SOI *FB Pixel*||95772||DE||Vouchers/Leadgen||[WEB+MOB]||€2.80|
CPA Offers from Mobidea
|25631 – US – [WEB+MOB] – Win iPhone 12 PRO Christmas – CPL – SO||25631||US||Sweepstakes||[WEB+MOB]||$2.31|
|25592 – UK – [WEB+MOB] – Win a PlayStation 5 christmas – CPL SOI||25592||UK||Sweepstakes||[WEB+MOB]||$1.40|
|25624 – US – [WEB+MOB] – Win iPhone 12 PRO Christmas – CC||25624||US||Sweepstakes||[WEB+MOB]||$14.00|
|25597 – CA – [WEB+MOB] – Win iPhone 12 PRO Christmas – CPL SOI||25597||CA||Sweepstakes||[WEB+MOB]||$1.40|
|25690 – PR – [MOB] – Jelly Christmas Dating – Claro – 2Click||25690||PR||Dating||MOB||$1.19|
CPA Offers from AlfaLeads
|Champion – mindep100р – base3$ – social||4732||RU||iGaming||[WEB+MOB]||$40|
CPA Offers from MyLead
|Christmas Hamper||236813||UK||Sweepstakes||[WEB+MOB]||$0.91 to $1,36|
|AliExpress – Smartlink||81431||Multi||eCommerce||WEB||2,4% – 7,2%|
Follow this advice and collect maximum leads during the New Year holidays!
Originally Published in PropellerAds Blog
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