One of the main questions that always comes up is about timing, knowing when it is necessary to buy or sell something and it concerns the possibility of getting a better price. In our digital era where everything is bought and sold online, domains have become a really valuable asset.
The necessity to check domain value is the first step of due diligence for complex domain name appraisal. Read our report to learn what services give the best answer to your question: “What is my domain worth?”
In this article, you will read about:
- How much is my domain worth
- How to Calculate Domain Value
- Top 10 Domain Name Appraisal Services
How Much is My Domain Name Worth?
Being a seller, you have to justify the price you set and convince the buyer that it is the best trade deal in the history of trade deals. In any case, you have to do market research and study similar sales, their terms, conditions, and many other characteristics that define the price. Data collection is the basis of domain appraisal which is often necessary to back up your arguments.
Investing in domain names is similar to all other types of investing. It means that it is crucial to know what you are doing. Your success is determined by the names you are registering, buying, or selling and what you are doing to develop and monetize them.
And here we come to the second important question: how can you get a fair valuation of your website domain name? Keep on reading – we’ve got the answer.
How to Calculate Domain Value
To calculate the value of the domain and subsequently do domain appraisal services, you can conduct some comprehensive analysis to see its worth. The only thing you have to know is what aspects of the domain, matter when it comes to its cost. In general, there are not many of them.
- Domain extension. The number of recognizable top-level domains (TLDs, or extensions) is great. But .com is the king of the hill which is used all over the world as it has no regional limitations like .ca or .uk.
- Domain name length. The principle is simple here: the shorter – the better. Do you remember the times when six-figure ICQ numbers were sold at unreal prices? It’s the same.
- Name simplicity. We mean that the name should be easily written, heard, and pronounced. If any random person is able to remember the domain from the first try, it is really great.
- Meaningful keywords. The right naming also plays an important role in domain estimation. But don’t forget about balance. Too many keywords are as bad as a lack of them.
- Business potential. The domain name should be able to help businesses grow. Some companies name themselves on the basis of available domains rather than buying the name they initially wanted to get. The fact that you can make up the word that suits and describes the trademark in the greatest manner possible makes the naming process even more interesting.
- Domain age. If the domain has some history behind it, it is highly likely that it has already been indexed by the search engines which makes it better for SEO than a newly created one.
- Statistics. Data on the deals with comparable domains can be a source of useful information as it gives you an understanding of the price and where to move next.
Top 10 Domain Name Appraisal Services
Even if you have done all the estimations, the price will vary on different appraisal services. The real value is known only when you find a real buyer and close the deal. But it is a long way to go. And the following services will help you to evaluate the domain name.
WebsiteOutlook is a free domain appraisal tool that builds its estimations on the basis of more than twenty different metrics in order to supply you with a really comprehensive outcome on domain value. It also offers a history of website creation, updates, and domain expiry dates.
This service is SEO friendly as it gives access to statistics like the number of visitors who can be distinguished by whether they come from organic traffic or paid search, backlinks metrics, a number of keywords in Google SERP, and both page and domain authority data.
Sedo is a paid domain appraisal service with a fee of €99 per estimation. In case you need to check the value of several pages, you have to request the price.
The main feature of Sedo is that each appraisal is individual, science-driven, and treated by the experts like a premium research project with 5-10 days for report delivery right to your email. They assess such aspects as search engine suitability, the effectiveness of advertising, language complexity, and comparison with similar domains. Sedo has one of the world’s largest databases containing information on deals with domains.
Flippa is one of the largest marketplaces where domain buyers and sellers are intended to meet. It also has a free domain valuation service that builds its estimation with data on how you want to monetize the website: e-commerce, advertising, content, traffic, affiliate marketing, SaaS, etc. The service also checks a website's business model, age, category, number of potential buyers, and some other aspects which are necessary to make the appraisal more individual.
Access to databases with domain sales history data and valuation by community members who have some experience in buying and selling domains makes Flippa worth looking at.
The Epik appraisal service offers both free valuation (available after signing up) and paid professional estimation for a little less than $400. It is also one of the best options for those who need a comprehensive domain registrar service.
If you are interested in some uncommon metrics like a language prevailing on the website, the average number of search requests per month or cost-per-click, Epik is your choice. This service builds its valuations based on data gathered from such sources as Archive.org and Alexa rank. Comparative analysis is one more pillar of Epik’s domain estimation.
GoDaddy is one more free appraisal tool that is able to satisfy all your needs. The only thing you have to do is type in an URL and get the report in the form of a printable certificate. The service is built based on a combination of machine learning algorithms and vast market data. This data has been collected for more than 20 years and contains information on more than 84 million domains. It makes GoDaddy the largest domain registrar in the world.
The valuation doesn’t include the appraisal of the website itself – only the domain or its portfolio. The estimation demonstrates such things as the memorability of the website name and the presence of valuable keywords in it.
$iteprice is a free appraisal service that looks like some others, but still has some unique features. It pays most of its attention to ad revenue stats and puts them above other data sources. It makes such assumptions dependable on Google Adsense. Besides those, $iteprice estimates website meta data and such sources as Majestic, Moz, and Facebook to make the valuation more complex. Other features include analysis of daily unique views, social media visibility, website speed, the status of search engine index, time spent on a website, and more.
EstiBot is a service with several subscription plans. While two valuations are free, for $29 access will be granted for 4500 appraisals. If you need bigger numbers, the Intermediate Plan going for $49, or Advanced Plan for $99 are at your service.
The free valuation includes the estimation of keywords, rankings, search statistics, the last sale price of the domain and its comparable ones, SSL status, and more. Paid expert appraisal includes analysis of such factors as domain length, extension, and linguistics.
Domain Price Checker
The basic functions of Domain Price Checker are free and allow 15 queries per month. The Business Plan costs $79 per month and gives an opportunity to estimate 1500 queries. The Advanced Plan grants access to 100 000 queries and API user accounts.
The appraisal is built on the basis of data gathered from 26 million sold domains. The service algorithm uses a neural network that is constantly given new data. These factors make the domain report detailed as you get access to such metrics as search volume, web statistics, TLD, and keyword data.
One of the best features of Domain Price Checker is that it can be easily integrated into any webpage with the help of REST API.
Despite having the word “free” in its name, the service also has a professional domain value checker that costs $69 and is implemented by experts.
Free valuation is built around keywords, search engine rankings, statistics, and sales of similar domains. It is quite a standard approach, but there are some unique features that are not widely spread among other services. One of them is a crowd appraisal which gives access to the opinions of community members who may share what they consider a “fair price” for a particular deal. It is one of the best sources of feedback on the worthiness of selling or buying a domain.
Domain Index is the final service on our list. It has a free Starter Pack where you can make several free appraisals per day without registration, the Domainer Plan - $39 per month for 50 000, Pro Plan - $99 per month for 250 000, and Enterprise Plan - $299 per month for 1 million.
Domain Index is not the strongest service, but it has several features that are difficult to find somewhere else. They include domain age, keywords, language, type-ins, and records. Besides that, the service can do the same things as other services like word separation, domain comparison, access to TLD rating, history of sales, and links analysis.
How to buy a valuable domain name?
In order to buy a valuable domain name, you have to make a complex analysis. There are plenty of services on the Internet that make this task as easy as possible.
How do I sell a domain at a high price?
The domain has to have some important features to be sold at a high price like being registered on a popular domain, having a short, but memorable name, and many others.
Is selling domain names profitable?
If you sell domains at a higher price than you have bought them, then definitely yes. But to generate money on a regular basis you have to know what you are doing.
How can I make money from my domain name?
The only thing you have to do is to find a buyer who is ready to pay you. In some cases, you will have to justify the price. In this sense, it is the same business process as in many other niches.
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